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mistermaurer.bsky.social
šŸ§‘ā€šŸš€ Founder @undercurrentsy šŸ“ author of The Undercurrent šŸ—„ļø ex-Monster Energy, Guess, Abercrombie šŸ§± co-founded three agency companies šŸ§˜ā€ā™‚ļø maker of mindfulness
65 posts 18 followers 14 following
Prolific Poster

I'm proud to present this labor of love. The boundaries between buying and belonging are dissolving. Brands need to understand the implications, trends, and opportunities in order to make the right investments. It's time to future-proof brand equity. Interactive doc here: shorturl.at/w6o8P

Really, really hope itā€™s good. Canā€™t wait to see it in theaters.

This particular edition is more personal than most of my writing. I hope it strikes a chord with you if youā€™re like me. #IYKYK

It will NEVER stop being funny that the Lakers were able to trade for Luka Dončić with the basketball equivalent of a bag of sand. Never. Not. Funny. #LakersNation

The term health food is so backwards like nah man that's just food. That's broccoli. You been eating unhealth food.

Love this from @jay.blog: ā€œHereā€™s the key to my success as a creator: Iā€™m still doing it. Most people quit.ā€ This is the key: staying in the game, iterating, improving, leveling up, making connections, practicing your craft, pivoting when necessary.

Iā€™m no expert, but I think this miiiight be going a bit too farā€¦.

This one was deeply personal. Give it a read and share for folks to subscribe if youā€™re feeling it.

Nowadays there's too much focus on the former, and too little on the latter. The day ROI subsumes the quest for consumer trust is the day a brand dies. Maybe not completely and totally in that moment, but the die is cast unless a change in course takes place.

Short videos, big resultsā€”sometimes less really is more. Todayā€™s viewers want content in snackable bites. Focus on delivering memorable moments that resonate long after the quick scroll. #VideoMarketing #DigitalGrowth

AI can draft the story, but your polish is paramount.. Think of generative AI as your creative sidekick, not your replacement. Instead of fearing AI, turn it into a brand asset that scales content creation while keeping your unique voice front and center. Science and art blended together. šŸ’„šŸ”„šŸ’„

Well look at that... still think we need $40B for these things?

Yes, the robots can write. No, they canā€™t replace your brandā€™s soul. AI is a powerful tool for content creation, but the real magic happens when we add a dash of human insight. You have to strike the perfect balance between automation and authenticity. šŸ¤–ā¤ļø #AIContent #MarketingStrategy

What are we doing?

Yup, @jamellebouie.net has this exactly right. What these guys are celebrating/pursuing/yearning for is not masculine energy, it's *adolescent* energy. Drinking Red Bull, crushing Call of Duty, refusing to clean your room. It is indescribably pathetic. www.nytimes.com/2025/01/18/o...

Iā€™m living this. My marketing agency isā€¦me. And a powerful AI OS. www.undercurrent.cc

Nah. Itā€™s someone whoā€™s not a true believer.

I still donā€™t think TikTok will be banned, but if it is - fret not. There are plenty of good social platforms to mine. Maybe rediscover Snap!? YouTube Shorts is one I find grossly overlooked; especially considering Googleā€™s push to connect everything in its suite via Gemini.

Kicking off 2025 with two thoughts rattling around upstairs with respect to marketing: 1. Decentralized media is going to continue to accelerate. 2. Brands need a plan (and most donā€™t understand). Thatā€™s where my Creators Guide comes in. $500 for tens of thousands in ROI. Whatcha waiting for?

Jimmy Carter is a role model. RIP, sir.

Alright 2024, you can go now. 2025, youā€™re up. LFG.

I canā€™t end the year without sharing the music that motivated me through it. Enjoy!

šŸ˜‚

Waitā€¦ thereā€™s a new Superman trailer coming in TWO DAYS!?!?

Join us. The water is warmā€¦ šŸ˜‰

Creators will be one of the first ā€œconsumerā€ communities to embrace blockchain. Decentralization and ownership are essential to overcoming algorithmic blockage. I think weā€™ll see developments in 2025.

Yessir.

Breaking News: the ā€œFor Youā€ algorithm is definitely ā€œfor ad dollars.ā€ Trust me.

@ohiostatefb.bsky.social letā€™s go win next week baby!

This feels like Inception now!

šŸ˜” šŸ˜  šŸ˜¤

Friday reminder that: 1. Itā€™s the weekend soon. 2. Reflect on your week. 3. Vow to continue to move forward. Be beautiful and bold.

Days like today make striking out on my own feel like the best decision.

Musings on the intersection of authenticity, credibility, and tech.

Nothing is more exciting than beginning a new adventure. I feel like I am embarking upon two in my career right now. LFG. āš”ļø šŸ’„

These aren't promises - they're results from marketing teams who've completed our AI Accelerator. Your move. #MarketingInnovation #AIProductivity"

That's why we're all in on AI. #Innovation #DigitalMarketing

Been there, done that, wrote the playbook. Now AI makes it even faster. #GlobalMarketing #DigitalTransformation

With Christmas right around the corner, this is your friendly reminder. #DieHardIsAChristmasMovie

Arizona is such a tease. Iā€™m in Phoenix en route to take our kids on the Polar Express and this weather, scenery is a vibe. Then I remember itā€™s 100+ degrees outside half the year. Itā€™s like signing up for emails from a brand you buy every six months.

I've led digital transformation for brands that shape culture. Now I'm helping others do it faster with AI. #DigitalStrategy #BrandBuilding

We'll show your team how to use AI for everything from audience analysis to campaign optimization. Real tools, real applications, real ROI. #AIMarketing #DigitalTransformation"

Budgetā€™s Fastbreak is more like rolling the ball up the court and stopping for a few seconds (hours). Cmon teamā€¦ šŸ˜–

Working from a new home office in comfy house slippersā€“fully outfitted, mind youā€“is THE best.

In 2024, marketingā€™s rapid evolutionā€”driven by AI and a shift to community over viralityā€”highlighted gratitude as a powerful tool. Marketers who embraced reflection, mentorship, and digital detoxes found focus amid the chaos, proving that authentic connection will always outlast fleeting trends.