Is this not what happened with One More Day, was that not editorial chasing a status quo from decades before, a single swinging Spider-Man with returning characters like Harry from the dead.

DC announced the Hush sequel had 400,000 copies ready for pre-order, when's the last time the main Spider-Man title got anywhere close to that? I'd also point out the selling point of Absolute Batman wasn't Martha being alive, while Ultimate was promoted off the marriage