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mtthwbrggs.bsky.social
Social media marketing expert. NUFC fan. Posting for a living since 2009. www.followback.substack.com
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it genuinely sucks that basically nothing on the internet works well anymore. search? barely works. social media? filled with garbage engagement-bait designed to game the algorithm. news websites? pages that refresh at random or so covered in video ads that it’s impossible to read stories

“It was time for me to upgrade my phone, which reminded me of the repentant thief forgiven by Jesus on the cross - he received an impressive upgrade to the Kingdom of Heaven” Absolute classic of the genre on Thought for the Day this morning #r4today

The main thing I’ve discovered since joining Bluesky is that I’m not really looking for a Twitter replacement. I log into here once or twice a day and have a cursory scroll, but the itch I thought was there doesn’t appear to exist.

YouTube is a TV channel. www.theverge.com/2024/12/11/2...

YouTube is a TV channel.

I am sorry but I refuse to call them skeets.

If you want to know my real thoughts on Bluesky they’re contained within… www.campaignlive.com/article/blue...

the internet sucks in part because no one makes their own personal websites anymore aftermath.site/website-musk...

I’m pretty relaxed about turning Dead Internet from a theory into a reality. www.wired.com/story/linked...

please do not "test" this you rubes. it wants you to do that. it is challenging you "please give me text on which to train." you marks you fools you absolute turnip truck accident victims

Followed by my first porn bot. We’re speedrunning Twitter.

A small amount of credit due for saying the quiet part loud, I suppose. It’s something tangible for social media marketers to point at when explaining why we can’t just spray links all over the place like it’s 2013.

I’d be willing to take up arms to remove touchscreens from cars. open.substack.com/pub/taylorlo...

I FORGOT TO SHARE THIS YESTERDAY! Instagram doesn’t hate sponcon. Your followers do. Find out more 👇 followback.substack.com/publish/post...

I'm gonna give Bluesky a try but so far it's still dominated by what I can best describe as "theater kid energy" or "the vibes of an RA trying to organize a dorm activity"

Boy, it’s been some week hasn’t it? Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...

Boy, it’s been some week hasn’t it? Here’s what’s happened in #socialmedia ➡️ followback.substack.com/p/social-in-...

Money! AI! Instagram! All those things and a bit more in the latest edition of Social in 6. open.substack.com/pub/followba... #SocialMedia #Marketing

Money! AI! Instagram! All those things and a bit more in the latest edition of Social in 6. open.substack.com/pub/followba... #SocialMedia #Marketing

As brat summer turns into autumn, brands continue to pump out 'we let Gen Z write the script' videos. Many will identify this sort of thing as just a bit of fun, but I'm a bit more militant - pop culture trend chasing is a scourge on social media marketing. open.substack.com/pub/followba...

“A sort of ragged tweeness that permeates the whole place and makes it feel like a millennial retirement home.” Thank god it’s not just me @ryanhatesthis.bsky.social.

SharePoint is my favorite hiding place for files I don't want anyone to find

I have some thoughts about the ‘we let gen z write a script’ trend that took over TikTok last month. They’re not good. Read (and subscribe) over on my Substack 👇 open.substack.com/pub/followba...

Hi! I’m Matt. I’m a UK-based #socialmedia and digital #marketing expert with over 15 years experience in the industry. I’ll be using this place to share my views on… 📲 Social media 📷 Content marketing 📈 Paid media 🤖 AI in marketing + more! Sound good? Hit follow. It would be great to connect.

I’d want more than £95k a year to put a bullet through the head of an entire industry. www.telegraph.co.uk/news/2024/10...

I finally pressed publish on a thing. open.substack.com/pub/followba...