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pcunliffejones.bsky.social
Information effects at Facts Matter Research | visiting researcher at Uni Westminster | founder africacheck.org | birdwatcher | book: “Fake news - what’s the harm?” - June 2025
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The system governing fact-checking is not perfect but the practice—at Meta and elsewhere—is essential in countering disinformation, writes @pcunliffejones.bsky.social, who co-wrote the industry’s code. www.prospectmagazine...

I’m seeing a parallel to the partisan, political attacks on fact-checkers here @carloshem.bsky.social, @mantzarlis.com www.theguardian.com/football/202...

It’s almost like X-users cannot post Community Notes if the platform owner disagrees with your evidence.

This framing by Meta & others is that the only effects of racist misinformation are 'hurt feelings'; what Meta called things that are "difficult... to hear". What this ignores is how such false information can lead to real world violence etc. Southport anyone? www.independent.co.uk/news/uk/poli...

An email with a promotional offer from Meta: "Unlock the power of mixed reality for your organization with our comprehensive hardware and software solution." Well, I guess they got the "mixed reality" thing right.

Good discussion (4mins on) yesterday between @davidyelland.bsky.social & Simon Lewis about the business risks for US tech companies becoming so politically-aligned... www.bbc.co.uk/sounds/play/... Today: news of Tesla sales collapsing in UK & Europe, for this reason and others. Worth listen

This is why states are never accepted as part of the @factchecknet.bsky.social fact-checking network netra.news/2025/banglad...

Meta’s political choice on fact-checking will cost lives in places the company doesn’t take into account 👇🏻

The system governing fact-checking is not perfect but the practice—at Meta and elsewhere—is essential in countering disinformation, writes @pcunliffejones.bsky.social, who co-wrote the industry’s code. www.prospectmagazine...

A very thoughtful piece on (i) a politician’s partisan opinion (ii) the reality of how fact-checking works fullfact.org/blog/2025/fe...

Analysis from @glennkessler.bsky.social. Reminds me of Orwell on ´newspeak’ and 1984 www.washingtonpost.com/politics/202...

👇

Worth a read To me, the two key questions are (i) whether and how far the EU goes in enforcing it, and (much harder) (ii) how far it goes in defining mis/disinformation that is "harmful". imho, most agree "harmful" is "bad" but agreeing what is "harmful" is complicated & not really attempted.

Delighted that Full Fact gave evidence as this work has developed. Trust must be earned, not just legislated for. Welsh citizens will be better served by seeing that our political system can adapt to more robustly hold its politicians to account for the truth and accuracy of their statements.

I do love it when good people work together @ciia-africa.bsky.social, Cayley Clifford @africacheck.org

Changes at the EU DSA: “a strong signal that the EU is committed to enforcing its laws despite threats and pressures from abroad, but the actual enforcement is key to evaluate if the Code’s objectives are met” - @cjimenezcruz.bsky.social efcsn.com/news/2025-02...

Paging Mark Zuckerberg! An analysis by Maldita shows that fact-checking websites are the third most cited source in X’s Community Notes. Notes with links to fact-checking websites are also 50% more likely to be visible than the average indicating they are relatively more trusted by users

This study from @maldita.es explains why - if platforms such as Meta & X, (or others) actually want to both counter harmful misinformation & protect free speech - they cannot rely on "X-style" Community Notes alone. 1/4 files.maldita.es/maldita/uplo...

How AI can help fact checkers. My amazing colleague @dcorney.com has written this helpful overview of what we have built at @fullfact.org to support us and nearly 50 other fact checkers around the world worker faster and smarter.

"Journalists working under repressive governments around the world understand this instinctively: Fact-checking isn't just about correcting the record; it's about preserving reality itself."

Delighted to see my dear friend @pcunliffejones.bsky.social writing so brilliantly about the complexity and power of fact checking (and why it is seldom as simple as how many red and how blue checks you write)

The system governing fact-checking is not perfect but the practice—at Meta and elsewhere—is essential in countering disinformation, writes @pcunliffejones.bsky.social, who co-wrote the industry’s code. www.prospectmagazine...

The system governing fact-checking is not perfect but the practice—at Meta and elsewhere—is essential in countering disinformation and should be improved, not dropped. I wrote a thing for @prospectmagazine.co.uk www.prospectmagazine.co.uk/ideas/media/...

Once again, Russian influence operation targeting US with fakery gets undue promotion from powerful men www.bbc.com/news/article...

My latest column just appeared in Science, entitled "Free speech, fact-checking, and the right to accurate information”. (www.science.org/doi/10.1126/...) I use one of President Trump’s first executive orders to unpack the terrain between misinformation and claims to free speech 1/n

More just in on that “free speech” agenda

Loving this outrage from an AI company about an AI company using someone else's work. www.ft.com/content/a0df...

Do words matter? 👇

It's not either "Fact-checking" OR "Community Notes". They need each other: (i) without community input, fact-checkers cannot do much of their work; (ii) Community Notes regularly cite articles from factcheckers in their comments; (iii) each do work others can't. maldita.es/nosotros/202...

〝Offering opinions as to news sites’ credibility, as NewsGuard does, “is emphatically speech […] For Carr to write to the platforms and basically threaten them that if they utilize this protected expression he’s going to go after them is just First Amendment problem upon First Amendment problem”〞

Problematic 1. Working on this since 2012, I think the word "simple" slightly underestimates the task 2. Under laws on freedom of speech, restrictions have to be 'necessary & proportionate' & this ban wouldn't be 3. 'Bans' are not just problematic. They don't work. Factchecking & media lit do better

This piece makes a really good point. Information effects (good and bad) are not *all* politics. Much of it has or could have a functional effect too - helping or hindering people in a natural disaster like this. To date, most platforms are not designed that way