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pushtotalk.gg
• Marketing Partner at a16z • Prev: Omega Strikers, Apex Legends, PUBG, League of Legends • I write a weekly newsletter about the games industry: https://pushtotalk.gg
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I'm excited because this week I interviewed some teams making unambiguously cool AI stuff (e.g. VLC's new AI-powered subtitles in 100+ languages and Adobe's enhance speech tool) but I have to admit I might be too scared to post the link on this app. I assume I'll get cooked

patch 47.2 WE'RE SEEING TOO MANY YORICKS IN THE TOP LANE—NOT GOOD! THEY'RE DIGGING HOLES, SOMETIMES GHOSTS ARE COMING OUT OF THE HOLES—NASTY GHOSTS!—AND WE'RE GOING TO PUT A STOP TO IT. Yorick ghoul slow duration: 3s --> 1.5s

Many of the most successful indie devs seem to struggle under the weight of player expectations after shipping their first true hit. And it’s true that “Game 2” is almost never as big. So we’ve gotta celebrate those who just keep shipping great work anyway. My interview w/ the creator of Peglin:

Tried to solve a marketing mystery and it got weird www.pushtotalk.gg/p/are-random...

Game File is now a year old, so I'm sharing a very transparent status report about my first year as a reader-supported reporter The good: 2nd-highest grossing gaming pub on substack Key question: year 2 will prove if this is sustainable (and if I can expand) www.gamefile.news/p/game-file-...

How did these hit games find their first 1,000 players?

My latest is in the lead story slot on Polygon. I asked four successful indie devs how and where they found their first 1,000 players. Lot of useful marketing tips in this one (link in comments)

got endorsed by my favorite gaming podcast (am screaming, crying, etc)

Wrote a thing about how we're all gonna die www.pushtotalk.gg/p/2500-books...

Ah yes, let's build Australia with hard work, innovation and non-progressive Gundam ideals like *checks notes* dropping a space colony on Sydney. Thanks for the bot bait! @pmctrilogy.bsky.social

Reviewed a crazy book about the Commodore 64 for Polygon.com! www.polygon.com/books/496693...

It's hard to articulate a clear vision for a new video game, but one helpful exercise is to make a publisher pitch deck. In my newsletter this week is the pitch deck for Mars First Logistics, one of the first games to get funded by @outersloth.com. Thanks @ianmaclarty.com for sharing!

How do you know when your game is good?

Today's my birthday + I started a new job that I'm in love with. Also: @polygon.com republished my essay/interview with @laitue.bsky.social, @ghostcrawler.bsky.social, and Chad Grenier (former game director on Apex Legends). LET'S GOOOOOO

Given that Bluesky’s positioning is “literally old Twitter” I’m surprised they haven’t brought back the old manual checkmark thing Is that something people would actually want?

Weirdly impressive how quickly everything loads here

I heard people are talking about video games over here