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rebeccaroberts.bsky.social
Marketing and comms, specialising in youth audiences. Sport, higher Ed, youth and other chatter. Host of The Hear It Podcast and founder of Thread & Fable https://www.threadandfable.com/
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This was such a great conversation. I interviewed @lyndsaymcdade.bsky.social from Fearless Scotland, @crimestoppersuk.bsky.social about their successful sextortion campaign aimed at helping young victims. podcasts.apple.com/gb/podcast/r...

New episode out podcasts.apple.com/gb/podcast/t...

Testing the Hear It Podcast out on TikTok. 4 days in, around 12k views and a few hundred likes, it’s interesting figuring out what is/isn’t working on there. Since X became the worst place, I’ve needed to think about other platforms. Have a look/follow/feedback etc 🙌 www.tiktok.com/@thehearitpo...

Loved chatting with the @rspb.bsky.social on their approach to TikTok. Flying start to the new season of the Hear It Podcast, pun totally intended podcasts.apple.com/gb/podcast/r...

Love having a chat with Yas from @rspb.bsky.social on their approach to TikTok. As a long standing bird of the week fan- it was great to chat communities, youth audiences and what measures really count podcasts.apple.com/gb/podcast/t...

Season 6 of the Hear It Podcast lands tomorrow - some great guests coming on and sharing their wisdom and ideas of how to better engage youth audiences #engagingyouth #youthvoice #youthmarketing #genz podcasts.apple.com/gb/podcast/t...

Latest Engaging Youth - modern masculinity, a look at Gen Alpha as consumers, should we scrap GCSE's, lockdown impact and the Gen Z uniform... engagingyouth.substack.com/p/modern-mas...

Lots shared on Engaging Youth this week; hotel of mum and dad, lost boys, is being online a human right?, is a happy youth a thing of the past, IWD campaigns, live music dips, ASMR interest and the #9to5 productivity maxing proving increasingly popular engagingyouth.substack.com/p/iwd-unhapp...

Zebra-striping, brainrot, dating and goth revival - plus some interesting Gen Z insights on political views of young men in the US and Germany, plus (cue Mail uproar) on UK youth view on Britain as a nation. open.substack.com/pub/engaging...

Masks-off vibe shift in the US? School phone bans and text msg scams, how to get teen girls into entrepreneurship and the Millennial pause... vs the Gen Z shake. Lots in this weeks Engaging Youth update open.substack.com/pub/engaging...

Why do run clubs have a grip on Gen Z? *plot spoiler* for friends, dates and fun www.threadandfable.com/post/why-do-...

"It'll become more difficult to distinguish professionally-verified information from other types of content on social media. Trust will be weakened," says Brazilian fact-checker @tainalon.bsky.social in this piece on Meta's U-turn on fact-checking reutersinstitute.politics.ox.ac.uk/news/amid-wa...

"Gen Z want dictators"... the challenge with headlines from surveys is they'll get the click bait. There's a lot going on for youth audiences in the UK and as Channel 4 prepares to share findings in full this week, it's this label that's been publicised the most.

I've published All About Alphas today, a look at what life is like growing up in the UK. It's a sobering read, built on more than 30 research reports from the last year or so (so lots of links to more indepth data). Let me know what you think and feel free to share it www.canva.com/design/DAGcQ...

I'm launching 'All About Alphas' next week, a report taking a look at what growing up in the UK is like and what more than 30 research reports over the last year tell us about their lives and things to consider for 2025. engagingyouth.substack.com

Er yep 🙄

Here’s all the things we learned from the 9 hour TikTok ban;

“Get over it” Linda, traitor, 2025 😂 Fozia giving sad little life Jane vibes #traitors #linda

I did not have “masculine energy” on my 2025 ‘in’ list, wow

2025... the beginning of the Beta babies. What things are set to define this new generation that are important to consider? I shared a few thoughts www.threadandfable.com/post/2025-th...

I chatted to the BBC just now about the impact of removing user opt-outs from political content on Instagram and Threads, while also disbanding fact-checking. www.bbc.co.uk/news/article...

Absolutely obsessed with this line from Linda. Incredible. #TheTraitors

Linda being asked for an opinion on #thetraitors What an episode

Linda all episode #TheTraitors

Just about wrapped up for the year. Full festive excitement with the kids incoming 🎄

Make it stop 😩

93% of children in the UK play online games and 40% of them have used loot boxes... I was curious as to what data was out there on things like loot boxes and skins trading as they've always given off gambling 🚩 When I say we don't talk about this enough....😮 www.threadandfable.com/post/how-in-...

Why an eye on demographic patterns is useful.... particularly in higher education. A look ahead at UK Gen Alpha population numbers. Everything from the education gap through to course development may just become more important than ever www.threadandfable.com/post/age-ain...

Having just spent 24hrs in/out of hospital with my daughter, this is very timely. Both her and another young teen were in with similar symptoms, both clearly in agony. After a series of tests one consultant concluded it “might be one of those things”

Such a great piece with BBC Sport and Ilona Maher - people assume she’s not serious about the sport but as a female athlete she has to do more, financially and profile wise. Her approach to content and raising awareness of the sport is 👌 vm.tiktok.com/ZGdMqbMhD/

Instagram rolls out ‘trial reels’ that aren’t shown to a creator’s followers

Is masculine anxiety spurring support for Trump among Gen Z?

Lovely day celebrating great Communications at @comms2point0.bsky.social UNAWARDS. Great to be shortlisted in best practitioner/agency and even better to catch up with and meet some great people.

If you’ve spoken to one young person…. You’ve spoken to one young person. It’s not representative of all young people and youth audiences at large. Thanks for coming to my TED talk 😂🤪

Hardship is making school absence worse amid big increases in absence rates among children receiving free school meals - new @cfyounglives.bsky.social report warns. Some children are missing school because their families can’t afford travel or the cost of correct school uniform. 🧵 1/3