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samhilary.bsky.social
Husband to an amazing wife. New parents exploring the world through their eyes. Work in the games industry doing the marketing bits. Much enjoy movies, games, books and music.
87 posts 298 followers 1,145 following
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Posts 34 Comments 16

"Why not take a break? You can pause the game by pressing +." — Wii Sports (2006 AD)

submitted 15 hours ago • 2 comments

I'm all about that PlayStation engineering drawing life

submitted 22 hours ago • 4 comments

An important read for the games industry. We must absolutely understand and acknowledge this as it has gone on for far too long. www.theguardian.com/games/2025/m...

submitted 17 hours ago • 0 comments

I absolutely loved this little game.

submitted 7 days ago • 0 comments

Now this looks delightful.

submitted 13 days ago • 0 comments

Earthworm Jim 🪱 - Featured in our book - Run 'n' Gun: A History of On-Foot Shooters 🏃‍♂️🔫 With incredible behind-the-scenes stories, mind-blowing trivia, expert gameplay tips and beautiful high-quality screenshots. Available here: www.bitmapbooks.com/collections/... @davecook.bsky.social

submitted 13 days ago • 0 comments

This is going to be absolutely mad and I am excited. www.youtube.com/watch?v=eT_A...

submitted 15 days ago • 0 comments

I've had parts of this written down for a while - but I thought it was about time to document the detailed version of what happened during Balatro development localthunk.com/blog/balatro...

submitted 18 days ago • 115 comments

I asked ChatGPT (4o) "how much of brand management and other areas of marketing will be replaced by #AI agents?" Here are the screenshots of what it told me. What do others in #marketing and #brand think of this? 1/2

submitted 18 days ago • 1 comment

I see debates about whether a film has the right to not be subtle (in this case, Mickey 17 and The Substance), while for six years I've had people who don't understand the messages conveyed by SW, Starship Troopers, Star Trek... Subtlety or lack of it is just a choice, it's the result that counts.

submitted 19 days ago • 27 comments

"The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little." —FDR, 1937

submitted 20 days ago • 240 comments

Just look at those reviews! Split Fiction for GOTY?

submitted 20 days ago • 0 comments

I am so incredibly happy for the Hazelight and EA Originals teams. Congratulations to an incredibly talented studio who just keep knocking it out the park.

submitted 20 days ago • 0 comments

A lovely little Supes story. Read to the end.

submitted 21 days ago • 0 comments

👏👏👏👏

submitted 21 days ago • 0 comments

Great initiative by EA! The source code for #CommandandConquer is now up on @github.com. www.reddit.com/r/commandand...

submitted 25 days ago • 0 comments

If you want to understand what is happening on the business side of the games industry, this is a must listen: podcasts.apple.com/gb/podcast/k...

submitted 25 days ago • 0 comments

Split Fiction was the last game I was working on before leaving EA. Hazelight have made something special. Working with Josef and his whole team on this and It Takes Two will forever be a career highlight.

submitted 26 days ago • 0 comments

SEGA World London was a real treat. We need arcades like that again. Still miss SEGA World Southampton that managed to hang around well beyond most arcades.

submitted 26 days ago • 1 comment

This is great advice. Being able to remain disciplined enough to keep that consistency is the hard part.

submitted 26 days ago • 0 comments

A note for those ‘hoping for a crash’ in the games industry due to frustrations with big business leadership. A crash would likely wipe out the majority of your favourite developers who would then walk away from the industry. It is not the solution. New leadership and better business practices is.

submitted 26 days ago • 0 comments

Yes it would.

submitted 27 days ago • 0 comments

Something to keep in mind for 2025 Written by James Miller of A Small Fiction

submitted 82 days ago • 142 comments

The Nintendo Music streaming app is the best music streaming app out there and I will hear no different.

submitted 28 days ago • 0 comments

But as marketers can we really rely on X to provide truthful data? I’d be incredibly hesitant to spend any money/time there given…well everything.

submitted 30 days ago • 0 comments

2000s had a design language for gadgets that just looks so much cooler than what we have now.

submitted 30 days ago • 0 comments

Movies you watched more than six times, using only GIFs.

submitted 30 days ago • 0 comments

Balatro launched one year ago today I often say I made this game for myself and friends, but seeing so many people connect with Balatro has filled this past year with joy. Thank you players, your love and support have kept Balatro thriving! I appreciate you all naneinf! 🍌

submitted 32 days ago • 224 comments

Yes please!

submitted 30 days ago • 0 comments

This.

submitted 30 days ago • 0 comments

i love the comments on the youtube of this. dozens of Japanese people in their 30s-50s, in total shock to see the new animation and the original cast. some are vaguely aware of Samurai Pizza Cats; others are like "is this a miracle?? why this, why now???"

submitted 31 days ago • 11 comments

One of those images that is just seared into my memory.

submitted 34 days ago • 0 comments

looking back, AOL had it right. 30 hours of internet per month was the right amount.

submitted 39 days ago • 213 comments

It’s a peaceful life. www.theguardian.com/games/2025/f...

submitted 37 days ago • 0 comments