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scottgoodacre.co.uk
Freelance marketing trainer and consultant working with new and small businesses. Senior Examiner and end-point assessor for CIM. Founder of The Online Rule. Writing at dpnds.xyz.
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One of the most powerful changes you can make to your social media is to move from telling people what you *can* do, to what you *have* done. “I’ve just built a website for this client” is a more interesting and useful way of saying “I can build a website for you”. It proves people trust you.

If there’s anyone who knows what makes a successful commentary team it’s Clive Tyldesley. Here he is explaining why three-person comms teams don’t work on his Substack (yes, really). open.substack.com/pub/ctyldesl...

Incredible across the pitch last night. We’ve now beaten them 3 times this season without conceding. Fingers crossed we can go a step further than last time.

Threads now lets you add markup rather than just quoting posts when resharing them. This might just be the first vaguely innovative feature a social networking site has added in ages. And it’s actually quite useful.

Love how this show is being released weekly, as things used to be. Means I’m spending more time thinking about it and looking at tons of other content. And that behind-the-scenes photos like these are still interesting and relevant. Would also 100% buy shots like these if I could.

Celebrated 5 years of self-employment yesterday. Massively proud of myself. It’s something I’d wanted to do since building my first website at 18. It’s given me the flexibility and freedom I’ve wanted, and every year is getting better. Although it did make me login to Twitter to steal this image.

Not sure why they give airtime to one bloke’s opinion. The underlying issue people like this have is that they don’t trust their staff. Rightly in some cases, wrongly in others. But they just don’t like having less control over people. www.bbc.co.uk/news/article...

A live-service God Of War game sounds awful. In fact, I don’t think any IP has been improved by adding “live-service” to it.

Don’t go on Twitter much, it at all, anymore. Just opened it and every single post is to do with loading images in 4K. What a pointless platform it’s becoming.

JRM knows exactly what he’s doing here. The image is done, it’ll no doubt be lifted for platforms like FB and shown without context and people will believe it happened. These tools are dangerous in the wrong hands.

This feels inevitable. And he’ll ruin that too. Not a single social media owner seems to realise the potential of their platforms. It’s just sheer greed.

It’s quite tragic that this is the state of social media. The majority of advertisers don’t really care who buys, as long as someone does. If ads work, they stick around. What a day for me to start teaching a L4 Social Media Marketing module.

Late to the party but finally started on Silo. It’s very good. That’s my take.

I see we’re rehabilitating Ryan Giggs now.

Or, and I’m aware this might sound weird, just get your pricing structure right in the first place. Then you don’t need ‘dynamic pricing’. It’s disgusting that a council is even looking at this as a way of generating income. www.bbc.com/news/article...

A regular reminder that brands have the option to say nothing during world events. If it doesn’t concern you, best staying out of it.

Presenting the single most ridiculous pop-up box I've ever seen on a website.

At this point it has to be deliberate.

It’s stuff like this that makes me despair about the future of social media. Yes, I’m posting about it on social media.

Logged back into Twitter for the day for the first time in weeks - if not months. From a sports marketing perspective it’s definitely the more active channel. Looking like I’ll have to divide time a bit more between them to keep that side of what I do active. Old habits hard to kill.

Started playing Forspoken as it’s free on PS5 Plus. Got a real problem with games that have overly long cinematic openings with the occasional, highly steered bit of control. Either let us play or don’t.

@footballcliches.bsky.social Not sure if you’ve covered it, but is 3-2 the only scoreline that gets the “X goals to X” treatment? Can’t imagine it working for any other combination.