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How what Joshua Foer learned on his way to becoming the 2006 US Memory Champion can help you make better #advertising. No, really. We review #MoonwalkingWithEinstein: the-agency-review.com/moonwalking-... #marketing @penguinpress #memory

submitted 2 days ago • 0 comments

The intro episode of #YoureOnMuteThePodcast exists to explain why I did the podcast and why it is the way it is. Does it do that? Only one way to find out: podcasters.spotify.com/pod/show/mar...

submitted 1 day ago • 0 comments

Is understanding #Millennials important to your business? Only if you want to have one. My thoughts: www.martinbihl.com/business-thi...

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“I want to find clients who really want to change advertising, because they’re the ones who are paying for it and they’re the ones whose businesses rely on it.” “Crazy talk” with the folks at Bold Journey: boldjourney.com/news/meet-ma... #advertising #marketing #creativity #business

submitted 3 days ago • 0 comments

We tend to think the BIG QUESTIONS are only for BIG THINKERS, but all of us are navigating our lives through these things, every day, every week, every year. So, what do YOU think? #YoureOnMuteThePodcast: open.spotify.com/show/06dqbvu...

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Part of the attraction of #MadMen was the way it made viewers think about their own, non-1960s lives. And it still is. Which is why the insights in #AnalyzingMadMen are still valuable. Our review: the-agency-review.com/analyzing-ma... #advertising #television #1960s @MadMen_AMC @McFarlandBooks

submitted 3 days ago • 0 comments

Why do some people succeed early despite the odds while others wander aimlessly until they triumph? Fate? Luck? Talent? Or something else? That’s @andreaskluth’s starting point for his fascinating #HannibalAndMe: the-agency-review.com/hannibal-and... #marketing @riverheadbooks #advertising

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As filmmaker, producer and director Tim Harris explains, making a movie rarely happens in a straight line. And in fact many stories aren’t told in a straight line either. So is life not linear too? And if not, what is it? Episode 34 of #YoureOnMuteThePodcast: tinyurl.com/2s3f9v8e

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I bring jazz into a discussion of #AI because things weren’t confusing and esoteric enough. Some thoughts on Creativity and AI: www.martinbihl.com/business-thinking/creativity-ai-music-miles-davis #jazz #creativity #advertising #marketing #artificialintelligence

submitted 3 days ago • 0 comments

today in 1892 #waltwhitman died. somewhat later, i visited his house in new jersey and wrote this: instate.wordpress.com/2008/12/19/3... #poetry #americanliterature #newjersey #19thcentury #libraryofamerica #camden

submitted 4 days ago • 0 comments

Historians, pundits &sportscasters love to look at key moments & say “there, that right there was the turning point” – but can we identify these moments in our lives as we live them? Art Advisor Rob Fields & I discuss this & other topics on episode 33 of #YoureOnMuteThePodcast: tinyurl.com/3h3pcep3

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You probably think you make a lot of good decisions every day. But more than 40% are #habit. And that’s just the start of how powerful it is in your life. We review Charles Duhigg’s #ThePowerofHabit: the-agency-review.com/habit @cduhigg @randomhouse #marketing #advertising #business

submitted 5 days ago • 0 comments

Watching a brand evolve over decades almost always provides value. Watching one evolve over centuries definitely does. We review @paulpacult’s #ADoubleScotch: the-agency-review.com/double-scotch @ChivasRegalUS @pernod_ricard @TheGlenlivet @TheGlenlivet_US @WileyBusiness @DDB_Worldwide

submitted 6 days ago • 0 comments

Strategist Marta La Rock – who spends a lot of time thinking about why people do what they do – believes you shouldn’t have regrets. With, however, two important caveats. Agree? Disagree? Discuss. Episode 32 of #YoureOnMuteThePodcast: tinyurl.com/55zyp6nv #regret #MartaLaRock #podcast

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Companies are bringing people back to their offices because they say their corporate culture is dying. But is it?: www.martinbihl.com/business-thinking/culture-and-on-site-work #remote #onsite #hybrid #advertisingagencies #advertising agency #office #work #workplace #culture

submitted 6 days ago • 0 comments

Jeffrey Goldberg thinking he was being pranked and then realizing he was actually just in the war plans group chat is such a good microcosm of how it feels to be alive right now, everything seems fake until you realize it’s actually real and incredibly stupid

submitted 7 days ago • 321 comments

Jazz Journal, 9, 1964. Cover design by Cal Swann designreviewed.com/artefacts/ja...

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Small agencies are good at some things & #bigagencies are good at some things. But big agencies are not good at the things small agencies are, no matter how many of them they buy. www.martinbihl.com/business-thinking/small-is-the-new-big-agency-mergers #marketing #smallagencies #advertising

submitted 7 days ago • 0 comments

Are #loyalty, #friendship and #love just aspects of the same thing? Can you have one without the others? I push the bounds of my friendship with Fanny Krivoy – and probably her loyalty as well – with the question I asked Cameron Weston in Season 1: tinyurl.com/bddk7k6y #YoureOnMuteThePodcast

submitted 6 days ago • 0 comments

In #Linked, @barabasi deconstructs networks & we learn that what we thought was holding everything together isn’t & what IS holding everything together, we’re trying to destroy. Our review: the-agency-review.com/linked #networks #society #socialmedia #advertising

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Even @andynairn wouldn’t say that the only thing that made #LuckyGenerals successful was #luck. On the other hand, he wouldn’t deny it hurt any. We review #GoLuckYourself: the-agency-review.com/go-luck-your... @LuckyGenerals @commsbreakers #marketing #creativity #advertising @quincydjones

submitted 8 days ago • 0 comments

“Legacy” isn’t just what they write about you in the trades, it’s everything that you leave behind - your work, sure, but your relationships, your reputation, what you stood for. New Biz Consultant John Heenan & I talk about this & more on episode 30 of #YoureOnMuteThePodcast: tinyurl.com/29ybjec7

submitted 7 days ago • 0 comments

Some very early thoughts on #AI, #advertising, humans, where they all intersect & what it means. I’ve likely bitten off more than I can chew: www.martinbihl.com/business-thi... #artificialintelligence #creativity #marketing #advertisingagencies

submitted 8 days ago • 1 comment

“Class” carries a whole lot of insights that simple #HHI doesn’t which is why getting a smarter definition of it could be helpful to advertisers. www.martinbihl.com/business-thi... #class #marketing #advertising #strategy #culture

submitted 8 days ago • 0 comments

Anger, fear, curiousity, are all traits that make sense in terms of survival. But why do humans have a sense of humour? How does THAT help? Matt Coppola and I explore this question, with forays into Bob Newhart, Richard Pryor, & others. open.spotify.com/episode/7paj... #humour #comedy #senseofhumor

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Why the way you are thinking is wrong and has been wrong for thousands of years. We review Rebecca Heiss’s Instinct: the-agency-review.com/instinct @DrRebeccaHeiss #instinct #advertising #marketing #brains #thinking

submitted 8 days ago • 0 comments

.@JRQuestus & @jordanberg namecheck @Uber, @thenorthface and @patagonia as they make the case that consumers demand a different role for advertising. It’s a good case. We review #Friction: the-agency-review.com/friction @questusagency @powerHouseBooks #advertising #marketing #brands

submitted 9 days ago • 0 comments

When you ask CD & writer Derek Walker a question, be prepared for an answer that is smart, compelling, unnerving & right on the money. At least, that’s what happened when we asked him – as we asked Jim Harper in season 1 - why is curiousity such an undervalued trait? open.spotify.com/episode/4Wz3...

submitted 8 days ago • 0 comments

I decide to weigh in on creatives, #AI and the current state of #advertising. Oh well, it was a nice #career while it lasted. www.martinbihl.com/business-thi... #ArtificialIntelligence #Advertising #AdvertisingAgencies

submitted 9 days ago • 0 comments

If you want to know what makes good animation, you could do worse than ask a copywriter. Not a LOT worse, but still… My observations after judging the Collision Awards: www.martinbihl.com/business-thi... #CollisionAwards #animation #marketing #advertising #awardshows

submitted 11 days ago • 0 comments

We strive for happiness and yet it always feels like the bad things resonate longer than the good things. Why is that? This is the question I asked Michaela Morgan in season 1 and which I posed to Creative Director Anthony Giaccone on episode 27 in season 2: open.spotify.com/episode/480S...

submitted 9 days ago • 0 comments

The more we learn about the brain, the more we learn that how we do advertising is probably wrong & not fixed by some new tactic or analytics tool. Find out why in our review of #JohnPollack’s #Shortcut: the-agency-review.com/shortcut #analogy #writing @jdpollack #advertising #marketing

submitted 11 days ago • 0 comments

Los Angeles fascinates us for many reasons not the least of which is that we can’t figure out why it fascinates us. So we look to others for insight. Like Rosecrans Baldwin. What do we learn?: the-agency-review.com/everything-now #LosAngeles #cities @rosecrans @mcdbooks @LACity #EverythingNow

submitted 12 days ago • 0 comments

Probably any discussion of the difference between being forgiven and being pardoned will wander into Richard Nixon territory. But when I asked Concept One Chief Creative Officer Bill McBrayer about it, we didn't stay there. Episode 26 of #YoureOnMuteThePodcast: open.spotify.com/episode/5yQ8...

submitted 11 days ago • 0 comments

The difference isn’t between #B2B agencies & #B2C agencies. It’s between good ones & bad ones: www.martinbihl.com/business-thi... #businesstobusinessmarketing #businesstoconsumermarketing #advertising #creativity

submitted 12 days ago • 0 comments

Marketing's hard enough when we know what the guardrails are. When they're constantly shifting, changing & being built in realtime, it’s almost impossible. Almost. My thoughts on cannabis marketing: www.pm360online.com/why-cannabis... #cannabis #marketing @PM360online #branding #advertising

submitted 14 days ago • 0 comments

Relationships are built on and thrive on instantaneous cues and signals. And yet the interpretation of those cues and signals is defined by perspective. So how can they survive at all? We ask Vishakha Nangalia, planning director at Ogilvy Mumbai – about this & more. open.spotify.com/episode/1JQT...

submitted 12 days ago • 0 comments

The job of a marketer is to get their product or service noticed. So why does most #advertising avoid that at all costs? & what does that have to do with #naming? Everything, actually. We review #MerriamsGuidetoNaming: the-agency-review.com/merriams-nam... #copywriting #marketing #LisaMerriam

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In 1983, John Sculley joined Apple. In 1985, he sacked Steve Jobs. In 1993 HE was sacked. But in 1987 he wrote about his time there. We reviewed it to find out how he thought it went: the-agency-review.com/odyssey @JohnSculley1 @Apple #SteveJobs #marketing @Pepsi #advertising #CEO #CMO

submitted 15 days ago • 0 comments

Alex Bogusky was famous in his career for breaking new ground. So we asked him a question that we hadn’t asked in Season 1, but that grew out of our conversations then – in which he explores happiness, joy, contentment & more. Episode 24 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...

submitted 14 days ago • 0 comments

Lance Thomas has a great podcast about #inspiration & invites me in to muddy the waters by talking about #AI. A splendid time is guaranteed for all. shorturl.at/lwxES #ArtificialIntelligence #creativity #advertising #orginagency #influence #advertisingagency #creative

submitted 15 days ago • 0 comments

Budapest today. People are demanding that PM Orban resign.

submitted 16 days ago • 2799 comments

Strategists and planners created “personas” so creatives would have something better to work with than just raw data. Somehow I link that to #DungeonsAndDragons in an effort to show how #AI might help. Sort of. www.martinbihl.com/business-thinking/personas-ai #marketing #advertising

submitted 17 days ago • 0 comments

We start by asking the artist Gini Frank Fischer the question we asked Ted Johnston in Season 1 - why some people are #artists and some are not, and end up exploring just how powerful #creativity really is. Episode 23 of #YoureOnMuteThePodcast: open.spotify.com/episode/01bu...

submitted 15 days ago • 0 comments

There’s more in @LisaCron’s #StoryOrDie than we could unpack in one review, but the little we do should change the way you think about your customers, your ad agency & your #advertising. So maybe it should be called “Read it or Die”. Our review: the-agency-review.com/story-or-die #marketing

submitted 17 days ago • 0 comments

The future is always uncertain; for some that creates fear, for others, hope. But is it possible to live simply curious about what’s next? This is what we asked Clean Tech Entrepreneur Jeff King in Season 1, and in Season 2, we asked Photographer Tim Scott: open.spotify.com/episode/3jcR...

submitted 17 days ago • 0 comments

What would we do if the way advertising has been structured for most of our lifetimes – and existence – went away? & what if we’re not speculating about an abstract notion when we ask that? We review @AndrewEssex’s #TheEndofAdvertising: the-agency-review.com/end-of-adver... #advertising #marketing

submitted 18 days ago • 0 comments

Thanks to #AmandaNeedham, #DJRyan & the rest of the crew at the #TellyAwards for letting me judge commercials, movies, short subjects and more this year. The search for, as my friend #KashSree would say, "work to be jealous of" is endless and i always appreciate the opportunity. #awards #advertising

submitted 18 days ago • 0 comments

We explore what #NickCohen means by #honestadvertising, why it failed in the 1990s, and why it’s an even MORE important idea today, in our review of #Honest, his book about #MadDogsAndEnglishmen: the-agency-review.com/honest-nick-... #advertising #marketing

submitted 19 days ago • 1 comment