microwaving a big bag of popcorn and logging onto linkedin to see what the designers think - ThreadSky

spavel.bsky.social • 222 days ago

microwaving a big bag of popcorn and logging onto linkedin to see what the designers think

Reposted from Culture Crave 🍿

Jaguar has updated their logo 🐆

Comments

grimalkina.bsky.social•222 days ago

It's a risky move to get rid of an animal (did he have a name?? A family??!) in any design context I feel

dutchi.bsky.social•222 days ago

I dig it

dutchi.bsky.social•222 days ago

It's like a Jaguar on wheels (looking right)

bruffles.bsky.social•222 days ago

The new logo looks like the name of an app I will forgot why I downloaded 6 months from now.

I liked the old one, especially on the back of an F-Type.

ridiculousginger.bsky.social•222 days ago

This former designer says 🤮

I hate absolutely everything about it. Good lord. What the hell were they even thinking??

coby.bsky.social•222 days ago

Oh I didn’t need to see this

costasamaras.com•222 days ago

old one looks like it was designed by Robocop, new one looks like a new drug from one of the lesser-known drug companies

beaverstanacct.bsky.social•222 days ago

The font feels like it's a company that's gunning at being "The Casper of [XXXXX]"

costasamaras.com•222 days ago

that candy cane R at the end is going to give me nightmares. The A's look like serial killers

bandit.nz•222 days ago

Why did they pick Google's logo for the G?

beaverstanacct.bsky.social•222 days ago

That r, my god.

teaglingdfid.bsky.social•222 days ago

The r is an upside down J , they could only afford the designer to do 6 characters

guysegal.bsky.social•222 days ago

I've mostly seen people complain the ad is DEI nonsense

apearlma.bsky.social•222 days ago

Feels as something could happen with the J and the R, but the Jaguar is running in the wrong direction at the moment

roosefella.bsky.social•222 days ago

the upper case G looks like its from a whole different font.

oh the r and j are just each other flipped

sophierichardson.bsky.social•222 days ago

I’m no designer but this feels more like the beige-ing of everything that absolutely everyone hates and will bite them back soon enough.

felinecannon.bsky.social•222 days ago

Needs a kitten cartoon to go over the kitten font.

7leaguebootdisk.bsky.social•222 days ago

This guy gets really excited about tail lights (it's a great car website), and, well, he's not happy about it either. https://www.theautopian.com/jaguar-changed-their-logo-and-no-one-is-happy/

spavel.bsky.social•222 days ago

sickos dot yes

erinbiba.bsky.social•222 days ago

It looks like it says JQGUQR

damemyniah.bsky.social•222 days ago

There’s a brunch restaurant in my neighbourhood with a sign reading “break the fast” but because it uses this font it looks like “break the fart”.

fatknuckle.bsky.social•222 days ago

That’s awesome. We got a chain of cleaners in my neck of the woods called “Fussy Cleaners” needless to say use your imagination when a typeface goes wrong

theurv.com•222 days ago

I think my optometrist uses this font as well to make sure it’s hard to read

captainambivalent.com•222 days ago

"Less bold, fast, and powerful, more nondescript, sedentary, and weak - like our customers!"

the-green-queen.bsky.social•222 days ago

This has the look feel of macaroni salad left out in the sun

chenoehart.bsky.social•222 days ago

Feels like it’s a softer and more passive logo, perhaps paralleling the industry-wide shift to less interactive and driver-involved car designs in favor of increasing automation and broader ideas about “mobility.”

fatknuckle.bsky.social•222 days ago

That’s actually a good way of explaining it. Not sure that the execution is saying that tho.

fatknuckle.bsky.social•222 days ago

Not UPPERCASE. not lowercase. Not Title Case. Not even camelCase. But welcome to JaGUarcAsE! 🙄

coolbunnygames.com•222 days ago

that's sad and depressing :( not even a new vector jaguar ???

spavel.bsky.social•222 days ago

Vector Jaguar is a great band name

teslord.bsky.social•222 days ago

It looks like it belongs on a weird Amazon-brand handbag

teemufi.bsky.social•222 days ago

I'd like to submit my take, if it isn't too late already.

jimoneill.net•222 days ago

The all-new Jaguar: our only design criteria were “none of the board members hated it” and “it got approved by Legal” …and it shows.

luxawellness.bsky.social•222 days ago

I think designers are funnier on here.

Also, please report back 🙂

taintednode.bsky.social•222 days ago

https://bsky.app/profile/dctrojan.bsky.social/post/3lbdzh7tkv22q

auer.co•222 days ago

Can’t wait for this to hit the podcast circuit

joblessandgay.bsky.social•222 days ago

New logo looks like a fitness brand, like discount peloton

orc.bsky.social•222 days ago

my guesses:

1) jacking Porsche's swag
2) it has no movement or implication of speed, very squat and not sleek

ryanl.bsky.social•222 days ago

I want to know what it taught them about B2B sales.

benbrignell.com•222 days ago

Ugh, now I’m going to have to update my Jaguar

hdcshah.bsky.social•222 days ago

More Hello Kitty than predator.

silkscreenfiend.bsky.social•222 days ago

So so so bad. Jagoff, more like.

ankushs.bsky.social•222 days ago

Why.... looks like they took the G from google and the rest from Motorola?

vernv.bsky.social•222 days ago

Dump the update.

littlevenicedog.bsky.social•222 days ago

No movement, feeling of sleekness or speed. Just uptight. I wonder how much that cost them…

bnr-keynes.bsky.social•222 days ago

not a designer but i love how they picked maybe the only font ever where the a looks more
like a g than the gs do and vice versa

truly new heights in illegibility

fatknuckle.bsky.social•222 days ago

I used to be. When designing a word mark (or anything else for that matter) there really are rules. Mixing an upper case with a lowercase seemingly randomly (yes I know iPhone) really is a head-scratcher

niais.bsky.social•222 days ago

Oh noooooo.

doriecham.bsky.social•222 days ago

I'm not a designer. But no.

dellacolletta.com•222 days ago

I'm a designer and still no...

moregrim.bsky.social•222 days ago

I legitimately don’t understand why they needed to change an iconic logo for that garbage. I mean could you imagine if BMW got rid of their blue and white checker logo?

randyau.com•222 days ago

They shoulda just made it "Jaaaaaaaag"

mattsundstrom.bsky.social•222 days ago

At least that would have spoken to their user base

kazmonaut.kzstan.com•222 days ago

Let's make it sans serif but weirdly hard to read

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