The image looks like it was made with rather heavy-handed (possibly rushed) cropping and pasting from multiple photographs. Some of the original photos of people might have been generated, but I don't believe the composition itself was. GenAI would have created very different distortions.
At this point these companies are going to need to hire an AI spotter if they are just going to lie like this. Or better yet, hire an artist and tell the truth.
Artists must feel a huge amount of pressure now to draw perfectly.
AI doesn't bother me, I'm a software engineer and use it daily. Ultimately, it's just an efficiency tool for the artists.
The film's budget wouldn't change, so they'll spend it on doing something else for the movie either way.
AI is the greatest threat to normality in the world. Millions of jobs will be lost and if governments don’t introduce a living wage to replace them, chaos will ensue.
Thoughts? My thoughts are anyone who uses AI is not above lying about it. They either used AI or went out of their way to make it look exactly like they used AI. We have eyes. Am I gonna believe my eyes, or the company that's proudly, publicly, and (in)famously used AI before?
It’s AI, and denying it makes it more egregious. I remember when artists were named and rewarded for their work. Getting back to that and making it the norm would solve this issue.
You know that those are two different things, right?
Using a computer as a medium and a computer that compiles data, rearranges it and spits it out again are wildly not the same thing. One of them is made by person. The other steals millions of hours of human work and throws it thru a blender.
If they're going to use AI to make movies instead of paying actors, count me out. Especially if they aren't even going to charge less for seeing the movie that isn't paying actors.
So are they trying to convince people that these fingers and the weird face just under it, but also under the banner, are real? Or are they saying that their banner is really bad photoshop done by a human?
AI art generation doesn't tend to duplicate faces like that. This is an artist who was using Photoshop and missed some things, probably due to a time crunch they didn't expect.
Supporters of AI keep saying, "Soon we won't be able to tell the difference." And yet ... look at all the people who can tell the difference, every single time.
Because the other franchises were made by FOX, who were rushing making them to keep the film rights, and they were given low budgets and written by people who weren't fans of the comics.
This one is by the company that created the Fantastic Four, written by fans, and ties into the larger MCU.
Don’t care. Not paying to see another Super Hero movie. I’ll stream it on my iPad so I won’t notice the difference. I can watch Arcane or read Ann Leckie at home. Or rewatch troll hunter and work on my Bokmal.
He looks like a 3 year old on Halloween with a last minute costume because Mom is working 3 jobs while Grandma is in an alcoholic stupor after his father ran off with some hussy from Tulsa.
AI is dangerous on so many levels and its purpose will erase the humaneness of our existence.Perfection is boring and I want to see nature in its entirety with one ear larger than the other, beauty marks in the center of a forehead. Organic matter off kilter.
This comic book has been made into a movie at least four times already - 1994, 2005, 2007 and 2015. I though they had finally given up on making a good one. I guess not but I am not hopeful about another one. So, No Thanks George, I'll pass.🤑 I'll just stick with Star Trek.
AI is everywhere. As long as real humans are cast and AI is used only to enhance I have no problem. And let’s face it, Pedro is worth watching with no sound if I have to. 🤔🤫😜
I think they definately used AI to create the poster. I think there needs to be major regulation by the federal government regulating what AI and automation can and cannot be used to do.
I think we need to do everything separate from the federal government. They are not to be trusted until dumpy is gone. We can come up with our own regulations and F the fascists.
Can’t stand this. Actors were on strike for this exact reason. So instead of using AI actors, they use the tech for promotional purposes and screw off artists everywhere… to save a few bucks.
Not cool.
Well, “something” made a poster where the people have four fingers and their exact likeness/facial expressions are repeated on clones throughout the crowd. Did Marvel use human clones for their Fantastic poster?
It doesn’t have to be. If people make enough noise. David Mack was hired to do the promotional posters and credits sequences for daredevil and Captain America Winter Soldier. You can hire a comics artist to do the art.
I, for one, am not going to buy that. The Fantastic Four represent the four elements, Air, Fire, Earth, Water, so the elastic band should rightly have been water. Outrage!!!
People are too eager to claim AI when awful Photoshop and CGI has existed and been prevalent in the movie industry, especially on posters, for decades.
I have worked in the animation industry for over 30 years and I have seen firsthand how computers gradually took away human jobs. At first, it was a good thing, because tedious tasks like painting cells could be done in a fraction of the time, and lifelike renderings became faster to do in the hands
of the skilled artists who had learned how to use the computer programs. But you still needed armies of skilled artists to do the work, and that got too expensive for the studios.....so by using A.I., they found they wouldn't need to hire as many artists and they could still get similar effects done
Also, I have been unemployed for over a year and a half because they aren't hiring as many actual humans anymore. Basically, it's all about money. They don't care that I spent my entire life learning to draw better so I could do my job better and I spent tons of money on equipment all for nothing.
Awww, thanks! I started out as a Layout Artist, then became a Storyboard Revisionist. I have done some animation inbetweens, but I'm not considered an actual "animator".
I don't disagree, AI is a big problem, but people are too eager to blame all crap practices in all things art on it - there are also just some awful films out there, even pre AI, with awful editing that don't make sense.
It was about 15 years ago that Left for Dead No Mercy had a poster with a character using 3 hands to hold a gun due to bad editing together of multiple elements
This. I saw a post just today claiming AI; it was a viral image that has been circulating online for over a decade. Bad photoshop isn’t AI, and neither is generation loss.
It all got scooped up under "AI". Using it as a digital tool is different than using it as a "creative" force (which AI isn't). For creatives it is hard to imagine giving this up. What people often mean is organizing massive amounts of data. The danger is letting AI make decisions.
Is point 8 supposed to be it? Because it's not. If they did use AI, they absolutely would have replaced all text, because AI can't do text properly. "We (4) You" is not AI gibberish.
I don't think whoever made this knows what AI looks like. "Dupe head" is evidence it's a shitty photoshop, even!
The only thing i see thats off is a hand that looks like it only has four fingers, on the left side there above the lady taking the photo, and also that said lady’s eyes are just straight closed
Those could just be excused as awkward angle and not noticing she blinked though
I get the sentiment, but the logic of someone is doing something really bad, so it is ok to let everyone else do something less bad is pretty dangerous.
If they can do it, they did it. Speed and cost saving good, passion, humanity, and quality wasteful. Must produce as many movies as fast as possible for money.
I think they have created more fantastic 4 trash. How do they screw this up every time? Good back story, interesting characters with good powers, one of the most powerful villains ever created... all shit movies. How? How do they fuck it up every time?
It looks like it was AI enhanced. Alex Ross appears to be a major influence on the art style and I’m fairly certain that photographer is supposed to be Philip Sheldon, a character created by Ross and Kurt Busiek.
While I’m somewhat excited for the movie, I don’t see why a company as wealthy as Marvel would lie when caught red handed.
To be clear, they are in fact lying, it definitely has artifacts from an AI render, but I think the world would be so much better off if they just acknowledged it.
Using AI to try to create art is always a mistake.
It is scary how desperate the techbros are for us to love AI. You can almost feel their pain during every passing second we are not helping them recoup on their investment.
So true. We have a vendor who recently “upgraded” their product to include AI. The hallucinations are off the charts & 100% sucks. Plus $10k more a month. We passed but they keep calling every C-suite person to convince them. They are inviting execs to fancy steak dinners at posh restaurants. Ugh.
They know execs are likely to never use the product and use language like “all your competitors use it” and “don’t get left behind.” One proclaimed it to be “really fun once you start using it.” They are shameless hustlers who will also be out of jobs soon.
I'm seeing some speculation that Sue's character is pregnant, and that A.I. was used to disguise it in the trailer to prevent a spoiler being revealed.
I'd like to hear what other explanation they have for all the many errors. Those aren't bad photoshop errors. The claim that it's human error seems ridiculous when you consider the skill an artist needs to either paint photoreal or make an otherwise seamless photoshop image, they wouldn't make those
At first, it does look like AI. As a student in Graphic Tech, this looks like a flawed composite image, but probably human made. It could have AI elements without being 100% AI generated. Like the 3 finger hand might be generated to fit onto a stock image. Should be acknowledge though.
Most media creation software has an AI assist tool to fill in patterns or the background if you provide art for guidance or it uses what you have illustrated so far. So it's very likely not AI generated, but it's pretty likely to say the AI was used in the making of it.
Smacks of laziness if they are indeed using AI to generate posters, but, hardly surprising given it's apparently cheaper to have a computer generate pictures than pay an actual artist to make them...
Not AI. Even with these low resolutions, AI Images are obvious if you know what to look for, what an image is and what it represents.
There is some lazy copy pasting, and may be AI assistance (most drawing / photo programs have it).
Who fucking cares! Why can't we just enjoy a fictional movie without all the bullshit? Just enjoy it for what it is and if you don't then don't go see it. Simple as that.
Pretty clear it's a.i.- and not even a recent iteration(I'm pretty sure they have the finger issue sorted).
They are ashamed to admit.
Way to go, guys.
AI, which is based entirely on stealing other people’s copyright, is still fucking rubbish. It should be stopped now, whilst it’s still at the too many/too few fingers stage. AI steals jobs, lacks creativity, lacks SOUL, and will only exist to be abused.
As someone who’s done graphic design, NOT AI. They’re all pointing in the same direction. The color theory and contrast are consistent. Gen AI can’t do that.
This was clearly a poor overworked intern forced to turn in an incomplete piece, with placeholders/unfinished WIP layers, to meet a deadline.
See the other reply string to my comment, in which I lay out a thread explaining in detail what each of those probably is (photoshop techniques, not AI)
Why would they have an overworked intern design the release poster for a major superhero movie?
Perhaps because they've already sacked most of their art department and forced the remaining artists to add AI into their workflow to keep up with impossible demands?
I won't refute your notes on color theory. But that could easily have been a poor overworked intern in photoshop doing some color correcting on an AI generated piece.
There are many other issues with the piece that a human artist wouldnt make, like a man with his nose pressed against the viewfinder
on his camera, duplicated faces in the audience, a hand with four fingers holding a flag, and unclear beginnings/endings of signs and flags.
It also frankly has a weird compostition overall. Many of the faces in the crowd are weirdly hidden, like the man essentially hiding behind his own coat
right in the center of the picture.
Also, I think it is a point in favor of it being AI gen that everyone *is* looking all the same direction. It's kind of eerie and unsettling. I think a human artist would add more variation, like a parent smiling down at their cheering kid, etc.
Doesn’t look like AI It’s 100% the Real Deal I’m Lookikg forward to seeing Fantastic4️⃣ in Theaters this July and Evan Collecting the Merchandise Depends if I’ll be able to make it to July.
The age of blaming AI on everything is here. From Flat-earth kooks, to other crazy people they think everything is AI -- who really gives a shit -- it's a tool, period. Now Skynet, that's Musk's thing...
If creative people keep freaking out, ignoring, and acting completely hostile about new, useful, technology instead of figuring out how to work with and live with it, the only people that decide the future are going to be the worst assholes that engage with it. It's a self fulfilling prophecy.
For those who didn't click through, the question is not about the image of the heroes, it's about the below poster shown further down in the article, which also includes a version highlighting some of the tells...
Well, Marvel is part of Disney, as well as Star Wars. Marvel may have been able to use Star Wars "Volume". The "Volume" works off of a huge computer gaming engine. Not technically AI.
He's not shorter. He's standing further back on the platform. That's how perspective works. The further a person or object is from the camera, the smaller they look.
Do these pages' comments include embedded links to X? Or are the tweets they present copies that don't generate traffic for the Musk Machine?
Is rather not load the article if it's generating business for X...
I miss watching you fly the Enterprise (or captaining the Excelsior) on a physical set with practical effects, made by people who were practicing a craft and telling a story, not generating content.
Although it's not completely true that I *miss* it, since I rewatch all the time. 🖖
Other than one guy seeming to hold a flag at an impossible angle and the woman closest to the observer looking like a communist propaganda character, it looks like bad photoshop.
I'm gonna say that they took a picture, used AI from that picture as a starting point, then photoshopped to match
I don't think that's AI. It doesn't have quite the right look. 2 people using a camera wrong doesn't seem like enough evidence because movies get that kind of thing wrong often. There are too many correct fingers. Too many correct things in general. I say composite Photoshop image.
The FF were one of my favourite Marvel series back in the day and I always regret (not that it's my fault!) that the movies never did them justice. Maybe this time ...
only a couple of the circle "AI pointers" look a little confusing, most make no sense why they were circled and labeled to begin with. I would personally side with not AI as I don't see anything proving it is AI. I would prefer to see Marvel come out stating who the artist is instead of just denying
The poster is undeniably A.I., whether humans touched it up or not. Hell, the whole trailer is composed of shots I could easily imagine were storyboarded by the technology. It has a flat, soulless quality about the compositions.
AI is taking hold of our personal data thanks to Elon and his muskrats. I could not care less about an AI created poster compared to what DOGE (backwards- E-GOD) has planned. We will need real super heroes to save us from a real super villain.
The method AI uses to smear together bits of other images creates a distinct look that gives it away. However a human artist CAN do the same. We call it overprocessing, and usually it happens when an artist first starts using digital tools.
I'll be the annoying pedant here and point out that The Fantastic Four aren't mutants. But you're right. The next X-Men movie should definitely have mutant actors.
Back in the dark ages (i.e. the 1980s) the Marvel Superhero RPG defined the Fantastic Four as "altered humans" since they weren't born with their abilities. Mutants have their powers from birth, even though they may not manifest until later in life.
Comments
But it's definitely AI.
And for a company known for animation making a movie about comic books that's pretty low. They are literally surrounded by professional artists
Stop using it.
That's it.
The uncanny divide is getting narrower.
AI doesn't bother me, I'm a software engineer and use it daily. Ultimately, it's just an efficiency tool for the artists.
The film's budget wouldn't change, so they'll spend it on doing something else for the movie either way.
Using a computer as a medium and a computer that compiles data, rearranges it and spits it out again are wildly not the same thing. One of them is made by person. The other steals millions of hours of human work and throws it thru a blender.
Hollywood seems to be clueless about that...
Cop drama movies.
Meet-cutes.
Epic historical fiction that's VERY heavy on the fiction.
Medical dramas.
Wacky frat-bro comedies.
Sports dramedies.
"The Office" style fake documentaries.
Movies that take place in California or New York.
Reality shows.
This one is by the company that created the Fantastic Four, written by fans, and ties into the larger MCU.
Much more important things than this.
Or
He just came from an audition for Fantastic 4?
Who is pining for more Fantastic 4 movies?
#conspiracy
Marvel? Maaarvel?
Not cool.
Bad editing happens, i just googled a page full of them: https://www.discountdisplays.co.uk/our-blog/the-30-worst-movie-posters-ever/
https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:dujn2tialrkkwlrslhetk3d3/bafkreiasahw34yb6djxs6glfz5tmbu35ten5mfskm6szr26iwh3tspzhvq@jpeg
I don't think whoever made this knows what AI looks like. "Dupe head" is evidence it's a shitty photoshop, even!
Those could just be excused as awkward angle and not noticing she blinked though
I dont see really any ai mistakes in there, no typos, no clipping, no warping
To be clear, they are in fact lying, it definitely has artifacts from an AI render, but I think the world would be so much better off if they just acknowledged it.
It is scary how desperate the techbros are for us to love AI. You can almost feel their pain during every passing second we are not helping them recoup on their investment.
It’s because of all the more important things that stories like this are nessesary keep us sane.
Thus is AI, obvs
Hint: CGI won. Learn from the past and stop uselessly grinding an axe over AI.
There is some lazy copy pasting, and may be AI assistance (most drawing / photo programs have it).
They are ashamed to admit.
Way to go, guys.
This was clearly a poor overworked intern forced to turn in an incomplete piece, with placeholders/unfinished WIP layers, to meet a deadline.
Perhaps because they've already sacked most of their art department and forced the remaining artists to add AI into their workflow to keep up with impossible demands?
There are many other issues with the piece that a human artist wouldnt make, like a man with his nose pressed against the viewfinder
It also frankly has a weird compostition overall. Many of the faces in the crowd are weirdly hidden, like the man essentially hiding behind his own coat
Also, I think it is a point in favor of it being AI gen that everyone *is* looking all the same direction. It's kind of eerie and unsettling. I think a human artist would add more variation, like a parent smiling down at their cheering kid, etc.
"ChatGPT, please fashion me a tweet denying we used AI."
Who fucking cares.
These incels need a life.
Fingers crossed I'm wrong.
My thoughts about the trailer: It looks neat - but I'll likely wait for it to hit streaming services rather than see it on the big screen.
Fantastic 4/10
Is rather not load the article if it's generating business for X...
Although it's not completely true that I *miss* it, since I rewatch all the time. 🖖
I'm gonna say that they took a picture, used AI from that picture as a starting point, then photoshopped to match
A. They used AI, are lying about it, and the posters look like shit.
B. They did not use AI and the posters still look like shit.
The end result is kind of the same. And such a shame for a movie that is otherwise looking promising
ultimately they missed the window of opportunity and jumped on the 'single universe' band wagon.
That was the same nonsense that started killing the comics in the 1990s
I suspect it will do the same to the many 'superhero' franchise films that have subscribed to the concept.
https://www.laineygossip.com/marvel-fantastic-four-first-steps-poster-is-a-problematic-and-lazy-use-of-ai/80621