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danthornton.net
Self-employed writer, marketer and SEO for 20+ years, avid sim racer. Interests: sci-fi, motorcycling, classic cars, film, freelancing, tech, music and playing guitar. Co-founder: Digital People in Peterborough / Peterborough STEM Festival
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If any Bluesky friends are into racing games/sims on the PC, Automobilista 2 is a steal at £3.49 right now...

Few things in life stay the same as you get older, but I'll always fancy an Aprilia 125...

I was never a huge user of music-based social networking/dating site Tastebuds fm, but seeing 10+ year old sites close feels different in the AI era... danthornton.net/2025/06/tast...

I've always liked Oakleys, and still have a pair from before they got bought out, which I've worn for 20+ years... But those new Meta smart glasses do look a bit naff, especially in white... And that's before thinking about privacy etc - running events, I guess an AI glasses policy will be needed

General question - has anyone played around with LLM.txt and seen any drops/volatility in traffic? Might just be correlation rather than causation, but after adding one on a small side project, traffic seems unaffected via GA, but dropped a lot in another analytics tool.

So much of the current content around the future of SEO is telling people they need to start aligning it with general business strategy/objectives as it becomes more about branding in an AI era. Erm. Wasn't it always important to think about business strategy and objectives? Isn't that marketing?

Well, that'll teach me. After years of service, I mentioned my desk fan yesterday, and now it appears to have died.

Some other locals decided they wanted to use the same bridleway - friendly enough, but a little moo-dy at times...

Went for a nice walk with my son at the weekend, and discovered a potential new home if the rent goes up... It's funny how amazed he is by the fact I spent my childhood and teenage years playing in pillboxes around the Kent coast or hanging out with friends drinking etc...

Today is the day I remember the wonderful @lizrandell.bsky.social wisely bought me a USB desk fan a couple of years ago... The cool air is worth a slight dust storm when I fire it up...

Hoped and planned for a nice stress free day to focus on deep work... Which lasted until about 5 minutes after I woke up...

No plans for tomorrow night and looking for something to do? 🤔 Join us for an inspiring, free talk from speaker Drew Pontikis @drewski669.bsky.social: "So I went to a meetup one time..." 🤩 Discover how small actions can create massive, unexpected value in your life and community ⬇️

They're going to start firing people to save their margins as AI fails to scale or provide meaningful growth www.wheresyoured.at/subprimeai/

Maybe owning a 2600, and a 2600 Junior, I have the hardware to take down AI And if that doesn't work, there's always my old NES and Master System to try... www.theregister.com/2025/06/09/a...

Still reeling from my discovery at the weekend that Sven, the security guard in The Running Man, was also LaFours, the legendary head of security in MallRats...

The promise: AI will revolutionise the world. The reality: Spotting a fake Jeremy Clarkson ad on Youtube promoting a financial scheme through a QR code...

So thrilled Google has embedded Gemini into every square inch of its empire—truly revolutionary stuff. Meanwhile, I just tried to merge two calendars and it sent a meeting update to everyone I’ve ever met with since 2019.

Google Search Console Discover reporting is now showing data again but it is unclear if the previous days data is lost or if Google will be able to backfill it - story updated at www.seroundtable.com/google-searc...

Your reminder that Tim Davie is literally a Tory - he failed to get elected as a Tory in the 1993 and 1994 Hammersmith and Fulham London Borough Council elections. This is not 'the BBC'. This is the Tories who've been placed inside the BBC by, you guessed it, the Tories.

Incredibly concerned to see the forcible interception of the Madleen in international waters, and thinking of all those who were on board and have been detained. UK must condemn this breach of international law and immediately demand their release.