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heyrocker.com
Director of Content Strategy at Bixal. CMS nerd. I like pinball a lot.
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Anyone involved in the pinball press that wants to write about Harry Potter needs to highlight the immense damage JK Rowling has done relentlessly attacking children, families, and their health care. Sweeping that under the rug is disgusting cowardice.

@dillamonster.bsky.social Finally got around to checking out the Life Without Buildings album today. What a banger!

@alexpavlovic.bsky.social I thought the Marlins loss would be the most frustrating loss of the season but fate had other plans for me.

Back before the Internet, we thought the reason for human stupidity was the lack of information options. I’ll put it this way: That wasn’t it.

It’s almost June, your yearly reminder that there is no pride without trans and non-binary people. Don’t support orgs that sacrifice them for a buck.

My best guesses about what AI will mean for content strategists in the next few years. – Content strategy, IA, and CX skills will become even more important. But some industries will have to learn that the hard way. – Dedicated writing roles will become less common. (1/x)

Random #pinball photos: @heyrocker.com working on Monopoly dot-matrix animations at PLD Headquarters (Pat Lawlor's family room), April 2001.

I got a 3D printer and in very normal person behavior, I started making fake floppy disks and fake video games that I'm giving to friends as collectibles. This set went to the wonderful @ftrain.bsky.social who fortunately also sees this as normal person behavior 🤓

@robcesternino.bsky.social @keev26.bsky.social Fact check: there’s no way to build a mob out of pinball parts, especially in the era BttF was made. (Pretty easy to start fires though.)

burning the forest to avoid burning the forest

@koziarz.com #neverforget

always a little weird to see in politicians' footnotes

Meet the line workers at Stern Pinball, Jersey Jack Pinball, and Barrels of Fun. The people who don’t get name recognition in the hobby, but clock in day after day to grind out parts manufacturing and assembly for the games that we love. Photo essay here 👇 www.kineticist.com/post/the-peo...

Rejected design for the Gorgar pinball coin door sticker.

Godspeed you! Tiny strawberry

Concerning correlation between those who work forces and those who burn crosses.

A tricky thing about modern society is that no one has any idea when they don’t die. Like, the number of lives saved by controlling air pollution in America is probably over 200,000 per year, but the number of people who think their life was saved by controlling air pollution is zero.

Thanks to everyone who came to my talk yesterday at DrupalCon Atlanta! If you're around today and haven't gotten your copy of my book yet, come find me and I'll sell you one! I have 13 print copies left for $25, or you can buy the EPUB for $15. #drupalcon #drupalconatlanta