lilyray.nyc - Profile | ThreadSky | a Reddit-style client for Bluesky

Google now has a "From Sources Around the Web" result for "Top 10 Tips to Optimize for AI" It looks... a bit non-sensical. But also, a lot like SEO 😅

submitted 15 hours ago • 0 comments

Fun fact: when people refer to it as "SGE" and not "AI Overviews," it's often because it's AI-generated. Same is true for "E-A-T" vs. "E-E-A-T."

submitted 15 hours ago • 0 comments

Interesting: this is an informational/affiliate site, but so far, it is less affected by AI Overviews cutting into traffic simply because... Google doesn't appear to be showing AI Overviews for its main traffic-driving keywords* (for now at least) (*Usually "best ____[product]")

submitted 16 hours ago • 1 comment

Don’t get too excited about AI Overview & AI Mode data appearing in GSC 😅 (Yes, of course I’m happy we have some data as opposed to nothing at all, but:) (🧵)

submitted 20 hours ago • 2 comments

<3

submitted 20 hours ago • 0 comments

Which LLMs are the most "gullible?" Over the last 24 hours, I ran a short experiment to see how easy it is to influence the answers to highly-specific questions across different AI platforms. The answers were fun & interesting - check it out. lilyray.nyc/which-ai-sea...

submitted 20 hours ago • 4 comments

Imagine writing an article on your own site (or any trusted publication) and stating so many statistics and facts and figures without citing any sources. Must be nice.

submitted 23 hours ago • 1 comment

Interesting how many people are out there making grandiose statements about how AI/LLMs/AI search works And what it takes to rank in AI Mode, etc …without any data or evidence to back it up. 🤔

submitted 1 day ago • 3 comments

How do readers feel about reading AI content? Last week I ran a poll on LinkedIn & X to see how respondents felt about reading content that they could just tell was written with AI. Out of 1,572 total responses, 75% claimed that they don't like reading AI content. Only 12% don't mind it. (1/3)

submitted 1 day ago • 1 comment

So if you’re the number 5 link in an AIO sidebar, you’re #1 in GSC. (When AIO ranks at the top) But if you’re #5 in AI Mode, you’re #5 in GSC. Good luck making sense of that data 😂

submitted 1 day ago • 3 comments

Unbelievable. When you type "John Deere" into Google, the link it provides in the Knowledge Panel is literally a non-existent website. Its regular organic link still works. h/t @shawnrubel.bsky.social for flagging

submitted 1 day ago • 1 comment

Just like AI Overviews, looks like AI Mode overlooks hreflang attributes. I've seen multiple examples of English content on non-US ccTLDs appearing in my AI Mode citations (searched from the US). Even when the site uses hreflang correctly. Be sure to add country selector pop-ups to your pages 😅

submitted 1 day ago • 2 comments

One of the worst GSC gaps I've seen is from this financial advice website. Interesting that in addition to clicks dropping, impressions often seem to rise simultaneously. (Multiple mentions in AIO and search =/= more clicks)

submitted 1 day ago • 3 comments

Not even Google is safe from Reddit's shenanigans 😆

submitted 1 day ago • 0 comments

AI Mode is getting better at citing websites (when you ask for it), but it will also randomly say that certain brands/websites are not in the search results. They are.

submitted 1 day ago • 0 comments

This is awesome!

submitted 1 day ago • 1 comment

Because Google AI Mode links to Google Business Profiles and not official websites (unless you ask directly), it often leads to AI Mode selecting the wrong GBP. Like here - "Spot" was recommended as a good pet insurance company, but AI Mode shows the GBP for a weed dispensary.

submitted 1 day ago • 0 comments

For a good time, ask ChatGPT to end the conversation in voice mode 😂

submitted 3 days ago • 0 comments

My bf just Googled “90s B list actors” and got this result… what??? 🤦🏽‍♀️

submitted 3 days ago • 0 comments

“Healthier and more useful?” 🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️ Check it out: www.bbc.com/future/artic...

submitted 4 days ago • 3 comments

I’m not a lawyer but this feels a bit like it should be illegal, to me. arstechnica.com/ai/2025/06/g...

submitted 4 days ago • 2 comments

RIP ClaimReview, that was fun to work on for a fact checking site once (until it ruined our CTR and ate our traffic, obviously)

submitted 5 days ago • 1 comment

Yo #SMX - if you’re here at 4:30 come to “networking” the expo hall, I will be DJing 🎧 #smxadvanced

submitted 5 days ago • 0 comments

The good news: your business is mentioned in AI Mode Bad news: it looks like this

submitted 5 days ago • 1 comment

Personal context is a function of vector embeddings - you’d need to create different users to monitor the different types of results they would see, based on personalization We need to create as many candidate passages to be used as possible - Mike King #smxadvanced

submitted 5 days ago • 0 comments

AI Overviews also uses a query fan-out technique (according to Google’s patent) AIO and AI Mode generate up to 9 synthetic queries to provide a deeper answer to the user’s query - Mike King #smxadvanced

submitted 5 days ago • 0 comments

“If you’re a publisher, I don’t have any good news for you. Because Google is starting to show AI Overviews for news results too. You need to diversify your traffic.” - Mike King #SMXAdvanced

submitted 5 days ago • 0 comments

Patrick Stox from @ahrefs.bsky.social confirms that non-Google Labs AI Mode data is now flowing into GSC 🥳 (Prepare to be entirely underwhelmed!! 😅)

submitted 5 days ago • 0 comments

For ~15 years, @wilreynolds.bsky.social has been my favorite speaker because his message is consistent: - be authentic in your marketing - you can win with SEO but lose with humans - it is not a strategy to copy what everyone else did #SMXAdvanced

submitted 5 days ago • 0 comments

Good vibes in Boston #smx

submitted 6 days ago • 1 comment

So Google had to employ a fancy math problem to solve queries like “does water freeze at 26 degrees” (which it was previously getting wrong) Unfortunately… this fix doesn’t always work either 😅

submitted 7 days ago • 1 comment

Proud mama 😂

submitted 7 days ago • 0 comments

Me: “best pet insurance” Google AI Mode: try “Figo”! The best gelato in Little Italy.

submitted 7 days ago • 0 comments

Considering making a video where I go visit all the (wrong) businesses recommended to me by AI Mode Like the random ATM in the hood of Brooklyn yesterday when I asked about “best insurance companies” ☠️

submitted 7 days ago • 1 comment

I had a party at my place over the weekend. A few friends (not SEOs) started a conversation about how they “hate the new Google” and “wish the AI would go away” and “want to be able to click around Google” on their own. Thought that was very interesting 👀👀

submitted 7 days ago • 1 comment