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sapna.bsky.social
NYT (@nytimes.com) covering TikTok and emerging media. love consumer-y business news. former retail and advertising reporter. pun fan, Tar Heel, CT native, toddler mom - contact me at [email protected] or Signal me directly @Sapna.87
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will be covering the Cannes ad/tech/media confab this year in June... plz DM / email me if there are things i shouldn't miss while there!

one of my fav stories i wrote from this spring — how agencies are trying to train college athletes as the next big group of influencers on TikTok and Instagram: www.nytimes.com/2025/04/27/b...

scoop from my colleague Michael Grynbaum: the exec producer of 60 Minutes said he would resign from the program because he had lost his journalistic independence www.nytimes.com/2025/04/22/b...

loved this wild / unexpected dispatch from a Natal Conference from @emmagoldberg.bsky.social www.nytimes.com/2025/04/17/s...

TikTok & Reddit are filled with people worrying about the new tariffs on Shein and Temu packages set to go into effect on May 2 — and price hikes on April 25. the alarm reflects the deep inroads the apps have made into American shopping habits in recent years: www.nytimes.com/2025/04/16/b...

i don't eat a ton of meat but these paragraphs are making me consider going full vegetarian... www.nytimes.com/2025/04/15/u...

with another TikTok sale-or-ban deadline looming on April 5, the company is running a zillion ads, including one that shares the story of a young woman who found a kidney through the app... www.nytimes.com/2025/03/25/t...

Oracle met with top congressional aides yesterday to talk about how it plans to work with TikTok in coming weeks, as the April 5 deadline for a deal approaches: www.nytimes.com/2025/03/18/t... (scooplet with david mccabe)

I saw this on 40th St a week or so ago and it has lived rent free in my head ever since! For the Bradlees hive… I know you’re out there

Breaking News: An unvaccinated child died of measles in Texas, officials said, the first known death from an outbreak that began in January.

Charging this puppy up to make sure it still works for Flip Phone February. (If you make up a movement, you gotta follow through on it: www.nytimes.com/2024/01/06/t...)

But when he opened his eyes, he saw that he was not out of danger. “I looked up, and I was underneath the 1 train,” he said. www.nytimes.com/2025/01/24/n... a must-read by @katierosman.bsky.social

NEW: Supreme Court upholds TikTok ban-or-sale law set to go into effect on Sunday supremecourt.gov/opinions/24p...

The CEO of TikTok, a firm set to be banned in the US on Sunday because of its Chinese government ownership, plans to attend Trump’s inauguration the next day and has been invited to sit in a position of honor on the dais. Maggie Haberman @sapna.bsky.social www.nytimes.com/2025/01/15/u...

TikTok's CEO was invited to attend Trump's inauguration and sit in a position of honor on the dais: www.nytimes.com/2025/01/15/u... TikTok's inroads with Trump may be the gambit that helps the co (1) avoid complying with a new law forcing its sale to a non-Chinese company (2) avoid a ban on Jan 19

Napster... Kazaa...Limewire...RIP

www.nytimes.com/live/2025/01...

New: Meta employees are furious about a new policy that allows users to call LGBTQ+ people "mentally ill." Some have resigned in protest. Some LGBTQ+ employees have started saying they if they are 'mentally ill' they should get leave of absences from work www.404media.co/its-total-ch...

NEW: I've obtained internal Meta docs revealing an array of sample posts that are now allowed under new hate speech rules. Examples include calling children "trannies," “Jews are flat out greedier than Christians," and “immigrants are grubby, filthy pieces of shit” theintercept.com/2025/01/09/f...

TikTok might face a ban on Jan. 19 (pending a Supreme Court hearing/any divestment talks) — here's how creators and marketers are preparing for an event that would reshape the social media landscape in the US www.nytimes.com/2025/01/09/b...

girl SAME! (completely horrified/entranced by this story about a highly successful rat-killing dog in NYC) www.nytimes.com/2024/12/23/n...

www.nytimes.com/2024/12/23/n...

love this story by @jessicatesta.bsky.social on Kylie Kelce's hit podcast... which i truly wouldn't have known about otherwise but i think i might kind of like?! www.nytimes.com/2024/12/19/b...

NEW: Supreme Court will hear the TikTok case on Jan. 10. for now, the court didn't grant an injunction that would freeze the law. a giant TBD... www.nytimes.com/2024/12/18/u...

Endlessly terrible news cycle around this company. Previously: Can A.I. Be Blamed for a Teen’s Suicide? www.nytimes.com/2024/10/23/t... An AI companion suggested he kill his parents. www.washingtonpost.com/technology/2...

very disturbing read about how smartphones are fueling massively spectated brawls in schools around the country. do kids really need iPhones on them every second of the school day? www.nytimes.com/2024/12/15/t...

This is a great On Point segment about the limits of the surveillance state in the context of the hunt for the UnitedHealthcare shooter: www.wbur.org/onpoint/2024...

"Rachel Handlin is possibly the first person with Down syndrome to receive an M.F.A., and one of just a few to hold a bachelor’s. Her first solo show features her portraits of others like her." a lovely story: www.nytimes.com/2024/12/14/s...

NEW: TikTok asks Supreme Court to temporarily block the sale-or-ban law it's facing down after a similar request was denied by a DC court on Friday. it's asking for a ruling by Jan 6 so it has time to wind down its US operations if needed nytimes.com/2024/12/16/u... (with @adamliptak.bsky.social)

new: DC court denies TikTok's request for a temporary freeze of the sale-or-ban law. this surprised several legal experts i've been in touch with. now it'll try its luck with the Supreme Court, as Jan. 19 looms: www.nytimes.com/2024/12/13/b...

today: the House committee that shaped the TikTok sale-or-ban law warns the CEOs of TikTok, Google and Apple to stop distributing the app by Jan 19 lest a sale occurs selectcommitteeontheccp.house.gov/media/press-... Apple hasn't responded, Google declined, when asked by NYT about compliance this wk