LinkedIn comments are increasingly AI generated slop. Why do people use tools (or pay for them? that generate zero value add comments? What is the end game here? - ThreadSky

gergely.pragmaticengineer.com • 21 days ago

LinkedIn comments are increasingly AI generated slop.

Why do people use tools (or pay for them? that generate zero value add comments? What is the end game here?

Comments

numerius.bsky.social•21 days ago

Making it all the more confusing why companies integrate LLMs into communication tools.

ashwinviswanath.bsky.social•20 days ago

The endgame here is to comment under an influencer like yourself so that they gain more influencers.

davor.se•20 days ago

One word. SEO.

(I guess that's technically three words)

Linkedin's algorithm unfortunately rewards these kinds of posts.

sndrp.bsky.social•21 days ago

Same as SPAM emails and SMS phishing attempts, it's moneyball, and it's the quantity that matters. There's definitely a transaction in there somewhere if you pull on that thread

josesa.bsky.social•21 days ago

Almost the same could be said about spam.
The value is pretty much zero but there is still a small conversion that is enough to keep them motivated.
Or some people just want attention.

jamesfconway.bsky.social•20 days ago

I feel like the more LinkedIn descends into a swamp of toxic grifting and AI generated slop, an opportunity opens up for a new professional network.

I guess the challenge it finding a way to be a sustainable platform and avoid seemingly inevitable enshitification.

badshah.io•20 days ago

Maybe to increase their LinkedIn family 😆
I'm skeptical of anyone adding "Xk+ LinkedIn family" (where X is integer) in their description and commenting on my posts with irrelevant comments (or looks like AI generated).

badshah.io•20 days ago

Also another problem is "LinkedIn Top Voices" badge.

There are few LI questions that doesn't make sense, not sure of other domains but at least cloud security. Trying to add my thoughts after painstaking effort for these Qs, found that some folks get away with AI generated content. Then I gave up.

dfeldman.org•20 days ago

This is such a crucial post, Gergely.

alexdebecker.bsky.social•21 days ago

I got got by an AI-generated inbox outreach the other day. Felt like a right idiot 👎

https://bsky.app/profile/alexdebecker.bsky.social/post/3lh4qgfdmh22u

parpababa.bsky.social•21 days ago

Warming up their accounts, I guess. The algorithm benefits those who constantly engage. On LinkedIn that makes a lot of sense, unfortunately—they get better results on profile searches for consultants and job seekers.

spavel.bsky.social•21 days ago

Once had a colleague tell me he was going to automate posts to "build a brand." I think people genuinely believe that this is making them look like smart, insightful thought leaders.

aparker.io•21 days ago

that’s the only thing I can think of, really. bizarre behavior

aparker.io•21 days ago

big “block party at the Potemkin village” vibes

bernot.dev•21 days ago

If that person is really an AI founder, they're probably dogfooding the race to the bottom.

jameslew.is•21 days ago

I found your post very insightful and learned a lot from it.

marcosflobo.bsky.social•21 days ago

I think the WHY behind is that people are trying to get visibility playing the game of the LinkedIn algorithm.

With more visibility, more followers, and with more followers more chances to reach whatever goal of selling something they have.

I'm not justifying the behavior, I want to make it clear.

themoah.bsky.social•20 days ago

to try to get more followers for your LinkedIn profile, to reach out to more users to your whatever site.
People are obsessed with internet numbers - rank, followers, count and etc since beginning of the Internet.

realneilc.bsky.social•20 days ago

There are fairly straightforward explanations for why random people would do this, but are we sure LinkedIn itself isn't doing this as a strategy to prompt us for more content to use to train Microsoft AI models?

annieofhology.bsky.social•21 days ago

I sorta just tuned out of LinkedIn unless there is some juicy drama in the comments or actual informative posts.

sateesh.bsky.social•21 days ago

That's what you get for using LinkedIn.

mintii.bsky.social•20 days ago

Doesn't LinkedIn prompt users to comment using AI? It could simply be using the buttons available for making comments.
That.. and the dude has 14 AI startups, he's *gotta* use AI. He's like the inventive father in Honey I Shrunk The Kids.

jasenko.bsky.social•21 days ago

Increasingly? I´d been suspecting it ever since that "Bridget Hyacinth" (or whatever the account name was) started showing up in everyone's feeds. Years in the making.

jamesdallen.me•21 days ago

I sometimes think it would be funny if there was a future where humans are long gone and AI chatbots continue to interact with each other with boring corporate jargon for thousands of years

andrew-at-sea.bsky.social•21 days ago

I'm personally more impressed by the GenAI sales pitches as connection requests. Every day last week I got a pitch to let some generic Fractional CTO contribute a C-Suite level voice to Dodgeball and thereby solve all our scaling issues. By the 3rd I was like "Gee why isn't it that simple for us?"

pert.bsky.social•21 days ago

Well, that's what happens if you chase vanity metrics that mean nothing. 100M followers means nothing if these people have no interest in your product - so to speak.

pert.bsky.social•21 days ago

Tho, said that... Grow accounts to have "decent follower count" (whatever that means), then sell it to the highest bidder who are trying to quickly gain pre-populated accounts reach for further spam... probably decent business 🤷‍♂️

brianly.bsky.social•21 days ago

On the surface it seems harder to sell a LinkedIn account. I’d look at related accounts to see if this is designed to game the reputation system by boosting a whole segment of accounts.

caledhwa.bsky.social•20 days ago

LinkedIn is dead.

fmcato.bsky.social•21 days ago

He's probably using his profile to sell some service or product and this is a way to get visits.

apiaster.bsky.social•20 days ago

I've seen the same ... in github at work! It's a horrible waste of time.

apenwarr.ca•20 days ago

Is there really a way to make LinkedIn comments more devoid of content than they were already? If so, this doesn’t seem to be it.

gvrch.bsky.social•20 days ago

I'm triggered by the lack of closing quotes in their post

danielbayley.dev•21 days ago

More “flood the zone with shit“ nihilism.

jerieljan.com•21 days ago

I guess they never really cared about the account in the first place and are only using it as a testing ground for their AI agent setup or whatever.

irsigler.dev•21 days ago

Generating attention they never received from their parents or friends.

lucasmarcomini.com•21 days ago

Grifters

gabro27.bsky.social•21 days ago

The open quotes 💀

svasylenko.bsky.social•20 days ago

My guess is that people spam that shit to abuse LinkedIn ranking algorithms. Similar to what SEO folks do with meaningless texts on webpages.

gergely.pragmaticengineer.com•21 days ago

“How can you tell it’s AI generated?” Obviously its a meaningless comment and this person has hundreds of such comments posted in a short timeframe.

But let me reproduce it, feeding my post to ChatGPT and ask it for a response to “drive engagement.” It generates eerily similar

dane.computer•20 days ago

Using chatgpt enough it becomes painfully obvious who is using it to write replies. Also for anyone whos been on the internet for a while you can just tell it sounds non-human. It’s just sad, like spend a few seconds using your brain to write an actual reply. No ones THAT busy

alexsuzuki.com•20 days ago

The leading quotation mark doesn’t help either…
It boggles my mind why people would use auto-generated replies on socials. I seriously don’t understand it.

brainwipe.bsky.social•21 days ago

I always found the hyper-positivity of LinkedIn meant that it was impossible to use effectively. I remember being part of a disaster of a project that was lauded as an epic win by business owners on LI. The responses were all "yay! Great!" - a form of human slop.

mbr.bsky.social•21 days ago

I'm just waiting for another {response:"ERR ChatGPT 4-o Credits Expired"} 🤣

joshpindjak.biz•20 days ago

it’s a feature, not a bug.

i started reporting people like this but linkedin never removes them. it’s just a numbers game for them now

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