in almost every single feedback meeting with Unity, I've been telling them - they should really loosen the stiff corporate PR filter authenticity is king in the current media environment, and unity is consistently doing the polar opposite, which is only worsening the already low trust people have - ThreadSky

freya.bsky.social • 89 days ago

in almost every single feedback meeting with Unity, I've been telling them - they should really loosen the stiff corporate PR filter

authenticity is king in the current media environment, and unity is consistently doing the polar opposite, which is only worsening the already low trust people have

Comments

geoffnin.bsky.social•89 days ago

It’s kinda wild that their website isn’t “fun” anymore. I guess they think there’s no more growth for them outside of niche enterprise use?

hyperdeath.bsky.social•89 days ago

I don't think that's possible for a publicly traded company in a tight spot like unity is in, they're in a slow decline without any obvious outs aside from being purchased and gutted by some other company. The strict license enforcement and lack of transparency seems by design.

thatrobhuman.com•89 days ago

oh no - what did they do now....

canopenerdude.bsky.social•89 days ago

ah dammit did they do something again

talesrt.bsky.social•89 days ago

But @freya.bsky.social i remember unity people be more active in social media. And as the time goes on they speak less and less

omniowl.bsky.social•88 days ago

I want to use other engines for my projects, but no other engine actually delivers on the things that I need it to do.
So the alternative is to limit my market hurting my bottom-line, come up with an entirely different project which is risky and hard or stop making games altogether right now.

dementedgiraffe.bsky.social•88 days ago

I feel like they closed up after the mustache man debacle

youliesis.bsky.social•89 days ago

And unlike unreal, i see employees from there all the time talking about new features they're working on, what problems they faced and so on. Open is def the way to go, strengthens the sense of community

menekis.bsky.social•88 days ago

Pretty sure I've signed something when I was there that would prevent me from discussing features. Must depend on what level you are at .

ekanaut.bsky.social•89 days ago

They’ve wasted so much trust over the years and almost always get to a good place too late.

alphabean11.bsky.social•89 days ago

I remember when Unreal let go a bunch of people right before Unreal Fest last year, and the approach was Tim Sweeney got up and explained to everyone why they did what they did and was open about it. I think it showcases that authentic element that’s missing from Unity.

freya.bsky.social•89 days ago

every time some kind of *thing* happens, unity's strategy seems to be to stay (publicly) silent until they've worked out the most polished PR safe response possible

ideally, it's well thought out and leaves no room for misinterpretation, but more often than not, it reads inauthentic and corporate

tkg.codes•89 days ago

Unfortunately, it might be out of their hands a bit. There’s a lot of potential trouble they might get themselves into as they are a publicly traded company. It might differ company by company, but I know for a fact there’s big consequences for saying things too early and too casually.

tkg.codes•89 days ago

Financial and legal consequences. Even something as stupid as “yeah, we know we messed up, sorry” could be read as an admission of guilt and then used by shareholders as “withholding of information”.

I’m not a lawyer. And I’d love that too. But there’s other factors at play too.

freya.bsky.social•89 days ago

yeah, but to me it seems clear they're overcompensating in that direction, and the extreme caution they're using right now is arguably worse than individual employees potentially making slightly inaccurate statements on socials

freya.bsky.social•89 days ago

the fact that we're not seeing multiple unity employees on social media/reddit/etc being like "oh huh this seems real bad, I'm looking into it with X rn", also contributes to unity being a faceless corporation, rather than a collection of employees who do good and interesting work

tahvohck.kaeva.xyz•89 days ago

shit a GREAT comparison to that is every time the bsky servers go to shit right now (it's always DNS, unless it's hot shards)

andytouch.bsky.social•89 days ago

Unfortunately, like 90%of the people who did the community-interactions got RIF'd/quit/poached and the 10% remaining probably don't want to say or do something that puts them in the next RIF.

freya.bsky.social•89 days ago

I would guess unity's leadership is terrified of messing up, for, good reason, but the way out of that bind isn't squeaky clean PR filters for all public communication, because the delayed corporate response absolutely tanks trust, and gives people time to construct conspiracy theories

icelordulmo.bsky.social•89 days ago

our communication has been bad? ok hear me out what if we

make it worse

johnkellden.bsky.social•85 days ago

Your insight extends to almost all corporations.

occuros.bsky.social•89 days ago

Don’t think they could mess up anymore than what happened last year.

Pretty sure anything more “human” in communication would certainly do less harm than their now backtracked disaster of last year.

So I don’t get what could possible be afraid of.

icelordulmo.bsky.social•89 days ago

corporate suits' probably spun it as "our communication about the Bad Thing is what was bad, not the bad thing itself" and here we are

because those kind of people avoid being perceived as wrong at all costs

freya.bsky.social•89 days ago

I don't have a whole lot of insight but, what's bizarre to me is that there seems to be so many people at unity who would love to be more transparent and talk about things more, but it really seems like there was some decision at some point that, That's Bad, or something, idk

geertzilla.bsky.social•89 days ago

I've only been following Unity's progress semi-casually, but to me it seems like someone up top took the 'no news is good news' mentality and decided that no direction is good direction.

runevision.bsky.social•89 days ago

I used to work there. Lots of people internally would love to be more transparent but that doesn't work when the issues are decisions by management that the regular employees disagree with. They voice their concerns internally instead.

stardewmantle.bsky.social•89 days ago

I think at this point even silence is not too bad, a good course of action is head down, qol updates and listening to community feedback

slomomonday.bsky.social•89 days ago

Social posts carry no weight with trust gone. Unity threatened to collapse an industry in the name of Unrealised Gains. It was the engine of choice for new devs and studios. Countless yr of training and development time. And the CEO literally told us to go F ourselves and force vibes based billing

sdcinglis.com•89 days ago

Just yesterday I saw Major Nelson doing exactly this on Reddit, responding to a developer that mysteriously got their Unity accounts revoked. Should happen more for sure, but it looks like maybe they're taking it to heart?

sdcinglis.com•89 days ago

Link if you're interested, at time of writing it doesn't look like the issue has been resolved, and it seems Larry got some wires crossed in his responses, but that's one of the downsides to this kind of off the cuff response, it's more common for errors to slip through. Still preferable IMO

jihadrouani.bsky.social•89 days ago

It depends, Apple is the most PR trained company on earth, and it generally works out great because the products are usually hyper polished. Unity devs wouldn't mind PR talk if the product is perfect lol

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