Love everyone thinking the BBC could get sign-off and launch something within a week. - ThreadSky

jim.londoncentric.media • 103 days ago

Love everyone thinking the BBC could get sign-off and launch something within a week.

Does anyone else find it odd that the BBC Radio 4 Today programme, along with its presenters have yet to set up accounts on #BlueSky, despite reporting multiple times in the last few weeks on the recent phenomenon of a mass migration of accounts from Twitter to BlueSky. #r4today

Comments

luxjude352.bsky.social•103 days ago

Yes I realise that would take more coordination especially with hundreds of journalists but my point was they could have done their own once the Xodus started. Robinson’s original Twitter name has now been taken. And without a blue tick system it’s harder to discern who’s the real celebrity.

tomirwin.bsky.social•103 days ago

Yep. I think this also applies to the big consumer brands.

Meetings must be had to discuss approaches, business cases made to multiple senior stakeholders and gatekeepers, resources must be assigned.

Plus of course Bluesky isn't really a big player in numbers (yet), and they can't pay for ads.

nickthetallone.bsky.social•103 days ago

Plus doing this "properly" with domain-based verification is non-trivial in terms of governance.

nickthetallone.bsky.social•103 days ago

One typo in your DNS settings when you add or remove a user could take down your entire domain: website, email, cloud services... it's very risky, especially if you use a script or tool to maintain this and it has a bug in. I feel anxious just thinking about it.

philjackkemp.bsky.social•103 days ago

💀

englishfolkfan.bsky.social•103 days ago

Then how did @bbcnewsnight.bsky.social get on here already? Think that seems to be creating the impression all other BBC socials handles should be able to move here soonest.

nesky999.bsky.social•103 days ago

And what audience they’re hoping to engage with using socials

untitledpng.bsky.social•103 days ago

It would also be a very big story so no doubt they'll want to wargame scenarios before they make the jump

jillchambers.bsky.social•103 days ago

An arts organisation I worked for was invited to be part of a BBC event and their comms dept was in a league of its own when it came to specificity, control and getting clearance before we were allowed to so much as whisper about it in the public domain. Understandable but the muggles are unaware.

kirstenmavric.bsky.social•103 days ago

I imagine they have to be cautious as there isn’t verification set up yet.

thematthewbland.bsky.social•103 days ago

They can use their own domain name as their verification.

mattdeegan.com•103 days ago

They do, but probably need to work out the implementation/processes to create subdomain txt records for c20k employees and programme brands, how people request them, how it's managed etc etc.

owswills.bsky.social•103 days ago

I’m confident that someone in the senior social media d-list is currently liaising with Infosec as to how such a project might be orchestrated, and will then pull together a view-only shared Excel sheet of names, emails, roles and line manager contact details, for distribution to key stakeholders. 😆

gerbelean.bsky.social•103 days ago

I can think of one Today Programme presenter that's been trying really hard to build an Instagram following, which makes sense as the new format is more GMB rather than a serious audio news programme.

skullkidtermina.bsky.social•103 days ago

Same people demanding equivalence with another platform they don't contribute financially to either, and which almost certainly has adverts

michaelnoller.bsky.social•103 days ago

Is the bbc news night account real on bluesky? If so why is thar here and not others?

mzdt.bsky.social•103 days ago

The 'bbc breaking news' one certainly isn't, has been reported multiple times...

netzerochris.bsky.social•103 days ago

As a former BBC employee …

wolfiegary123.bsky.social•103 days ago

Two words Davie and gibbs

danielsohege.bsky.social•103 days ago

Suspect a lot of people really don't realise the hoops you need to jump through for sign off on a lot of formal comms. I come across plenty of people who think it is exactly the same as posting on their personal accounts.

irishmike.bsky.social•103 days ago

Newsnight is on here and Victoria Derbyshire announced it on the show last night. 👍

aka-hige.bsky.social•103 days ago

I think the indirect verification mechanism may put off many established organisations. Seems to be an inherent weakness to decentralised platforms, which Mastodon more or less has same problems of multiple similar entities on different servers and users struggle to tell which one is official.

sophiasgaler.bsky.social•102 days ago

Also the assumption that programmes’ audiences are here. They were barely on Twitter to begin with!

jf.lc•102 days ago

Surely it's as much about reaching new audiences and getting eyeballs on your brand as it is about reaching your existing audience?

IMO a huge amount of LBC's success when they went from being a London brand to a national one can be credited to their strategy on Twitter with visualised clips.

limerenceguy.bsky.social•103 days ago

Compared to @itvnews.bsky.social and @channel4news.bsky.social the BBC is very slow at doing that.

oscillatr.bsky.social•103 days ago

Wild that neither are using their own domains as a verification proxy.

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