New study provides further evidence that when it comes to travel, what people think is less important than their environment https://www.sciencedirect.com/science/article/pii/S1361920924005133 This nicely agrees with the Reverse Causality Hypothesis (https://www.sciencedirect.com/science/article/pii/S0966692318308913?casa_token=NLAKsFhqQMkAAAAA:nLBpfb_akdnUuxkpHFscwr03ymLlf_i6ASddsmyDqGC-wmAKXdHhUT9h35k4FaozsT4de8ah5g) which says attitudes FOLLOW behaviour
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There are Dutch folk in NL who still drive everywhere, there are Dutch folk in the UK who still cycle everywhere, so it's a function of both but with environment the main factor.
https://www.aviewfromthecyclepath.com/2014/06/the-myth-of-tipping-point-and-fragility.html
If anyone ever wants, I've got a great evidence-based talk I can do on this at a drop of a hat
Start them in conjunction with infra improvements & you’ve got a chance. On their own not so much