most people just do not think in percentages. the human brain doesn't instinctively deal with numbers like that. stop asking people to guess the percentage of the public that think or are a certain thing.
Reposted from
Luke Tryl
Firstly progressive activists tend to overestimate how many people share their views, often overestimating by a factor of 2-3 the prevalence of more 'progressive' views. This can lead to campaigners thinking they can take an 'activation' rather than 'persuasion' approach.
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https://doi.org/10.1177/00016993241311523