I would kinda buy that masculinity and patriarchy is just insanely vulnerable to this sort of thing and it took a few decades for it to penetrate from when it became possible for those who could commit the time.
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There’s been a marked 10-15 year social trend where masculinity (and even patriarchy, oddly enough) is increasingly seen not as a man raising a family, but as a man peacocking for other men
I think rise of parasocial relationships with jacked/hypermasculine influencers substantially accelerated this trend just in last decade. It also provided an environment where malign meatheads could make strength training more right-coded (my sense is that this used to be less the case)
I think the elimination of most manual labor jobs in the US also has something to do with it. Now that everyone works at a spreadsheet factory having big arms is 100% a status symbol.
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