More detail: When booksellers get pre-orders, it's a quantitative and qualitative signal that there is like *something here* about a book. The avalanche of new books out there is hard to communicate if you're not in the industry, and pre-orders are one of vanishingly few signals. It is a real thing!
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Casey Plett
The thing about pre-orders: If you pre-order thru an indie bookstore (which generally doesn't cost you up-front!) it is HUGE for the lifeblood of the book, it is a boost to authors, the publisher, and the booksellers who steward this life. It's a little thing but it's meaningful should this inspire!
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