Jaguar traded heritage for hallucination.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
And that’s the point.
Perfect category adherence is perfect invisibility.
When you’re in 12th place, you need to induce hallucination.
Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.
Comments
They’ve turned violation into visibility.
Confusion into conversation.
Not forgetting who they are.
Refusing who they were told to be.
And isn’t that on-code for the market today?
#brand
and appreciate that!
so rare these days