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hoffsuemmer.bsky.social
🗣️ Market behaviorist. Messaging strategist. 📖 Author: Message Market Fit Get filtered in → fltrd.in Fueled by ☕+ ✍️
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There's a special kind of person who has 147 browser tabs open right now. You know who you are. Each tab a possibility, a promise, an intention. Articles that will make you smarter, videos that will teach you something, products that will change your life.

submitted 56 days ago • 1 comment

At any stage of your marketing, you should be studying a behavior pattern that makes you uncomfortable about your current assumptions.

submitted 69 days ago • 0 comments

Positioning is when you have the courage to disappoint the people you're not meant to serve. Most people live in perpetual market confusion, trying to appeal to everyone, afraid to disappoint anyone. But your market's mental filter doesn't work that way.

submitted 89 days ago • 1 comment

Got message market fit?

submitted 101 days ago • 0 comments

The cultural shift happening in markets right now isn't about technology – it's about trust. Markets aren't just buying differently. They're believing differently. Your message needs to align with this new reality. #AI

submitted 107 days ago • 0 comments

Where did Lyft’s fizz go? Early Lyft had personality. Fuzzy pink mustaches. Drivers as friends. First bumps. It stood out because no one expects personality from transportation. medium.com/@jonathanhof... #rideshare #culture #nostalgia

submitted 110 days ago • 0 comments

Jaguar traded heritage for hallucination. And that’s the point. Perfect category adherence is perfect invisibility. When you’re in 12th place, you need to induce hallucination. Every “proper” campaign just reminds the market who owns the territory Jaguar is borrowing.

submitted 115 days ago • 1 comment

2000s: Win with features 2010s: Win with funnels 2020s: Win with filters 2030s: Win with fans (post-AGI era, every person is a business)

submitted 119 days ago • 0 comments

NEW PLATFORM - FIRST POST Blank field. Blue sky. Deep breath. No noise. Just open space.

submitted 125 days ago • 1 comment