I never get over how small these numbers are. Look how easy it is to help out your favorite authors! (And your local bookstores!)
Reposted from Lauren Bajek
When I was a buyer at a large indie, my rule of thumb was:

1 preorder: huh, let me take a closer look at this one
2 preorders: we need to stock this book
3 preorders: we should order enough to face this out
4+ preorders: this should be on front-of-store display

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