OKs (1959-1962): Essentially a Cheerios knock-off, featuring "o" and "k"-shaped pieces. The spokescharacters were Otis, a brawny Scottish man, and then eventually a weirdly jacked Yogi Bear.
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The classic move of food products being marketed as being "tastier!" or "new, improved taste!" within like 1-2 years of launch will never cease to be hilarious. "Hey, everyone! We know that food we tried to sell you last year was pretty awful, but look, here's the GOOD version!"
The one that puzzles me are the candy companies that have bars in "milk chocolate" and "extra creamy milk chocolate." Is there a market out there for people who like chocolate but wish it were drier and more like chalk?
My favourite variant on this is the artificially sweetened versions of Coke and Pepsi, which we're told taste just like the real thing, and then get an improved flavour version, which also tastes just like the real thing, and then, a while later, another version, also new, also identical
I remember the great Domino’s rebrand where they started advertising their new food as “restaurant-quality.” as if it was something other than a restaurant?
It's like when you see a sign on a business you've never been into that says "under new managment," I don't know if you could have a bigger red flag than that.
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“Fewer jagged metal pieces” would satisfy the grammar pedant, but “less jagged” is a fantastic bit of truthiness in advertising.
"You could say it's.... aight."
"..."
(Also, I'm actually legit impressed with the graphic design on that first box, it feels very ahead of its time.)