This week Dell has decided to kill the pretty well-established XPS, Latitude and Inspiron line branding, and rebranded as Dell, Dell Pro and Dell Pro Max. This is not a joke
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Sure, everyone is right that makes sense, but at least spice it up little teency weency tiny bit: D-Book, D-Book Pro, etc. The marketing campaign writes itself: "Dude, she's down for the D... book."
While this certainly less flashy/interesting, I think these name changes are actually very helpful for people who want a machine that "just works" and aren't familiar with Dell's branding legacy. I think this is a smart move overall, even if it's still kinda lame
That honestly makes sense. As someone who has never bought a Dell laptop, XPS, Latitude and Inspiron mean nothing to me and I couldn't tell what their target audiences are (vaguely remember that XPS is for gaming? Or is it their mobile workstations?)
Honestly, XPS, Latitude, and Inspiron were meaningless brands that conveyed zero relevant information without additional research, or context. While boring, and derivative, the new names make it perfectly clear what to expect.
I feel both sides. However, as someone who isn’t into laptops, I don’t know what XPS, Latitude, and Inspiron are and I wouldn’t know exactly where to start when trying to buy a laptop. With this new naming as least I know for sure where the start is and which one is the top of the line.
Your point misses the point. These are decades old established brand names. The only way they could be dumber getting rid of them is if they renamed all their lines after characters on the alphabet.
Inspiron is the cheapest of the group when comparing base models against the other base models at release, so it looks like that will be the Dell line, Latitude (which targets businesses and prosumers) will be Dell Pro, and XPS (for people who want maximum performance) will be Dell Pro Max. It fits.
Not to mention that there were lot of Vostro, Inspiron and Latitude models released in the past few years that were basically identical. Only the XPS brand meant something.
The XPS line has been going downhill recently, and Dell's enterprise sales have been slipping. I'm guessing this is their attempt to revamp their enterprise line as something new (but it's not). We started moving to Lenovo and couldn't be happier.
So literally Apple branding on their line of PC laptops 😂😂.. These companies don’t have a clear identity that isn’t “We are just like apple, with a twist”. Zero imagination
Seems like they want people to be able to tell them apart at a glance. Unless a product has "pro" or "ultra" in the name, I doubt most people can tell them apart performance wise. In that sense, I completely get it. Huge minus points for unoriginality though.
I mean, if you already rebrand why not come up with a unique branding?
Just off the top of my head:
Dell, Dell Silver, Dell Gold
Dell X, Dell Y, Dell Z
Dell Base, Dell Plus, Dell Pro
Dell A, Dell M, Dell X
I got $5 that says some CEO asked ChatGPT what to name their product line, and that’s how we landed here. Otherwise, that must be the most overpaid marketing department around.
Is this an official promo? Why are all the laptops photographed from different angles? Why couldn’t the top range just be “Dell Max”? Why doesn’t the bottom range warrant its own defining name? Did they think literally any part of this through for more than a few seconds?
But geez… there’s still plenty of synonyms to pro and max they could’ve gone with to make it their own. Lazy. But then again… Dell has always been a bit lazy so that tracks. Nevermind.
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make sense?
😆
Some of them are more Maximum than others I guess
That's already way more info than the previous naming scheme, and I think you know that.
XPS high performance.
Latitude lightweight work-oriented.
Inspiron overall consumer-grade.
XPS > Inspiron > Latitude?
XPS > Latitude > Inspiron?
You can't.
They are different kind of design laptops for different purposes.
WITHOUT ADDITIONAL RESEARCH, OR CONTEXT.
You literally just proved my point.
They changed their whole stablished 3 lane product lineup to nothing. How can you fit three different products into whole tiers of nothing?
It will definitely confuse the consumer.
Please let it be ok
Just off the top of my head:
Dell, Dell Silver, Dell Gold
Dell X, Dell Y, Dell Z
Dell Base, Dell Plus, Dell Pro
Dell A, Dell M, Dell X
And so on, and so forth...
And no the average moron has no idea what pro max means
Apple people are not going to buy Dell notebooks. Who are they fooling?
"Ah yes, I have a 'Dell Dell' laptop"