The easiest strategic PR move now would be for NBC News to say, "We made a mistake and we're proud of our journalists for being fearless and honest in calling us out for it," pay McDaniel off and send her packing. If that happens, this goes away much faster than if they try to tough it out. - ThreadSky

markharris.bsky.social • 343 days ago

The easiest strategic PR move now would be for NBC News to say, "We made a mistake and we're proud of our journalists for being fearless and honest in calling us out for it," pay McDaniel off and send her packing. If that happens, this goes away much faster than if they try to tough it out.

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seeyouinnj.bsky.social•343 days ago

My guess is they don’t want to set a precedent of admitting they were wrong, so they’ll have her on once or twice, then less and less until people forget she’s on the payroll, and then just wait out her contract.

yatpundit.com•343 days ago

they had Joe "Deadbeat Dad" on yesterday. They still give their air to #MorningJoke. Press the Meat has been a horrible megaphone for conservatives since Russert. NBC News had no credibility in the first place

chiriqui.bsky.social•343 days ago

Sounds to me like a good strategic stradegy "keep the enemy close" or something like that. Or then there's... maybe something like sense will rub off on her.

iamcurious.bsky.social•343 days ago

So is this going to be Megyn Kelly's stint at NBC, or Rush Limbaugh's stint at ESPN?

dgasser.bsky.social•343 days ago

The best heuristic I’ve found for predicting the behavior of a big media company is asking “what would Jack Donaghy do?”

bunnydad23.bsky.social•343 days ago

My only thought on the hire was
Trump did her wrong
Now she'll want to spill the beans
Let's be the first to get those beans
Still an awful, terrible choice by management

ohiohawkeye.bsky.social•343 days ago

Since when have execs of media organizations ever admitted they made a stupid hire, like, ever? I swear I can hear the heels digging in, though I’d be happy to be wrong.

mlamb.bsky.social•343 days ago

Cesar Conde wants a move to the right because the disaster at CNN wasn’t a lesson learned.

downpuppy.bsky.social•343 days ago

They'll still have to explain why for the last 6 years when they knew she was lying they just repeated her lies.

I kid! I kid! Of course they won't.

ohbluevote.bsky.social•343 days ago

They love the publicity. Everyone’s talking about NBC news right now.

3fecta.bsky.social•343 days ago

But there also is the strategy of digging in their heels, coming out with a mealy mouthed statement that infuriates everyone and then eventually cut bait when they run out of any other options?

neverfresh.bsky.social•343 days ago

Ah - the Bud Light strategy

skuli.bsky.social•343 days ago

This is how NBC News has handled things like this, before. Dig in their heels; speak to need for numerous voices; and, quietly end the contract at the first opportunity.

birchly.bsky.social•343 days ago

So what you’re saying is, they will not do that

hazbindemon.bsky.social•343 days ago

Yeah i assume so.

enbuenora.bsky.social•343 days ago

or only invite her on for live in studio 3 AM appearances

benny6toes.bsky.social•343 days ago

Still more visibility than she deserves

bevball.bsky.social•343 days ago

check out Rachel now

itsmrfungible.bsky.social•343 days ago

Probably more like “omg that chuck todd clip went viral. Best decision ever”

bigfatbartolocolon.bsky.social•343 days ago

that seems smart, but what if you were the kind of idiot who thought hiring her was a good idea in the first place???

swiffy.bsky.social•343 days ago

But management hired her for some reason that is still operative. We'll see

nyjanelane.bsky.social•343 days ago

This is the solution to so, so, so many mistakes. And yet

theprestige.bsky.social•343 days ago

Narrator: But NBC wasn't interested in "easy," or "smart," or "integrity," or "ethics," .... NBC was interested in its decades-long, Quixotic plan of turning right-wingers into viewers.

lurkymclurk.bsky.social•343 days ago

They will absolutely find the worst path that costs them the most

thulcandrian.bsky.social•343 days ago

Rush Limbaugh never would have been fired in this media environment (his bigoted garbage never belonged) but I’m doubting these current NBC executives will exercise the moral clarity those ESPN execs did 20 years ago. (ESPN sadly also allowed him to save face by resigning)

pppatticake.bsky.social•343 days ago

Yup which is why that definitely won’t hsppen

epopp.bsky.social•343 days ago

This makes so much sense!

mike.puterbaugh.net•343 days ago

The conservative media hollers of "they're silencing our voices" will be deafening.

So what. Ignore them. They're not acting in good faith and were going to criticize NBC regardless. Do the right thing and move on and they'll tucker themselves out after a little bit.

timmullaney.bsky.social•343 days ago

It’s not as if McDaniel is a hill worth dying on.

grahamshevlin.bsky.social•343 days ago

One thing i learned a long time ago is that organizations are incapable of publicly admitting to error. They ignore PR input and double down.

timmik49.bsky.social•343 days ago

You’d think Megan Kelly would have taught them something

immick.bsky.social•343 days ago

She is a liar and Trumper (I guess that goes without saying)

immick.bsky.social•343 days ago

I say let every credible commentator interview her and call her out until she breaks and quits.

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