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alexeimoltchan.bsky.social
🎢 in a love-hate relationship with Adtech & programmatic ads. 📲 driving product innovation at Verve for brands & agencies (emerging channels). 👬 a dad of 2 boys. 🏬 ex-Founder (I had my own retail shop). https://www.linkedin.com/in/alexei-moltchan
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Posts 11 Comments 39

Oh wow, didn’t realize that despite the amount of players and all the fragmentation there’s still a 40% of the market available.

submitted 105 days ago • 0 comments

If most people had critical thinking, advertising wouldn’t work.

submitted 108 days ago • 0 comments

An interesting poll from Paul Gubbins on Linkedin. At first I imagined that OTT should stay, given it's used also outside of CTV. I was rightfully pointed out to the fact that OTT = Streaming, which indeed makes "OTT" as a term quite obsolete. What do you think? #adtech #ctv #ott #streaming

submitted 114 days ago • 1 comment

The biggest reason people continue using Chrome is all these tabs they will never read, but can’t close because of FOMO. #adtech #google

submitted 118 days ago • 0 comments

Lots of new people daily in advertising, media and AdTech. Want an advertising feed? Click this link and Pin it. bsky.app/profile/did:...

submitted 119 days ago • 2 comments

Perplexity + Ads + Stripe = superb shippable search experience. It’s a next-gen performance marketing engine, combining search & affiliate marketing (capture intent + push to purchase)

submitted 120 days ago • 0 comments

Importantly TradeDesk is not looking to make any money with the OS itself, but will rather benefit from a more transparent ecosystem. I’m wondering, whether TTD is not going to have any benefits, as in first look or guaranteed inventory?

submitted 120 days ago • 1 comment

I know why Bluesky is skyrocketing, and is becoming increasingly popular specifically amongst adtech folks. It's because it comes with built-in Curation!

submitted 120 days ago • 0 comments

With TradeDesk CTV OS the market is getting pretty saturated. Apart from OEMs there's also Titan OS trying to get their place under the sun. Will there be enough space for all the OSs? It's not unlikely Apple will decide sooner or later to enter the CTV market too (gizmodo.com/apple-is-rep...)

submitted 120 days ago • 0 comments

Calling CMO’s, VPs of Marketing and comms teams! If you want to be added please comment below go.bsky.app/KCx3iN2

submitted 121 days ago • 16 comments

If Google is ultimately forced to sell Chrome, who will be the buyer and how will it be operated? Will the black box open up to some extent? #adtech #doj #google

submitted 121 days ago • 2 comments