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bendell.dev
Founder heysummit.com. Previously missinglettr.com (acquired). Dev-biased technical founder now intentionally shifting focus to marketing & growth. Sharing lessons, experiments, and the journey to becoming a growth-first, dev-second founder.
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Posts 8 Comments 42

After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts? #MarketingInPublic #SaaS

submitted 94 days ago • 2 comments

Today’s read 📚 Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge. Turns out, positioning matters in books too. Funny that. 😉 #B2BSaaS #Positioning #MarketingInPublic

submitted 94 days ago • 0 comments

Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits. Just drafted a new section focusing on 5 core benefits to help tell the story visually. #MarketingInPublic

submitted 95 days ago • 0 comments

Revamping the HeySummit landing page to reflect fresh positioning and messaging. Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image). Feels like I'm on the right track. Thoughts? #MarketingInPublic

submitted 96 days ago • 1 comment

A somewhat annoying day today - started re-working the HeySummit landing page with the improved copy / positioning I’ve been working on. But in doing this, it created a bunch of new dev work. Not a load but enough that it slowed momentum down a little. #MarketingInPublic

submitted 101 days ago • 0 comments

It's time y'all go.bsky.app/EWR2hu1 raise your hand in the comments to be added

submitted 101 days ago • 43 comments

Revitalizing HeySummit’s marketing starts with a solid elevator pitch. Inspired by Allan Dib’s “1-Page Marketing Plan,” I’m trying: “You know how [problem]? Well, we [solution]. In fact, [proof].” Simple, clear, and effective. Let’s see how this evolves. #MarketingInPublic #ElevatorPitch

submitted 103 days ago • 4 comments

Here's how I'm going to approach defining our target audience: 1️⃣ List paying customers (ignore low-value ones) 2️⃣ Scrape their sites for homepage title, description & content 3️⃣ Use AI to categorise industries/markets 4️⃣ Output to CSV and analyse to spot patterns #MarketingInPublic Thoughts?

submitted 104 days ago • 2 comments