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biggamesmachine.bsky.social
We stand for Games Marketing. Made better. PR and marketing agency specialising in strategic communications and consultancy for the global games industry.
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Thrilled to see our YouTube survey featured in the GameDev Reports newsletter! Big thanks to Dmitriy Byshonkov for the glorious write-up. Want more insights like the bar chart below? Check out the full report on our website: buff.ly/sPhIT3Z

The countdown to #GDC2025 is officially on! 🇺🇸 @cranleyboy.bsky.social and @dofuss.bsky.social are gearing up for their stateside adventure from March 17-21. Find them at the Department for Business and Trade space, or book a meeting with James or Alex on @meettomatch.bsky.social for a chinwag 😁

We always like to think our content is worth consuming, so it's great to see Naavik agrees! Cheers for including our 'How Gamers Use YouTube in 2025' survey in the Naavik Digest: bit.ly/4by3UcP

We asked 1000 gamers how they spend time on YouTube - here’s what they told us ⬇️

As part of International Women’s Day, MCV/DEVELOP invited our Social Media Manager, @tamsinhough.bsky.social, to share her insights and experiences from working in the games industry ♀️ Read what Tamsin had to say about female representation in games and her journey in the industry 👉 bit.ly/4hh3hWx

O @gabasart.bsky.social (sempre ele, o cara é um feed RSS de conhecimento) compartilhou essa joia aqui: Um report super interessante do @biggamesmachine.bsky.social (inglês) sobre discoverability de jogos em 2024 - gratuito, faz abrir os olhos e dá ideias 🔗👉 biggamesmachine.com/discoverability2024

Want to eliminate the guesswork in your B2B PR measurement? You’ve come to the right place. Our comprehensive guide demystifies PR evaluation, providing you with the tools and knowledge to demonstrate your campaigns’ impact. Get your hands on The BGM Guide to B2B PR Measurement 👉 bit.ly/41ujp26

Need a TLDR of our latest report? Mobidictum has you covered👏 Check out the tip-top coverage that our survey, ‘How gamers use YouTube in 2025’, landed 👉 bit.ly/3EUBXj9

Batter up! Alex is a judge at The Very Big Indie Pitch at Pocket Gamer Connects San Francisco 🇺🇸 Our Head of Consumer is back for more quick-fire indie developer pitches on March 17. Got a game to showcase? Sign up now and join the action 👉 https://buff.ly/4gY3ePe

How are gamers using YouTube in 2025? Our BRAND NEW report has the answers…

Prepare for Shovel Knight’s live concert series with SOHO Live by checking out the interview we secured for @yachtclubgames.bsky.social artist, Nick Wozniak 🛡️ Head over to @pcgamer.com to hear Nick’s thoughts on the indie game’s legacy and the state of games today ➡️ bit.ly/4hFkZE1

#GDC, we’re coming for you! 🇺🇸 Our Director and Co-Founder, @cranleyboy.bsky.social, and Head of Consumer, @dofuss.bsky.social, can’t wait to head stateside for #GDCSF. Catch us from March 17-21 at the UK Trade Delegation space. Lock in some time with us on @meettomatch.bsky.social 🤝

Love is in the air, and nothing makes our hearts race quite like a video game marketing campaign 😍 With Valentine’s Day just around the corner, we’ve updated our blog with 11 Video Game Marketing Campaigns We Love. Take a moment to indulge in the campaigns that won our hearts 👉 bit.ly/4b1HgJx

Looking for a cosy game with a sci-fi twist? @zenland.bsky.social has you covered 🤖🏖️ Ekoh Beach is coming to Steam on 4 April, but you can now get your hands on the demo. Prepare for your new job as Town Planner by checking out the coverage we landed in @gamerant.bsky.social ➡️ bit.ly/3EMBqj2

Elroy and the Aliens points (and clicks) to its Steam Next Fest demo 🛸 Get ready to head back to the golden age of the classic adventure with this 90s-inspired mystery sci-fi game from indie studio Motiviti. Find out more with the coverage we secured in @bleedingcool.com 👉 bit.ly/3CuzLy9

We like to think we’re a little bit special. Why, you ask? The video game industry is packed with top-tier consumer marketing agencies, but most don’t touch the B2B side of games PR and marketing. Meanwhile, the tech industry has incredible B2B specialists who don’t live and breathe video games.

Step into the never-ending future of Stardew Valley with the interview we secured in NME 🌟 🧑‍🌾 Eric Barone (ConcernedApe) spills the beans on his 41 million unit-selling masterpiece ahead of the Stardew Valley: Symphony Of Seasons tour. Check out the full article 👉 https://buff.ly/40CLMJE

The most marvellous day of the year has arrived… it’s International LEGO Day! As is tradition, we’ve gathered some of our team’s finest creations for your enjoyment. From an Animal Crossing village to Bowser playing an NES, there’s lots of brick-built brilliance to behold.

Steam Next Fest is a stellar opportunity for PC games, but it’s only as good as your marketing strategy❗ That's why we've put together 11 marketing strategies to help your game stand out. Sharing ungated games industry goodness? That’s just what we do. Get festival ready 👉 bit.ly/40M5ofU

Well, Pocket Gamer Connects London was a delight 🇬🇧 A huge thanks to everyone who stopped by to chat with our team! From catching up with old industry pals to meeting new faces, we loved every chinwag. Looking forward to seeing you all at the next one. Now for the (not so) long commute home 👋

From Super Mario Bros. to Wii Sports, Nintendo has a knack for delivering iconic console launch titles 🍄 As a team of super fans, we can’t help but wonder what’s in store for gamers with the imminent Switch 2 announcement 👀 What are you hoping to see with the Switch 2? Answers on a postcard 👇

You wouldn’t leave home without a destination, so why do so many companies spend on marketing and PR without first getting the right strategy in place? Whether your aim is to increase brand awareness, drive website traffic, generate leads or boost sales, our team can help 👉 bit.ly/40yEuYw

Duet Night Abyss is ready to enlist new recruits for its upcoming closed-beta test on PC and mobile ✨ Check out Hero Games’ highly anticipated 3D combat and fantasy adventure RPG with the coverage we secured in @ign.com 👉 bit.ly/3DPd3RF

Our Head of Consumer, @dofuss.bsky.social , is stepping up to the plate as a judge at The Very Big Indie Pitch! ⚾ 📅 When? 20 January at 9am 📍 Where? #PGC London 🎟 The best bit? Your ticket is included with entry to PGC All the nitty-gritty details are right here 👉 buff.ly/4fHapuk

Any #games #press/#media interested in being added to our media list for Love and Deepspace news, just drop me a comment below. I'll DM you! 😍

Love and Deepspace from Infold Games has romanced its way onto @gamingonphone.bsky.social’s favourite mobile games of 2024 list 🏆 With the release of its latest event, Nightly Rendezvous, the otome game is getting even steamier. 🖤 Discover why our client’s game is stealing hearts: bit.ly/4fLW7st

Who’s off to Pocket Gamer Connects London? Yup, you guessed it, we are! 🇬🇧 Fancy a chinwag with @cranleyboy.bsky.social , @j-ozzy.bsky.social or @dofuss.bsky.social ? Drop them a line on @meettomatch.bsky.social or head over to our website to schedule a meeting 👉 bit.ly/big-games-ma...

Happy New Year, folks! 2025 is already shaping up to be a bumper year, with the team heading out in force to events worldwide. We’re talking key shows like GDC, Nordic Game, China Joy, Develop, and Gamescom. Feel like getting organised? Let's chat: https://bit.ly/big-games-machine-get-in-touch

Looking for your games industry fix over the Christmas break? Satisfy your curiosity with our survey: How Gamers Discover What to Play in 2024 🕹️ Go on, indulge your nerdy side 👉 https://buff.ly/41DHaoR

We’re officially closing up shop for the holidays, ta-ra 👋 Thanks to all our cracking clients and corking crew for another exceptional year. We eat, sleep and breathe games, so working with you all to create brilliant games PR and marketing is a genuine pleasure. See you on 2 January 2025!

2024 is nearly in the rearview mirror, and what a year it’s been! We’ve jetted across the globe, attending events like GDC in San Francisco, ChinaJoy in Shanghai, Pocket Gamer Connects in London, and Gamescom in Cologne.

At BGM, 5 years of flexing your games PR prowess pays off in the form of a sabbatical, and our Head of Consumer, @dofuss.bsky.social , has just cashed his in! From Japan to Thailand, Alex has been on quite an adventure ✈️🌏 Learn more about life at Big Games Machine here 👉 https://buff.ly/3ZJITX4

We’re feeling frightfully festive after our Christmas extravaganza to Europe’s most haunted city - York!👻 We had a blast exploring the Christmas markets, befriending the residents of the cat café, and soaking in the sights at York Minster. Rumour has it some of the team even spotted a ghost or two👀

Shh.. we have secrets to tell 👀 We’ve gathered 4 tips to help you create a killer games funding announcement. And we’re giving them away for free! God, we’re good. Unlock the secrets here: bit.ly/3ZJCw7n

Don't get left out in the cold this winter - subscribe to The BGM Daily Download! ❄️ Our Senior Account Manager, Jack, is here to tell you how our newsletter can keep you up to date with the hottest news from the global games industry. Sign up: https://bit.ly/big-games-machine-the-daily-download

Our fearless Co-Founder, James, sat down with Dr Helen Johnson from UKIE to chat all things B2B marketing and PR in the good ol’ games industry. And guess what? We’ve got it all on film, just for you! Grab a cuppa and enjoy their 10-minute Need to Know chat 👉 www.youtube.com/watch?v=yY7N...

The games industry media landscape is shifting, with M&A mentions up by 46% and AI coverage down by 5% 👀 Stay up to speed with November’s Games Industry Media Trends analysis, complete with our fancy interactive chart: bit.ly/45Z8Kgh