Same. I may not completely stop my spending on these mega brands, but I can significantly cut back. And every dollar I don't give to Google, Amazon, etc is a dollar I can spend in my local community instead.

Outside of especially toxic brands like X, I don't think we need to worry about 100% divesting ourselves. If enough people are willing to make at least some sacrifices, collectively it will make an impact.

For shame, Oregon! Come on back to Detroit and we'll even light the dumpster on fire to help keep you warm!