douglauretano.com
Ads, data, sports...with some food sprinkled in.
City boy turned suburban dad, busy building CivicScience Advertising.
80 posts
403 followers
78 following
Active Commenter
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As every Chicagoan does! I know what I'm doing 😉
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THIS is mid-40s: had one beer with an early dinner, so at first couldn't fall asleep, when I finally did, I kept waking up every hour and then eventually couldn't fall back asleep at the crack of dawn the next day. My Garmin watch told me I had zero restorative sleep and to take it easy all day.
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Salmon Avocado Toast
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Don't thank me...thank God (@adtechgod.com) 😉
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Did you actually predict Chat GPT would have ads just before they announced it?
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Looking fwd to "a best friend hug" at CES
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BlueSky: the social network where your username is what your mother called you when you were in trouble. 😂
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Is Blue Sky more formal and Douglas Charles didn't get the memo?
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Hey Ben! Chris on here yet?
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My issue is less w ID bridging in general - if u want to probabilistically match IDs that's fine - but it requires disclosure to all those involved. SSPs declaring it to DSPs & DSPs giving choice to buyers. Far too often, this isn't the case (undermining the entire concept of programmatic)
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a.co/d/fTnjc2l Shoppable Replies on BlueSky, powered by Doug
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Me from 25 years ago would really appreciate a chili cheese big bite nightcap...me from now actually had a hard time writing that
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Be content finishing the first one. Great movie...the first one.
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Have you already bought tix?
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Saw Gladiator II...maybe we should have seen Wicked (with appropriately timed enhancement! 😉)
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I liked your first reply better 😂
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Same Facebook Mt Kisco Bagel post with baby naming came up for me, too. And my kids are older and I have not mentioned anything about babies anywhere near my phone's mic
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Maybe u r right, but that seems to be an optimistic, content-creator centric take. I'd bet on these platforms, some with near infinite resources, on investing to make AI summaries better.
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Well Chrome is unlikely to get sold until after years of appeals, but happy to revisit. Does BlueSky have bookmarks yet?
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And now u can get an AI summary from ChatGPT, Gemini, Perplexity (that will only get better). Not trying to be a contrarian, but I have seen adtech folks make faulty assumptions about reg walls for as long as they have been around.
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Less friction, sure, but that doesn't mean more motivation. Even if removing friction can double the rate at which users login for content, it's still likely <20%
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Gated content to drive reg for web publishers has failed to scale for two decades. Why would this change now?
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Content site level login has proven to be unscalable - a fringe product that hardly ever eclipses 10% site MAU adoption. I was considering whether browser level login would be scalable for TTD, but I don't see a value prop TTD can offer without consumer facing tools like email, cal, docs, etc
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Still have strong doubts about Ventura's adoption - by apps, hardware & consumers. And the more I've thought about it, why would a consumer login to a TTD Chrome via OpenPass? Without needing sign-in for tools like Drive/Docs/Sheets? To be better personalized ads??? 🤨
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Wife & daughter are away at a lax tourney, so movies with my son is on the weekend docket...as for Wicked...
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Whitelabeling may be the only way to launch with the necessary apps. Between scale and competitive concerns of the major apps, I don't see how they have a compelling product for the consumer otherwise.
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My name is Doug Lauretano. I have never been asked if I am ATG. I assume it's because ATG seems kind, optimistic and bright...and there's no chance that such a polar opposite could be me...😉
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Will it have a Prime Video and YouTube app? 🤔
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We gotta get both Tonys on here. Marlow & Katsur. The Tonys...are inevitable #IYKYK
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Start here. Tbh, I cherry picked 😬 go.bsky.app/G95Fifx
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There are some folks here.
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Did they acquire some small CTV OS company? With some great ideas, years of focus and a bunch of institutional knowledge. No? Then I wouldn't hold my breath. Even if they build a whiz-bang product, I find it hard to believe Prime would play nice...which, at least in my house, matters
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And it will be hard to build scale by picking off the smallest players 🤔...quite likely that I just don't understand the space enough, but, for their sake, hopefully TTD hired someone that does to build this venture
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My point was that it is telling they do not yet have partners to announce - not that they never would.