nickswan.bsky.social
Bootstrapping seotesting.com
Lucky enough to live in Bude, Cornwall
53 posts
2,239 followers
225 following
Regular Contributor
Active Commenter
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And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.
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Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.
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We love Tenby and Saundersfoot!
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SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.
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With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.
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Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)
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My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
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Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best
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As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.
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We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).
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7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.
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6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing
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5. Search Console performance data for the page for the last 90 days is graphed within the extension.
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4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.
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[SEOTesting customers only]
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
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2. View heading structure of the web page and navigate to the section by clicking on it in the extension
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And each share is a communication opportunity. This is the results from this piece of SEO work, this is what we’ve learned, this is what we suggest next, what are your takeaways? Etc etc
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Drip feeding this good news reassures them that your team is paying the necessary attention to them that they feel they deserve - basically working on their stuff! 🙂
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This is where SEOTesting and time-based testing comes into its own. As you are working on improving pages, running and finishing SEO tests, share the good news and test results with clients (magic links make this super easy - they don’t even need to log into SEOTesting)
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The fix - better communication. But for better communication, you need to have a reason to be communicating.
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The mistake here is assuming everyone cares as much about SEO as you do. That every page or slide of your report will get read and understood.
They don’t. At best they open the report and skim the top-line numbers. All the good news on pages 3+ they didn’t even get to.
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Awesome, thanks :)
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Robertson! 🤣 hoping we sign Robinson 😊
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Joe Gomez can do a good job there. Robinson been a liability this season. Maybe last season?
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Have you tried reflect.app ?
I’m using it to log my done list during the day. I’m then hoping to use the AI chat functionality to ask what/how I can automate or delegate tasks and save time
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Sorry it's a week late!
We've got a couple of others you might find useful too :)
seotesting.com/xml-sitemap-...
seotesting.com/xml-sitemap-...
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No, but feel I need to get out of Bude a bit more often!
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Bit blimmin' cold today!
Do you go to any tech networking events in Cornwall?
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Yay! 😊
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Add me plz 😊
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Also, an XML sitemap generator if you have a bunch of URLs you quickly want to generate a sitemap for:
seotesting.com/xml-sitemap-...