nikolas-chap.bsky.social
SaaS Founder & Bootstrapper
Building @SocialKit in Public
(https://www.getsocialkit.com/)
86 posts
861 followers
318 following
Regular Contributor
Active Commenter
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great question...so basically we can just pick 14-days for the initial implementation and then look at user data once we're live with enough users to see a clear pattern?
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for sure!
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yes it is
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Assuming you did that.
What would be step 2?
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Here's the SaaS I need to grow:
www.getsocialkit.com
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maybe I'm a real pro at sucking at cold outbound?
(Which for sure is true)
But in all honesty:
We were doing it for ReactSquad.io and there are thousands of dev shops that are spamming everyone, so we likely immediately got mentally put into that bucket....
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Here’s my life now:
Jamming with a content team that provides value to everyone seeing our content.
AND getting enough returns to double down on building a media flywheel.
To butcher the words of Jason Cohen
'There are a ton of ways to build a business. So pick the one you like the most.'
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3. Focus on deep content that provides value to the people you're trying to sell.
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1. You don’t need to be an Adam Robinson with his 111k followers to make 💰
➡️ It's about reaching the right people, not aiming for fame.
2. Get help from a marketer:
➡️ Founders are always overloaded and short on time, so he has a weekly 30-minute call, which the marketer uses to draft content.
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The funny thing is that planning comes naturally to me.
It’s like play—intellectually stimulating and a little addictive.
So, here’s the deal I’ve made with myself: planning is now a weekend-only hobby.
This year, I'm focusing on becoming a better SaaS marketer and creating content.
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• Coordinate the pricing strategy.
• Gather all knowledge and insights from the different departments
• And arrive at a decision the whole company aligns with.. 💪
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📣Marketing:
Creating buyer personas and responsible for product positioning, messaging, and benefits.
🤓 Management:
The startup's CEO should be the one to…
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Simple - have a pricing committee with each department head.
Here are the insights each leader should bring to the table:
💸 Sales:
Bring objectives and FAQs from the frontline.
💻 Product:
Customer's needs and what they want to get out of your product.
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5. Acknowledge that Pricing is at the heart of your SaaS Startup
Pricing touches every part of your company, as product, marketing, and sales all have to be aligned with the eventual positioning, packaging, and pricing strategy.
But how can you stick to this alignment?
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✅ Segment discounts: Only target those needing an extra push to close.
✅ Limit in scope and time: Add a sense of urgency to make customers feel the need to buy NOW.
✅ Vary your offers: If your offers are predictable, customers will wait for the next discount to go live.
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4. Discounting: How to use discounts as a SaaS company
Default answer: Don't Discount! ❌
If you decide to use a discounting strategy, follow these rules:
✅ Be discrete: Don't tell everyone. Those paying the full price may feel undervalued.
...
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3. The Overlooked Pricing Metric: Revenue per Customer
📈Have 1 initiative per quarter to get APRU up.
This doesn't mean you need to increase prices each time, but tackle one opportunity like localization, packaging, or fine-tuning your value metric to grow your APRU.
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2. Raise prices every year
Typically companies only increase their prices once every 3 years, even though they build out more features and consistently provide additional value.
As long as your NPS >20, you can feel comfortable increasing your prices yearly. 🥳
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1. Value Metric: Choosing the right value metric is half the battle
Why use a value metric? 🤔
✅ Churn tends to be 20-25% lower
✅ Expansion Revenue is typically 2x higher
Once you have figured out your value metric, fair expansion revenue is built into the system.
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sure thing!
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@janhesters.bsky.social needs to get one there👀
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I'm personally reaching out to ask if they are open for a research call because right now, all I care about is better understanding our ICP and getting to PMF as fast as possible.
When they themselves say 'I want to get on the beta list' I add them to it.
Don't care about "scalable marketing" yet.
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of makers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of bootstrappers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of makers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of marketers & makers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of founders sharing in the open!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of bootstrappers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of bootstrappers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of awesome AI-makers!
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Buidling SocialKit, an AI Co-Pilot for Founder-led marketing in public on BlueSky.
If there's an open seat I'd be pumped to be on that list of awesome indiehackers!
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let me drop you the website which should (hopefully 😄) explain it:
www.getsocialkit.com