Publicly, Elon Musk wants people to think Twitter/X is thriving. But in an email to staff, he admitted “user growth is stagnant, revenue is unimpressive, and we’re barely breaking even.” - ThreadSky

parismarx.com • 32 days ago

Publicly, Elon Musk wants people to think Twitter/X is thriving.

But in an email to staff, he admitted “user growth is stagnant, revenue is unimpressive, and we’re barely breaking even.”

Comments

colinmatt.bsky.social•32 days ago

Good.

urlcannonbear.bsky.social•31 days ago

He's certainly more than breaking even with 400 billion, however..

awryen-nyx.etheirys.social•31 days ago

airwindows.com•31 days ago

In techbro speak, that is 'dead'. They are expected to be growing fast enough to justify 10x returns and any wavering in that is worrisome. To openly say 'stagnant' is like if a normal person were to say 'bankrupt'.

malort.bsky.social•31 days ago

Yeah, I would take it to mean, “I’m personally subsidizing the existence of this with my own money and even though I’m rich af, not sure I want to keep throwing money into this pit. I think it’s cool to antagonize people with this, but as with all things I eventually get bored.”

airwindows.com•31 days ago

That's fair. However, that sort of techbro doesn't get 'bored': k-holes aren't about being boring. I'll suggest that the intended outcome was for Twitter to become super mega popular with its numbers and revenue exploding. It would be easy to telegraph compliance by doing that, and yet it's stagnant

edwardtoronto.bsky.social•31 days ago

Ain't that sweet

martynrussell.bsky.social•31 days ago

Zero fucks given for the fascist shithouse. The speed at which he dragged twitter out of the gutter and in to the sewer is something even the likes of fellow trump enablers like Murdoch would be proud of.

jtmunk.bsky.social•32 days ago

Wonderful 😊

stevepittelli.bsky.social•31 days ago

No way he’s breaking even.

beyoncesfavorite.bsky.social•31 days ago

It’s a incel block party over there. What did he expect?

xkaly.bsky.social•31 days ago

That's why they're returning erased post on the platform, to give the impression the place is not getting emptied.

bmcraec.bsky.social•32 days ago

Ah, melon, reaping what you’ve sown.

lulumello.bsky.social•32 days ago

📌

botticellibelle.bsky.social•31 days ago

It's absolutely shocking what happens when you chase everyone away except for the most loathsome people on earth.

/s.

tallentire.bsky.social•32 days ago

Is he still trying to pretend he's running it as a for profit business rather than to promote his other interests?
Or the election auxcesudll bought is he moving on? - seems premature.

tallentire.bsky.social•31 days ago

That weird new word... I guess I meant already? Autocorrect gave up on me.

lostscot.bsky.social•31 days ago

greasebunny.bsky.social•31 days ago

What, and I mean this earnestly, the FUCK did he expect?

lizardbethart.bsky.social•31 days ago

If he's telling his staff he's barely breaking even, than it's even worse than that

irlhotperson.bsky.social•32 days ago

I’m surprised they are breaking even

ninjakitty.bsky.social•31 days ago

He’s more than likely lying about that

spaceprez.bsky.social•31 days ago

They're not

jtdc.bsky.social•31 days ago

He's a serial liar, so he's losing money hand over fist.

crinolinedream.bsky.social•31 days ago

chrisiousity.bsky.social•32 days ago

I'm surprised its doing that well.

digitalwatches.bsky.social•31 days ago

Classic "humble lie". They are likely not breaking even, but by pretending to "admit" that sheepishly he hopes to position it as trustworthy via perceived vulnerability, likely targeting people making financial decisions

wkwied.bsky.social•31 days ago

Random thought, if your business isn't profitable, you either eat the costs or you close up shop.

Don't depend on a gwuvermwent hwand owt!!

You bought twitter and rebranded it to a sans-service nazi swastika X then crashed it into the ground. It's your fault, leon

thelaz.bsky.social•31 days ago

as long as he has his SpaceX money and guaranteed contracts he can keep it up as long as he likes because at least it helps win elections for him

goobypls89.bsky.social•31 days ago

My mom asked why Musk was so much wanting Trump to win, and I told her that outside of the obvious ego stroking, it's money. Having a government contract or subsidy for Tesla or Space X would more than make up for any loss that X is giving him.

foxyrubyoconner.bsky.social•31 days ago

Twitter, even before Elon, wasn't profitable. Was it?

mx-peacekeeper.bsky.social•31 days ago

It was finally able to get into the black the year or two before Lonnie bought the platform.

lellobird.bsky.social•31 days ago

🫢

saltypretzels.bsky.social•32 days ago

fred-internet.bsky.social•31 days ago

https://www.wsj.com/finance/banking/wall-street-banks-prepare-to-sell-billions-of-dollars-of-x-loans-c609beb1

juandefuca.bsky.social•32 days ago

it will get worse financially.

hk1988.bsky.social•31 days ago

lostwebsite.net•32 days ago

"barely breaking even" is way better than I would have expected. I thought, or maybe hoped, that X was swimming in deep red water.

valoisdubins.bsky.social•32 days ago

He’s probably lying.

https://www.socialmediatoday.com/news/x-formerly-twitter-could-post-a-significant-loss-in-2024/730370/

parismarx.com•32 days ago

i would not be surprised if even that is a rosy picture

lmhinh.bsky.social•32 days ago

I think they had a bump in ad revenue after the election because people wanted to hitch their wagons

lostwebsite.net•32 days ago

Yeah, objectively, Shitter is probably worth more now...because of the corruption potential. Not sure that's something to use to grow an ailing business, though.

chrisdoesrocks.bsky.social•31 days ago

All the corruption in the world doesn't help that nobody pays to advertise to an empty room. And even fewer people pay to have their products featured next to an iron eagle while the owner goose steps by.

lmhinh.bsky.social•31 days ago

You’re right. Elon’s probably using that 11th hour money to hide Twitter’s overall weakness

barbaragirouard.bsky.social•32 days ago

Translation: his actual cost of buying the USA election is $270 billion plus $44 billion.

pauljunhyuk.bsky.social•31 days ago

Ha ha! Twitter hasn’t even seen “breaking even” for two years.

technicallyowen.bsky.social•31 days ago

It had barely seen break even before the nazi fuck wit bought it

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