Sadly, this is so very true. I know this first hand from the death of my daughter Robyn, who was killed bicycling on June 24th, 2019.
Reposted from Adam Tranter
Very important line here from Transport Secretary Louise Haigh on road safety:

"We treat road safety in a way as if it is somehow a natural accident. If the number of people being killed or seriously injured on our roads, were being killed in any other way, we'd be treating it as a pandemic."

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