“They knew what they were buying in 2000,” Shahmeer Halepota, a lawyer for Ben & Jerry’s independent board, said of Unilever. “It would be the equivalent of buying SeaWorld and complaining it’s too wet.”
https://www.wsj.com/business/ben-and-jerrys-unilever-social-activism-a08715b6?st=s7yN4y&reflink=article_copyURL_share
https://www.wsj.com/business/ben-and-jerrys-unilever-social-activism-a08715b6?st=s7yN4y&reflink=article_copyURL_share
Comments
Unilever should sell it back.
Phucking A - seriously???
This is surely a good strategy that will surely not lead to self-destruction, surely
https://www.house.gov/representati...
Double mitzvah!!!
In 2000,Ben & Jerry's was acquired by Unilever for $326 million,w the agreement stipulating that Ben & Jerry's would maintain an independent board to oversee its social mission/brand integrity, a decision that has since led to a ...
https://finance.yahoo.com/news/ben-jerry-founders-eye-sweet-221500654.html
Buy local from shops that make ice cream in house.
I worked for a B&J franchise during the Unilever sale. It was a savvy move that made them a worldwide brand & spread their political mission.
🧵
I also think your view of commerce is simplistic and in need of nuance.
People reading headlines- which doesn’t serve humans very well fuck paywalls!.
The price is so overinflated omg! we pay 8.99 euro for a little cup? stop this madmadness!
And what do you get. crumbles from factories that would otherwise throw it away! The garbage of making real cookies is scooped up and put in that ice-cream!
Higher quality ingredients cost more.
Most are working with powders. Compare ingredients in a store.
Good companies absorbed into the abyss
#ComedyBangBang
Now it tastes like HR approved it.
Why did they think it’s a good idea in the first place?
“Despite four decades of progressive social activism—and years of challenging the Trump administration’s policies, criticizing Trump was now too taboo”
Why are they bringing this up now?
I hope you get the company back. And it was a lousy decision
Ben & Jerry’s is more than an ice cream! They’re a national treasure. 🍨 😋
They own everything
And selling out has always been selling out.
Good heart. Small brain.
Ice of this company very good, one of the few companies of which the product makes soul, hart feel good! What a difference with Tesla what drives on tears of Americans and blood of Palestinian kids!
Basterds of #Unilever try to destroy Ben&Jerry!
Now full of additives.
Unilever has committed to selling the brand by the end of this year (2025). I am hopeful someone will buy it and return it to the former product.
https://www.politico.eu/article/ben-cohen-ukraine-war-russia-blames-america-ben-and-jerrys/
Invest or don't...
If someone wants to resurrect it, and is willing to invest the sweat equity, terrific. If not, oh well …
I'll give them credit for fighting Monsanto (now Bayer's) about mentioning that their dairy doesn't come from cows treated with rBGH (bovine growth hormones).
Monsanto fought and lost the law suits, B&J's got to keep their labeling.
Not that you needed me to mention, Foxnew's lack of integrity.
"Ben & Jerry’s owner can’t fire its independent board. That agreement stands even in the event of a sale or spinoff."
There were many well-run multinationals back then & in prior decades, so the foresight is impressive.
A novel idea. If they were naive, it was in trusting that mechanism to work long-term, in the real megacorporate world.
They shoulda stayed independent…but I like that I can get their stuff in Europe.
Also, remember, we vote with your purchase, everyday!
They’re going after Immigrants, Universities, Law Firms, and they will go after businesses too…
No one is safe.
And Democrats just virtue-signal while we all suffer…
Truly heartbreaking.
I think "authoritarian bootlicker" fits much better than "great".
Unilever is on the list of "Nope!" and anyone they own doesn't get a penny no matter who they are.
A lot of small companies I dumped because they're now Johnson & Johnson, Clorox, Colgate, etc.
Did they really expect to remain independent?
Have they never seen what happens after take overs?
if they wanted their mission to remain the priority, if they wanted to avoid a boycott, they should have stayed independent. Turkey Hill ice cream is doing the job just fine lmao
While I get Ben and Jerry's is upset, they HAD to see it coming that their values meant jack squat to the buyer.