Regardless of what you think of the merits or material of this book, isn't this just a bad PR strategy from a trillion dollar company? They're Streisand Effecting the hell out of it www.nytimes.com/2025/03/12/t... - ThreadSky | a Reddit-style client for Bluesky

rmac.bsky.social • 8 days ago

Regardless of what you think of the merits or material of this book, isn't this just a bad PR strategy from a trillion dollar company? They're Streisand Effecting the hell out of it https://www.nytimes.com/2025/03/12/technology/meta-book-sales-blocked.html

Comments

donnasteffy.bsky.social•8 days ago

Seriously.. it never ceases to amaze me how stupid these boys are... hubris is the culprit! Ok so first if all these guys Zuck Andreessen Thiel Bosworth & Regina Dugan used Marcel de Jong guinea 🐖 4 their thought to text tech ala Monsters Inc! YEP! They used interfaced kiddie brains to dev LLM's!

bloodworth.bsky.social•4 days ago

Yep.

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srkelleher.bsky.social•4 days ago

Ppl who had no idea this book was even a thing are now clamoring to buy it.

davidquinn.oideachasmedia.com•8 days ago

I hadn’t heard of the book
Have now

lemonsnark.bsky.social•8 days ago

I didn’t even know about it but now I can’t wait to find it and buy it

the-secretbatcave.bsky.social•8 days ago

One of the hilarious things about Zuckerberg is just how badly he understands how PR and marketing works.

There are many gifted PR types at meta. It’s just zuck never listens to anyone who isn’t technical, much less sticks to a plan. (See the VR->metaverse->AR->AI displayless glasses whiplash)

andkenbrbr.bsky.social•8 days ago

I would argue that the failure of VR shows that he doesn't listen even to technical people. It's clear that VR is too ahead of the technology as it exist today.

b0t.bsky.social•8 days ago

had it in my cart, but the offficial response was 100% the buy signal 💀

mark2009.bsky.social•4 days ago

Meta has become evil. Sad.

jenfromdc.bsky.social•4 days ago

Bought book because of fuss, is actually interesting.

doctorpixel.bsky.social•8 days ago

well now i sure want to read the book

lisadgreen.bsky.social•3 days ago

Already bought it. Everyone else should too.

mattazoid.bsky.social•4 days ago

I was not planning to buy this book, but Meta is making it hard to ignore. So, I just clicked the buy button :)

irene-koehler.bsky.social•8 days ago

Barbra Streisand would like to have a word

canucksorry.bsky.social•4 days ago

Bad PR strategy perhaps, but then to some people, so is $1million.

cwflattmann.bsky.social•4 days ago

I bought the book.

cathyferron.bsky.social•8 days ago

How can it be blocked if it is true? 🔥🤬

profsjw.bsky.social•4 days ago

It also says something nasty about the company (not that we didn't know this already).

kye.boats•8 days ago

I mean, I hadn’t heard of it before, and now I have so…the “unable to promote” thing isn’t going well, is it?

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bbillbo.bsky.social•6 days ago

Pulitzer worthy fly on the wall memoir!!!

jruss-3.bsky.social•4 days ago

100% agree. I bought the book only because Meta was trying to block it 😂

partialobserver.bsky.social•8 days ago

“But it’s true” really ought to be a bulletproof defense of attempts to enforce non-disparagement agreements

dmlundeen.bsky.social•8 days ago

I find the agreements slimy, but the very purpose of them is to prevent saying negative things, true or false. Truth is an absolute defense to a defamation claim, not a breach of an NDA/non dispar.

partialobserver.bsky.social•8 days ago

Okay but if you actually did it how can talking about it be disparaging? Obviously I’m talking colloquially not legally here, I acknowledge you are correct as to the legal meaning

dmlundeen.bsky.social•8 days ago

Because sometimes bad things are true. Saying them about someone is still disparaging. Example: Donald Trump is a fucking asshole.

partialobserver.bsky.social•8 days ago

I get it…

edwardthefourth.bsky.social•8 days ago

I've seen many more posts and articles about this filing than the book itself!

stevesdropper.bsky.social•8 days ago

Ooh. Gotta get on https://Bookshop.org and snap up the ebook, thereby circumventing Meta AND Amazon at the same time. Whoot!

johnconorryan.bsky.social•8 days ago

And particularly nice timing, given the French lawsuit. https://techcrunch.com/2025/03/12/meta-faces-publisher-copyright-ai-lawsuit-in-france/

jdotj.bsky.social•8 days ago

I didn't even know this book existed but now I do and it shot up my To Be Read list soooooo

1000bookslater.bsky.social•8 days ago

Same here. Bonus points for buying the Kindle version and feeling like a black market purchaser😼

brian-i-guess.bsky.social•8 days ago

Just ordered from my local bookseller...will make a nice follow up read to Character Limit!

brookeob1.bsky.social•8 days ago

Also PR strategies I wouldn’t pursue: complaining that someone’s memoir is “out of date.” Like, yeah, it’s a memoir. It’s literally supposed to be reflections on something that happened in the past.

darrinveit.bsky.social•8 days ago

It definitely put the book on my radar, and I've ordered a copy as a result of the news.

jimothy63.bsky.social•8 days ago

that is loser behavior from a dying company

jeffristine.bsky.social•4 days ago

Just reserved it at my library. There are 137 people in line ahead of me (for nine copies)

maxknee.com•8 days ago

This book? https://www.penguinrandomhouse.com/books/306732/my-passion-for-design-by-barbra-streisand/

jahre.bsky.social•8 days ago

📌

ilikenewspapers.bsky.social•8 days ago

I bought my book just under the wire!

fancynancy2-0.bsky.social•8 days ago

Scathing? 👀 I might have to this one up.

jennyanydots00.bsky.social•4 days ago

I am 666th in line for the audio book at the Toronto Public Library... (and no, that is not photoshopped. I actually am #666 😈 )

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meganiyoung.bsky.social•4 days ago

I did a speed read and returned my copy with 19 days left on the loan :) Hopefully you move up the list quickly!

daveishere.bsky.social•8 days ago

this reads like a facebook press release @mikeisaac.bsky.social

bwreed.bsky.social•8 days ago

Streisand is an outdated reference. We should now call it Drake Syndrome.

rmac.bsky.social•8 days ago

And sure, companies have the right to enforce their employment contracts and whatever, but there's some cognitive dissonance in trying to actively stop a book and having your CEO preach about loosening the guardrails around online speech

nikhileshde.bsky.social•8 days ago

I bought this thing out of pure curiosity cause of how much press FB's doing around this

sotsogm.bsky.social•8 days ago

Same, and as a symbolic bird-flip to Meta for trying to stifle it.

TBH, I don't think I'd even heard of it until they sued. And I definitely wouldn't have cared.

davelee.me•8 days ago

Especially for a book that had about 20 seconds in the news agenda

bungdan.bsky.social•8 days ago

Maybe it's one of them pour encourager les autres things.

rmac.bsky.social•8 days ago

From an author's perspective, you can't buy that type of attention and I wonder if the publisher was hoping for this type of reaction. As @normative.bsky.social points out, the book is currently the fourth top selling book on Amazon right now. There's no stopping it now.

ademsspeakslikegop.bsky.social•4 days ago

It made me go out and buy it,

nyxsoul.bsky.social•4 days ago

Same

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ademsspeakslikegop.bsky.social•4 days ago

And honestly i probably would never have gotten it until they started complaining!

joankoehler.bsky.social•4 days ago

Ditto

quinnypig.com•8 days ago

It is clearly doing well at the library, too.

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thenasimiest.bsky.social•8 days ago

my library didn’t even plan to carry it (yet)

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sundayhandbag.bsky.social•8 days ago

It’s a best seller in the UK, too.

dhendel.bsky.social•8 days ago

Yep. I just bought my copy.

paulsemenza.bsky.social•8 days ago

Not to ascribe any grand strategic thinking to Zuck, but the only reason I can come up with is to make sure nobody (other than @kint.bsky.social) pays attention to the fact that in the next few weeks, Zuck is going to be deposed in the IP theft case and the case to break up Meta goes to trial

dawguru.bsky.social•3 days ago

Employee should have used a pen name, released it, stealth targeted promotion to media outlets with the right to exclusive with different outlets.

raindesjardins.bsky.social•4 days ago

I want it!

dmlundeen.bsky.social•8 days ago

Seems pretty imprudent. Inattention or creating a counter narrative would be better.

shutdown315.bsky.social•8 days ago

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deenorno.bsky.social•4 days ago

I got mine and my bookstore only had one left. Can’t wait to read it.

rpdub.bsky.social•4 days ago

It’s almost like they have an issue with free speech

juliandumitrascu.bsky.social•3 days ago

I have not seen that Mark Zuckerberg understands freedom.
When one wants to express oneself freely, we can help one interact with others.

novarockyzoe.bsky.social•6 days ago

I had no clue about this book until this moment. Just went & bought a copy. 😈

bbbminis.bsky.social•8 days ago

I can’t wait to read this! Especially the part about “the challenges and humiliations of working motherhood within a pressure cooker of a workplace, all while Sheryl Sandberg urges her and others to “lean in.” This “lean in” crap was pushed to women in so many companies and it always infuriated me.

onekade.bsky.social•8 days ago

Wow someone doesn’t respect nerd Caesar!

farmerallison.bsky.social•4 days ago

Claaaaaasic can dish it but can’t take it

fetidmoppet.bsky.social•8 days ago

Ten years ago it would have been a terrible strategy. Now, the ability to make things go poof on the internet, socials, etc,. seems to be increasing

1000bookslater.bsky.social•8 days ago

This book, right here?😺

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jodyv.bsky.social•8 days ago

First I've heard..thanks 😃

richardeaglespoon.com•8 days ago

Absolutely, especially since you can still buy it from Amazon, Barnes & Noble, among other massive retailers. Schmuck stuff, including the public comments from Andy Stone, which frame Sarah Wynn-Williams as if she's a knave out of a logic puzzle.

kriswernowsky.com•8 days ago

Well, now I HAVE to read it. lol.