"the war" - meaning the carnage in Israel/Palestine, as Russia's assault on Ukraine has been ongoing the entire time he's owned Twitter - is seven days old. Amazing.
Makes sense. X is lower moderation and focuses on allowing everyone freedom to express themselves.
During wars and conflicts you get a ton of posts and exposure from both sides of the fence in subject matter that advertisers may not want to be associated with.
My theory: he did those payouts assuming it would lure former blue checks to pay up. (As one of those eligible, I have to confess I was tempted.) But very few did. So he spent a lot on bait and didn't catch much.
Russia invaded Ukraine in February 2022, two months before Musk made his bid to buy Twitter and eight months before he actually took control of the company.
There's been war for literally his entire time there.
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During wars and conflicts you get a ton of posts and exposure from both sides of the fence in subject matter that advertisers may not want to be associated with.
There's been war for literally his entire time there.
He's got a built-in bad pun ... #musky 🤧 & ruinous.