I mean, what can you say about a party determined to be wrong and to make strategy based on its own delusions. There is no evidence whatsoever that Reform voters are largely ex-Labour (definitely not in a committed sense), and one thing that unites them is their hatred of Labour!
Reposted from PoliticsHome
On Tuesday, Starmer's political director briefed Labour MPs on how government plans to fight Reform. She said:

- Reform voters are "our people" but "pissed off" with the state of the country
- At Runcorn, Farage mobilised habitual non-voters, while Labour voters stayed at home
- Comms must improve

Comments