Research shows that LGBTQ+ inclusion can drive economic activity. Open For Business’ latest report shows the economic case for LGBTQ+ Inclusion in Poland: https://open-for-business.org/poland
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politicians get benefits from lobbyists politicians get the huge tax cuts for the uber wealthy and politicians have stocks so they benefit from the RECORD PROFITS while the working class struggles ... remember that ... this is a class war permanently tie minimum wage to the cost of living to fix it
I’m no business man by any stretch of the imagine but if my business provides goods and/or services to the public the more people interested the better, right? I don’t think the LGBTQ+ community spends a different currency do they?
Of course it can, but inclusion is about the shared values of & belief in a civilised,inclusive,vibrant society; a civilised diverse community: opportunities for ALL!
Inclusion makes total sense when someone is physically or mentally disadvantaged... but I don't see what that has to do with LGBTQI? Is LGBTQI an Illness?
The disadvantages can also be due to minority status, especially when the majority shapes the systems for only their needs without regard to the minority, like marriage benefits being assigned to exclusively hetero couples, without including same-sex partners or other relationships.
Everyone belongs to some kind of minority. Who decides which minorities count? No one has the moral integrity to do that. But when it comes to physical disadvantage, there is not much to discuss.
Wait... hold up... are you telling me that if I make more people feel welcome and able to conduct business, then more people will conduct business?? That doesn't seem right...
Well, the most profitable parts of industry use the opposite model.
"We sell the most expansive watches/clothes/cars, if you buy them you will distinguish yourselves from the peons !"
Profit is not economic activity. Compared to those producing luxury items, people selling toothpaste make vastly more money. McClaren is worth $2.2 billion. Proctor & Gamble is worth 200X that much.
People want to feel "special" and "privileged". If they are not, the easiest way to give them that comforting feeling is to discriminate some random minority which they don't belong to.
That's how you sell industrial piss-like beer to the masses : "Pissweiser, for real men only".
Think about it : the "car of the people", designed to be sold to everyone at cheap cost, is... Volkswagen. I don't need to remind you WHO imagined it.
That's actually an example of inclusive, not exclusive branding. Nobody is saying to themselves "Oh, I can't buy that because I'm a pathetic, limp-wristed simp." The message is a form of bandwagon advertising. Remember, also, "You meet the nicest people on a Honda."
I'm not saying that bigotry (and all the other most vile human instincts) is good. I just try to explain how it's a tool for business. Know your ennemies, even when the enemy is a psychological mechanism.
That’s wonderful, but also we don’t need to “legitimize” groups of people based on how money can be extracted from them. We could just include people because that’s the logical extension of compassion, empathy, curiosity, and humanity.
As a retired HR Exec I have countless examples of just how effective DEI is. Direct links to productivity, profits and employee and customer satisfaction. Trump and his mediocre white dudes will lie and/or cover up facts to hold onto their power
Refreshing, given the current state of world affairs that someone of your wealth and influence still believes in people and treating them with respect.
p.s. Virgin is the best in telecommunications. They are simply a better company all around!
Bigotry is ALWAYS bad for business.
Any time you say "We don't want to do business with X" you lose at least double the customers you set out to discriminate against, because "X" has friends, family, and people who care.
Bud light is a good example of how of they do include us, they need to actually stand with us. They didn't stand up for Dylan at all after she started getting death threats from MAGA. So we also said fuck you Bud light and that's when they lost their number one spot.
Please don't just share on this forum. Tell your reps in DC what you think. Resist. It only takes a few minutes and best of all..it doesn’t cost any money.
We don’t need money in politics. We just need people to participate.
We need these case studies. Showing economic benefits for DEI and inclusion could be the only way to pry open the minds of those who only care about the dollar.
Rational & educated ppl have already realized that, homosexuality is not any person's volition or random choice - rather, one is born with it.
I heard a brain scientist talking about individual's sex gland in the brain not fully developed vs. heterosexual ones.
Yes
And I have been an ally since the 1980s. The problem is that the money that is supposed to fund initiatives is being used to line the pockets of the politicians. Just more graft. It serves all of us to look into where the money is really going so that we can truly support LGBTQ community.
This has been the case for decades, and the platform Possum used to get corporate America to see the potential of embracing our community. Economics shouldn't be the reason to embrace the LGBTQ+ community, but the approach perks up the ears as companies listen when money is involved.
Of course it drives economic activity... being inclusive has rarely failed in the long run. I don't even understand why other people care what other people call themselves. Respect to the LGBTQ+ homies out there
OF COURSE… because they are humans, too. The need to eat, have housing, use consumer goods….
THANK YOU for making YOUR brand so inclusive. (A huge reason why I chose VV for my first cruise and will probably never sail another line.) we are living in a DIVERSE world no matter what big mouths say.
I have had you lumped in with Musk and Bezos and Zuckerburg. I was mistaken. You actually seem to be rich AND a decent human being. Keep up the goodness, kind Sir!
Cool, a very needed report. Growing up in #Poland in a Soviet era and seeing Solidarity selling Poland to Polish pope was one of the reasons why I left Poland in 1986 and settled down in Amsterdam. And I still would not go back to live there.
#LGBTQ #inclusion
Agree!! I know a marvelous trans person & he (now it’s a he) just had a very expensive operation! Darling man & you would never guess he was a girl!! So sweet, bright & wonderful!
Inclusion and Diversity ALWAYS improves results within the firm, the family and society.
Why are so many young men scared right now and desperate to be viewed as a victim?
And why have we allowed Trump, Bannon, Truss, etc. to redefine DEI as hiring less competent people. It simply is not true.
Of course, a touch of fabulous is good for every sector.
Diversity in thinking, diversity in experience, courage and conviction in the face of adversity adds to any organization or society.
Look all we want is equal rights that's all we've wanted for a very long time. You don't have to like all we ask is that you're tolerate our existence🇺🇸🏳️⚧️🏳️🌈
did hair for 20 yrs. I always said that this wonderful group of people were my best clients. two incomes no kids. that was a lifetime ago but it holds. They came to see me for everything. they increased my income by a good 3%. that's no lie. I was always open for business.
I’m a lesbian and my household makes $130/year. We spend plenty of money and are increasingly selective of how we spend the money. It’s insane that they don’t want my money.
Just because people are not heterosexual doesn't mean they're "evil", "stupid" or "freaks." It's hard to see the intolerance coming back to the world again. Where have we gone wrong?
Current admin doesn’t give a shit about our economics in regards to us. They are recreating something but ugly, but as little of it for the rest of us as possible
Yep. Before all this phobia phase I was out pretty much every night of the week spending money in shops, bars, restaurants and clubs. These days it takes me a while to remember when I last left the house. I work from home.
In addition to being the absolute right way to treat other humans, inclusion and accessibility are the keys to sustainability for businesses. This is a capitalist lesson that corporatists should have learned by now.
For example, if a business says they are man owned, I won't buy from them if they say woman owned gay owned Whatever it is on their boxes. I move on.
Because i'm not gonna purchase something based on your differences and segregation. I'm gonna buy a product based on its internal merit and function
Research has shown that that's bullshit. They were inclusive at Budweiser, and then they lost money. A lot of places seem to be inclusive and lose money. I would say supporting a sex cult isn't inclusive but can't fix stupid. In fact i'm more likely not to buy products that advertise who makes them.
isn't this like doing studies to see if fish really feel pain?
of course they drive economic activity. spice up culture & possibilities in expressing our humanity. it isn't meant to other, but it does. like being an ally does
i am tired of the politics of it. I want to be human to their human
Childless free people , free minded , concentrating on the relevant , intelligent and further very talented and devoted workforce , LGBTQ+ people in Europe .
We vacation, we revitalize, are helpers in our communities, we understand climate change, we are activists, we spend money, and we are global citizens. We have been through bad times and are still here. We are not going anywhere.
Love it when corporate rediscovers the wheel after they used it before but then dropped it because a bunch of oligarchs sold them off on square wheels.
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#LGB is a wise addition to social economic development. The trans 🏳️⚧️ & other nonsense needs to be eradicated, not normalized. Trans 🏳️⚧️ are not healthy people & should not be treated as such.
Hello Richard, I heard you might be looking for a Gaza rebuild. I wrote a proposal to the IDF war cabinet on November 23, 2027, which Elon Musk well received on November 27th. I proposed the creation of protected peace zones constructed as a four-cornered tent in honor of the peace accords.
Hi Richard, what are you going to actually do about your fellow billionaires? Musk, Zuckerberg, Bezos & the rest. Surely you have their numbers. I’d like to see action from the rich folk, & perhaps for them to pay their share taxes instead of leaving all the heavy work to the little ppl like me!
In the US nearly 10% of the population openly identifies as LGBTQIA+, so likely higher than that in real numbers. What smart business person would actively refuse business from 10% of their possible customer base? Being inclusive is good business, period.
The entire concept of economics is Society. ALL of society. Animals don't use or need economics and don't rely on others outside of their immediate circle. We do.
Any idea of exclusion, lack of Diversity, is antithetical to any Economy. 8 billion is greater than Me, Myself and I.
Pentagon agrees to settle historic lawsuit with LGBTQ+ veterans over discharge status
"This proposed settlement delivers long-overdue justice to LGBTQ+ veterans who served our country with honor but were stripped of the dignity and recognition they rightfully earned due to discriminatory
discharge policies. It marks a crucial step in addressing this deep-seated injustice and ensuring these veterans receive the acknowledgment and respect they have long been denied," said Jocelyn Larkin, an attorney on the plaintiffs' legal team.
We know. We used to have plenty of rainbow capitalism in this country. Look where it got us. More capitalism with rainbows and Pride in general about to be banned. Their hatred for queer people transcends their love of cash. That’s some pretty intense hatred. 🤷🏻♀️
Fund the US protest movement, Mr. Branson. Posts on Bluesky don’t cut it. Find some of your billionaire buds who still have a soul and put your money where your mouth is.
What garbage in garbage out research showed LGBTQ+ inclusion drives economic activity. I'm willing to bet the question will have a multifactor explanation that will more than likely have nothing to do with what your sexual orientation is and more so on abilities, skill and knowledge.
If you exclude people with relevant abilities, skill, and knowledge just because of their sexual orientation, economic activity is slower than it could have been if sexual orientation didn't matter.
Additionally, whatever research endeavour Branson mentioned is more than likely unreliable, with little, to no validity. Considering variables measuring economic activity are far more extensive than ones sexual orientation. There are other factors to measure in reaching more holistic associations.
Where did I mention anything about exclusion. My point is why does it always seem necessary to mention a persons sexual orientation, your identity is much more than that, including your abilities skills and knowledge in any particular discipline. This type of research is garbage in garbage out.
I don’t think most people have an issue with inclusion. The issue many people have is with equity instead of equality. They are concerned they will be passed over for not checking the correct box.
Equality vs equity is the difference between treating everyone as if they are the same vs treating everyone with the care their position requires, especially when some are disadvantaged and others aren’t.
In a fantasy world maybe. However in the real world it means practicing racism, sexism, homophobia, xenophobia, etc. That is why it has seen a backlash at many companies. People prefer knowing their efforts will be rewarded regardless of their unchangeable attributes.
Equality gives everyone equal scoops of chocolate ice cream. Equity gives other options for those who are allergic, like vanilla or strawberry, or orange sherbet.
Our company is stronger bc we have diversity and more important inclusion..… we work you do you and nobody cares.. we have a lot of inclusion groups and activities.. we also work with the poorest of the poor.. so that makes it even more important… but we are a stronger company for it…
If it isn’t obvious how not having inclusion can create mistrust, division, and economic ruining, look to what the conservatives are doing in the US. It should be plain to see: conservatives are parasites.
there’s already a brain drain going on with scientists and other brillant minds looking to Europe and other places to work and live. Who wants to voluntarily live in a dictatorship with horrible food?
Thank you. But even if it didn’t I hope you’d still support LGBQT+ employees. Most people are born ‘lucky’ and don’t have to live through childhood and adulthood traumatised by prejudice that opposes their very existence. If you’re heterosexual please be kind to people who aren’t. We’re just people.
Sorry to be harsh, but they have demonstrated that they are willing to lose money in order to create their perfect world, it's not just greed, it is ideology.
Just have Walmart post their earnings next quarter next to Costco. We shall see who wins!
When Trump is finally removed from office all these companies that canceled DEI will likely never recover. I will never step foot in target again but I sure as heck am spending my dollars at Costco!
Inclusion for the win always 100% of the time. If you’re trying to sell things, you need buyers. Period. LGBTQIA people have money to spend and they won’t give it to a bigot. If a business owner finds that to be news, well, not every business survives.
Love the comment and let’s expand the narrative. My wife and I (2 women) identify within the LGBTQ comm. and don’t always have money to spend. We have two kids. A home, etc., As the idea of gay families becomes more a reality we lack expendable income we once had or what the public thought we had.
What I meant is that everyone who is turned away by bigotry can choose a different place to shop. I am not meaning to imply all queer folks are rich. We’re all in the struggle together.
If you consider that a small percentage of the potential workforce is "talented" whatever that is in terms of creativity, insight, or just hard workers. If you restrict you pool of workers that you are fishing in, there are more people looking for that small percentage, if you make the pool bigger..
Well said. Why would you limit your employees to a small pool of white men, meaning that on average for any role you are more than likely to be employing a more mediocre employee than if you used the whole labour pool, ie women, people of colour and lgbtqia .
Yeah, I mean, I’m not in the community at all—but I won’t do business with any company taking advantage of Trump’s anti-wtfe. Trump said it was okay. A fuck ton of us said “No it isn’t”.
“Someday this [administration’s] gonna end” Once we see you, we can’t unsee you.
That is all fine and dandy. Why not have inclusion as default though, without monetary or financial rationale, since it's the perfectly human thing to do. Or is inclusion just a market in your eyes, useful for getting even richer?
Comments
It's the way things should be.
Unless money is the only value now?
https://trilliondollardreadful.com/2025/02/21/t...
"We sell the most expansive watches/clothes/cars, if you buy them you will distinguish yourselves from the peons !"
Think about it : the "car of the people", designed to be sold to everyone at cheap cost, is... Volkswagen. I don't need to remind you WHO imagined it.
p.s. Virgin is the best in telecommunications. They are simply a better company all around!
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A fire from the past, rekindled in the present.
Any time you say "We don't want to do business with X" you lose at least double the customers you set out to discriminate against, because "X" has friends, family, and people who care.
https://www.nytimes.com/2024/11/23/world/europe/poland-law-justice-us-trump.html?unlocked_article_code=1.yk4.VbaT.msiZ-D3H6fRD&smid=url-share
We don’t need money in politics. We just need people to participate.
https://www.nationalfinancialplan.com
https://youarewithinthenorms.com/2025/02/21/praying-for-pope-francis-a-beacon-of-hope-in-the-age-of-artificial-intelligence-and-the-tyranny-of-qlarants-artificial-generated-stupidity/
I heard a brain scientist talking about individual's sex gland in the brain not fully developed vs. heterosexual ones.
Liberals push for free thinking - think forward.
Conservatives wish to remain & maintain their own set of narrow ideology - averse to new ideas.
And I have been an ally since the 1980s. The problem is that the money that is supposed to fund initiatives is being used to line the pockets of the politicians. Just more graft. It serves all of us to look into where the money is really going so that we can truly support LGBTQ community.
Also: consider sponsoring those who wish to leave the US…it would be considered asylum at this point in time.
THANK YOU for making YOUR brand so inclusive. (A huge reason why I chose VV for my first cruise and will probably never sail another line.) we are living in a DIVERSE world no matter what big mouths say.
Since you popped up on my feed I thought I'd point out an article that Ralph Nader wrote about a decade ago. It might be outdated now but I don't think so. Pair money with smart people and you can work miracles. https://www.counterpunch.org/2014/11/27/thanksgiving-for-social-scientists/
#LGBTQ #inclusion
Wasn't that a given?
Did we need research to find out that we all are people, persons, human beings?
Consumers at best?
Aiiieeeeee.
Why are so many young men scared right now and desperate to be viewed as a victim?
And why have we allowed Trump, Bannon, Truss, etc. to redefine DEI as hiring less competent people. It simply is not true.
Diversity in thinking, diversity in experience, courage and conviction in the face of adversity adds to any organization or society.
https://www.retailbrew.com/stories/2025/02/20/exclusive-foot-traffic-fell-at-target-after-it-backtracked-on-dei
The motivation and reasoning of the team behind the report effectively bypasses the very principles it claims to stand for.
Which is also an amazing asset for us. The things we preach and advocate for, help us. The things they advocate for, hurt them. Assymetrical warfare.
Because i'm not gonna purchase something based on your differences and segregation. I'm gonna buy a product based on its internal merit and function
Those members of LGBTQ+ are financial drains, not benefits.
Not all members of LGBTQ+ are the same. Stop pretending they are.
of course they drive economic activity. spice up culture & possibilities in expressing our humanity. it isn't meant to other, but it does. like being an ally does
i am tired of the politics of it. I want to be human to their human
Change to what?..
That scam will be an afterthought in short order..
Malachi 3:8 is telling THEM to return the money.
Matthew 19:12 says God prefers same-sex marriage.
All of the politicians of every country know I am Elijah. I usher in Jesus.
World peace is coming for those that remain.
I'm a bleeding-heart, SJW who can make sound, rational, economic arguments for almost any social justice program.
It makes it hard for conservatives to argue with me.
https://bsky.app/profile/resistanceradio1.bsky.social/post/3likfs7wehc24
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research shows?
this deserves a BIG WTF
Any idea of exclusion, lack of Diversity, is antithetical to any Economy. 8 billion is greater than Me, Myself and I.
"This proposed settlement delivers long-overdue justice to LGBTQ+ veterans who served our country with honor but were stripped of the dignity and recognition they rightfully earned due to discriminatory
Put your money where your mouth is.
Logical people: “ya think!?”
When Trump is finally removed from office all these companies that canceled DEI will likely never recover. I will never step foot in target again but I sure as heck am spending my dollars at Costco!
“Someday this [administration’s] gonna end” Once we see you, we can’t unsee you.
...Wow, who woulda thunk.