X's advertising business is projected to increase this year (~16.5% globally) for the first time since Musk bought the company. Why? Advertisers want to curry favor with Trump & avoid being sued by Musk, says @jasmineaenberg.bsky.social www.bloomberg.com/news/article... - ThreadSky

kurtwagner.bsky.social • 94 days ago

X's advertising business is projected to increase this year (~16.5% globally) for the first time since Musk bought the company.

Why? Advertisers want to curry favor with Trump & avoid being sued by Musk, says @jasmineaenberg.bsky.social

https://www.bloomberg.com/news/articles/2025-03-26/musk-s-x-poised-for-ad-sales-gain-on-effort-to-curry-trump-favor?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc0MzAwNDY0MywiZXhwIjoxNzQzNjA5NDQzLCJhcnRpY2xlSWQiOiJTVE5ZV0hUMEcxS1cwMCIsImJjb25uZWN0SWQiOiJGNDZBMzg1RkE3NTA0NTlCQTEzQ0MxNEZCRUU4ODRERiJ9.7uKsg4-pgvyZPizvjUozwCR1e7ydNSgwAnCREmASIqw

Comments

kurtcocaine.bsky.social•94 days ago

being sued because you didn’t buy Tesla stock or log into your Twitter account

steveberkowitz.bsky.social•94 days ago

This is like a business paying the mafia each month - straight out of the Sopranos 😒

udjg.life•94 days ago

The people who buy their goods and services have more money than Musk and collectively more power the any POTUS. Time to communicate with this companies that we will not do business with them if the advertise on Xitter

Wait. Am I a domestic terrorist for posting this now?

corgilover129.bsky.social•94 days ago

Cowards. They can but we can monitor who is buying that advertising and do our best not to purchase those products.

joe1134206.bsky.social•94 days ago

Meritocracy moment

furiousfudanshi.bsky.social•94 days ago

Glad I've been done left that app. I won't be making them any money.

lethaljorts.bsky.social•94 days ago

Lol, what a stupid dystopia we have

jimmyg303.bsky.social•94 days ago

Selling their dignity for security - the authoritarian bargain

mbandman.bsky.social•94 days ago

The word you’re looking for is “extortion.”

sniffit.bsky.social•94 days ago

Fire up the boycott engines, boys!!!

kurtwagner.bsky.social•94 days ago

I wrote something about this a few weeks ago as well and keep thinking of this @lou-paskalis.bsky.social quote that summed it up nicely:

“You’re buying insurance, you’re not buying advertising."

https://www.bloomberg.com/news/newsletters/2025-02-14/musk-s-clout-complicates-choice-for-digital-advertisers-weighing-x?srnd=undefined&sref=dZ65CIng

dangercart.bsky.social•94 days ago

It's not "currying favor" or "buying insurance" it's just corruption

jennired83.bsky.social•94 days ago

And capitulation

jennired83.bsky.social•94 days ago

And capitalism

zogfotpik.bsky.social•94 days ago

Corruption equals Capitalism???

yoclockface.bsky.social•94 days ago

You are being extorted, this is not insurance and none of their customers will see these ads.
This insures nothing only disdain from the consumer.

ephman86.bsky.social•94 days ago

sorry your argument makes no sense if companies are looking to purchase influence with POTUS. Or are you saying that spending on Truth Social is worse, unless you advertise crypto or dental implants?

nordalmighty.bsky.social•94 days ago

It's a bad bet for advertisers to think Tesla-like protests won't happen to them.

sharonrmecfs.bsky.social•94 days ago

So after Waltz, Gabbard, Hegseth, et al shake down European Union for mob protections (costs of the Yemen attacks), Musk is taking in profits to provide protection for companies on X.

neqone.bsky.social•94 days ago

Cowards and Judases

jaberwock22.bsky.social•94 days ago

Boycott any company that advertises on Xitter, show them the power of the people.

blackcatcrosses.bsky.social•94 days ago

Apparently they DONT want to curry favor with their customers.

baymama.bsky.social•94 days ago

Why is anyone with half a brain still on there generating page views and ad revenue for Musk?

clydeleesmith.bsky.social•94 days ago

There's a line between insurance and protection money.

enigma-unraveled.bsky.social•94 days ago

Isn't it great what power and connections can do for someone? Lol >:) Amazing how weaponize everything could be become in a so-called legal system of fairness and equitably of law.

Would be totally different if not for the Conservative SCOTUS Majority. NGL

enigma-unraveled.bsky.social•94 days ago

It's amazing how Trump need only demonstrate how he rewards loyalists and punishes rivals in order to make everyone fall in line. That's how it takes, it seems.

It's sad that society didn't come further than this, but people love their money.

airfriedrosie.bsky.social•94 days ago

Ah, it's a protection racket

aloysiustheband.com•94 days ago

Cowards

aobmotomasa.bsky.social•94 days ago

I still have an account and check to see what insanity is going on. Every time, I block a bunch of advertiser accounts.

karsloan.bsky.social•94 days ago

That may be, but unless the product is actually selling, it doesn't really matter in the end.

thedogsandme.bsky.social•93 days ago

Free market? 😂

hodofyle.bsky.social•94 days ago

How do you spell corruption? ‘X’

toreole.bsky.social•94 days ago

first government that can be bought with money in plain sight

gm0rk.bsky.social•94 days ago

I'm curious how you project with any accuracy the money gained through shakedowns?

Is the "trend" of how much power Musk wields expected to increase? Or is 16.5 just the increase he's dictating to all those who agree to bend the knee?

uglygoose.bsky.social•94 days ago

I didn't know you could sue users for not wanting your product.

Perhaps I should consider suing major corporations for not advertising on my blog.

menotti.bsky.social•94 days ago

This is protection money

anodized.bsky.social•94 days ago

You misspelled "racketeering."

qtx.bsky.social•94 days ago

Let’s name these corporations.

Also, the very best way to stop
this is to remove shitter and meta
(facebook AND instagram) apps from your devices.
The alphabet will align if it sees
consequence of this.

Without users there are no
eyeballs to engage.

dendromecon.bsky.social•94 days ago

If you’re not already boycotting twitter, what will it take for you to stop funding authoritarianism? Yes, your clicks and eyeballs directly support this model.
You.

benotafraid.bsky.social•94 days ago

Anyone got a list of those companies so we know who to never buy from ever again?

taterpie.bsky.social•94 days ago

SO X is putting Truth out of business, lol.

nickel76.bsky.social•94 days ago

So in other words it gained back 8% of the 50% it lost last years..

trosen76.bsky.social•94 days ago

Something something the free market and invisible hand and stuff

oddhunter.bsky.social•94 days ago

This swamp is flooded

suzannelindbergh.bsky.social•94 days ago

As a brand marketer I find it odd to associate your brand with one of the most hated men in the world right now.

suzannelindbergh.bsky.social•94 days ago

Call it what it is- corruption.

philisit.bsky.social•94 days ago

The ol' running to mom routine.

varshapai.bsky.social•94 days ago

That’s protection money, no one is going to see those ads, there’s no more humans on Twitter

proudlondoner05.bsky.social•94 days ago

Ah yes, appeasement. That always works well.

benjustgiggles.bsky.social•94 days ago

And again managers are only thinking up to the time of their next bonus.

schwantz.bsky.social•94 days ago

Dear Advertisers:

If I see your brand on X I will start associating it with needing to vomit.

davehaterofracism.bsky.social•94 days ago

we need a list of companies that advertise on twitter to boycott

cambrianera.radical.town•94 days ago

#TwitterTakedown I think we need to go after advertisers again.

weishampel.bsky.social•94 days ago

reminds me of the story where Musk won a poker game by going all-in over and over and buying more chips when he lost. when you have more than anyone you can just brute force shit

swgeneralmills.bsky.social•94 days ago

tmcatee.bsky.social•94 days ago

LOL... like throwing good money after bad. Nothing stops the decline.

caseyhartman.bsky.social•94 days ago

Hopefully, the Ubisoft tweets can be a signal that debasing yourself for Musk is a losing scenario for any halfway competent company. People HATE Musk and are siding with Ubisoft. UBISOFT!!

themeanstroke.bsky.social•94 days ago

What a terrible plan

osbournemom.bsky.social•94 days ago

P U $ $ I E S

laart20.bsky.social•94 days ago

Yeah, no

holliwinters57.bsky.social•94 days ago

I hop over there once in a while and am bombarded by mostly the same ads but will also get political ads all supporting Musk/Trump. Even had a Lindsey Graham ad and I don't think he is up for reelection for a while. I suspect he did that to curry favor with Musk. "See what I did???"

marxcomics.bsky.social•94 days ago

dr0923.bsky.social•94 days ago

Spending money to advertise to bots sounds pretty wasteful but it’s not my money.

marymacmixes.bsky.social•94 days ago

Is there some way to point out that most of the accounts on x are either ai, bots, ai bots, russian bots, or multiples? So in reality purchasing adds on x will reach a very small percentage of live humans?

brianstorms.bsky.social•94 days ago

So, they cower to bullies. Incredible.

5plume.bsky.social•94 days ago

Really? Which businesses?

sid069.bsky.social•93 days ago

Sued for not doing Business with this nazi prick how is this happening?

qtipwantstoknow.bsky.social•94 days ago

It’s a hell of a time in history proving the people with the most money are also the biggest cowards. The least deserving of all those resources and the most irresponsible.

jamrock45.bsky.social•94 days ago

Great business model... Strong arm companies into setting their money on fire.

wildhoneystudio.bsky.social•94 days ago

Capitalists are cowards. To their spineless core

petradeasis.bsky.social•94 days ago

I want that list of advertisers to add to my #BoycottList

petradeasis.bsky.social•94 days ago

Alright, I queried Grok.

These companies have ads on X as of 3/26/25:

Disney, Comcast, Warner Bros, Discovery, IBM, Amazon

Binance, Crypto firms

Nike, KFC, Intel

#BoycottList

joowho.bsky.social•94 days ago

Imaging suing people for not wanting to do business with you because your so rich you can literally waste their money defending the slap suit

greendoorpro.bsky.social•94 days ago

Disengage on Twitter, till there are only NAZIS, and let those businesses learn a lesson.

mspena1300.bsky.social•94 days ago

Disgusting!

psplitty.bsky.social•93 days ago

Every time I open it I immediately see at least two ads from unhinged Donaldites with little to no following, so it isn't really working so far. I don't mute brand accounts, either, unless they're blatantly fascist.

maco1987.bsky.social•93 days ago

The only way these types can turn a profit is through grift and extortion

materaki.bsky.social•94 days ago

Well all the catheter and penile enhancement commercials can reside on X and Fox. But, it’s still a shitty site and Trump is only good for a short time.

zoemom.bsky.social•94 days ago

So these companies will spend money they will not recoup?

robdor1.bsky.social•94 days ago

How's Target doing these days?

repetitiveuser.bsky.social•94 days ago

https://bsky.app/profile/internethippo.bsky.social/post/3llc6s5cfdc22

madddin.bsky.social•94 days ago

Why? Corruption

whoweare4change.bsky.social•93 days ago

Um, didn't he also *threaten* them?! And *intimidate* them with frivolous lawsuits?

↪️ https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsuit-advertisers-boycott-new

whoweare4change.bsky.social•93 days ago

That isn't currying favor, it's caving to pressure for money out of fear of retaliation and retribution. That's organized crime / mafia behavior.

rfb.bsky.social•94 days ago

Just remember capitalists ALWAYS side with fascists.

btuftin.bsky.social•94 days ago

Who's going to maintain a list so we can boycott them all?

longwintershadows.com•94 days ago

This just sucks so much…

roningamez.bsky.social•94 days ago

Fucking coward cunts, British version of that word.

clarkeeeeee.bsky.social•93 days ago

As a Brit, 'cunt' is a highly versatile word here.

For example, if I call Trump a cunt, I'd deliver it with a disrespectful tone. It's an insult.

I might also call my best friend a cunt, but in a playful tone, and that's a term of endearment.

And yes, we love that only Aussies understand this. 😁

clarkeeeeee.bsky.social•93 days ago

The most insulting of deliveries Brits use with 'cunt' is generally when it's subtly delivered without exclamation. Instead, it's just said in a withering, dismissive tone. That essentially translates to "I don't even think you're worth enough to be annoyed by, you're an irrelevancy."

roningamez.bsky.social•93 days ago

My intention is certainly meant to be insulting, but thank you for the wider context. 👍

sabr24.bsky.social•94 days ago

If people would get off of Xitter this wouldn't help the advertisers or musk

haggholm.bsky.social•94 days ago

An etymological note feels apposite: "curry favour" is a corruption of "curry Fauvel": currying as in brushing a horse; "Fauvel" is the anti-hero of a mediæval French satirical poem about a horse named for a list of vices: Flattery, Avarice, Vileness, Variability (i.e. fickleness), Envy, and Laxity.

onerottencore.bsky.social•94 days ago

There’s one solution - capitalism. Consumer boycott of any company that advertises on X

pringforcongress.bsky.social•94 days ago

It's ironic how folks like Musk claim to love capitalism...but then seem to hate the free market and want to use the government to strong arm people into buying products.

jezner.com•94 days ago

As is the saying, socialism for the rich. Capitalism for the poor.

pringforcongress.bsky.social•94 days ago

Oh not even socialism. Corporate run government is fascism.

mementomori4950.bsky.social•94 days ago

True

cryopunk.bsky.social•94 days ago

What an efficient mode of economy that produces good outcomes we live under.

adadcoaching.bsky.social•94 days ago

Imagine more Bloomberg pushing trump economic lies and sucking up to elon.

Pathetic Bloomberg

debkat.bsky.social•94 days ago

COWARDS

daaljo.bsky.social•94 days ago

🤮
Why are celebrities, our representatives, businesses, media, still on Xwitter?

sfineville.bsky.social•94 days ago

#TeslaTakedown is working so well, let’s add #TakedownX to the mix

mementomori4950.bsky.social•94 days ago

Why 😏 he's unelected illegal immigrant

cfayin.bsky.social•94 days ago

Because they’re cowards.

newscollector08.bsky.social•94 days ago

Is there a list of these companies? I'm not spending money at businesses that display this level of cowardice.

mdlp.bsky.social•94 days ago

Found this one in my feed today.. Nice to see billionaires helping billionaires.

talsup.bsky.social•94 days ago

If someone keeps a list, I’ll be glad to boycott whoever advertises on X.

jimprall.bsky.social•94 days ago

What sick world is it where this guy can sue you for not buying ads on his pet social network?

ephman86.bsky.social•94 days ago

I don't understand your argument. Why place ads on X where it helps Musk vs Truth Social, for which POTUS is the top shareholder?

givemeliberte.bsky.social•94 days ago

No corruption here, this is totally normal

aminocar.bsky.social•94 days ago

The blurry silver lining is to never see those adverts.

But of course, the point is to move money around into someone’s pocket for wink-wink reasons, not to actually advertise any product or service.

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