onlineoptimism.com
Digital marketing company prioritizing human connections.
Headquartered in New Orleans, staffed across the US.
36 posts
87 followers
86 following
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this is the motivation we needed after coming back from a long weekend 😮💨
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me rn:
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Me when I see my work bestie
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always need to celebrate those wins! 💚
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what an adorable croissant
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We try to remember work is work, not life (and when it's feeling extra scary, we recommend cuddling a dog)
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We love our hometown 💚
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Thank you, Joanna, for sharing your expertise and helping our team develop a more nuanced understanding of inclusive marketing strategies!
Did you find any of these insights helpful? Comment below 👇
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4. Marketing is understanding: Symbols and words carry deep meaning—to connect authentically, brands must recognize both the power and responsibility in their messaging
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3. Intersectionality is key: The current political climate has created unprecedented challenges, with record numbers of anti-LGBTQ+ laws being proposed nationwide
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2. Context is crucial: Understanding the historical and current challenges facing LGBTQ+ communities (from the AIDS crisis to today's legislative battles) is essential for meaningful engagement
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1. Authenticity matters: Companies like Subaru succeeded by combining subtle in-group messaging with real organizational inclusivity and community support