Don't just listen to players. If given the option, they'll optimize the game out of their games, and the story out of their stories. It's our job to filter information and data and feedback into good work, and while we'll sometimes miss it's better than blindly following surveys.
Reposted from Josh
I once worked on a visual novel game where all the surveys and focus groups said that nobody wanted romance, they only wanted mystery and sci-fi.

Then 75+% of clicks in-game went to stories with explicit romantic or sexy themes.

www.pcgamer.com/gaming-indus...

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