i don't think i ever heard anyone actually just call it 'max'. it was always 'hbo max' and it never changed even though they really wanted to make that a thing.
The agency should have to give them a refund. HBO to “Max,” which I don’t even see how it could be trademarked, was one of the dumbest branding decisions since AT&T scuttled Cingular after spending billions to build it.
Depends. At Pepsi the guy that changed the Tropicana logo was 'allowed to pursue other opportunities". The change lasted 30 days and marketing spent something like $20 mil on the ad campaign. Dude ended up at Best Buy iirc.
Home Box Office may not roll off the tongue, but I think there's a case to be made that we all got used to the initials as it's own brand: aychbee-oh
(Sounds kind of like a Star Wars droid and the little guys are pretty popular.)
For Pete's sake. I found out about this about an hour after I found out the new, more expensive ESPN app is going to be called, get this, ESPN. Not to be confused with the ESPN+ app or the cable channel that's also called ESPN. I'm sure customers will love this since it's all very clear-cut.
If I remember correctly, they had both HBO Now and HBO Go at the same time, one was for people who had HBO through cable, and one was what became HBO Max
We still have all the different app thumbnails because we couldn’t be bothered to delete (and half the time I still click the wrong one) so the joke’s on them.
Zaslav is an absolute disaster for Warner. Zaslav of course is a MAGA bigot. i always said, people who love HBO do not necessarily love trash reality TV Discovery. what a clown.
HBO Go and HBO Now were at least 2 different services, Now as a standalone service and Go if you had HBO through a cable package. It was a confusing mess that they fixed by unifying them into HBO Max until they decided to mess it up again.
“Max” was so dumb and obviously grounded in some senior executive telling his marketers, designers and copywriters “hey guys, I got an idea. What about Max?” To all of their horror.
Comments
Is he in Congress? 😆
- channel 4 on demand
- 4od
- all4
- channel 4
I'm sure someone earned more for a single change than I would in a year.
i am just asking for science
HBO
(Sounds kind of like a Star Wars droid and the little guys are pretty popular.)
It's like McDonald's merging with Burger King and rebranding the new company as Burger King.
Will the old ones work? lol
Billions of dollars in brand equity, toyed with, and discarded for what?
So a couple half assed corporate raiders could “change” things or “add value” and soothe their fragile egos?
“We gotta shake things up! Make big changes!”
https://www.youtube.com/watch?v=agS6ZXBrcng
There’s a YT video on how they made that opener.
It's not TV. It's not film. It's not reality. It's content.
And getting paid more cash in a year than either of us might see in a lifetime for these piss poor decisions!
I did not like having to think about things being watched on me.
Then they take 200 million in a golden parachute.