Turn the volume up on this one — am I crazy, or is there a weird little “breath/grunt” every time the camera cuts in this commercial? Very creeped out.
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Yes, there is some weird "swoosh" fx going on with each cut. (And yes, you are crazy, but we like you that way.)
The whole Brand Power bit's weird to begin with. With that tinny music sting at the head & tail, the cheapjack production making you think it's some kind of service feature. Insidious.
BrandPower ads always come off odd. They are a bland blend of monotony and a lack of imagination, all wrapped up in the cinematography of an industrial training video.
I hear it quite clearly. Is it some sort of attempt at a semi-subliminal "whoosh" sound?? Someone far more audio tech savvy than me should isolate the sound to see if that makes it more identifiable.
I heard people having sex sounds during the Trump scene in White Lotus. I rewound it and heard it again. My husband was sitting beside me and no one else was home. It was weird.
Why, that's the ghostly grunting sounds of Breathy Jefferson. He was a talent scout back in the 50s and 60s but that was just a polite euphemism for boy-finder, back in the day. Eventually, the guilt of his sins weighed heavily upon him, and he was found dead, drowned in his washing machine.
Am I the only one that when their parents went to Sears to buy a dishwasher was really really pissed that you couldn't buy one with a window and a light? I wanted to see those dishes get scrubbed!
They're called foleys and it's a very hard job where you have little creative control if your producer is a tasteless idiot. A lot of this stuff boils down to accessibility rules for stuff like this. Needing both visual and auditory queues is a common one.
Actually after a quick google search, sound designers and foleys are different jobs. Designers are primarily focused on soundscapes whereas Foleys refers to people who just recreate sound effects.
Right so it was the sound designer who put it in there, the foley made the sound, and the producer who made the final decision. Could be regional. That's just what I learned from my college and the field
Not sure where you got the title foleys. The sounds are foleys but not the people designing those sounds, they're called sound designers. I've done some myself, even did some recording for a few sounds. You're right on the producers making the call though
Whenever I worked on set as a photographer/grip in the past, that's the only term I've ever heard used, maybe it's a reigional thing. (I'm from Canada) but I also could be misinformed.
My major point though is that it's hard as shit and producers on commercials aren't great lmao.
Maybe it's the sing song about what you were doing when you should have been teaching your kid to read playing in my head, but I don't know if that's you or the commercial....
Reminds me of a promo from my local PBS station, which has a faint background sound I can only describe as a utility cart, perhaps overloaded, with squeaky wheels. This is separate from the promo showing their Web site, which incorporates faint mouse click sounds.
This what I miss from old Twitter; the instant, random opining of anyone from around the globe, be they poor, wealthy, famous, or someone who got to meet Rich Evans.
It's part of their subliminal advertising. Those are 'pre-orgasmic' grunts each time the Cascade logo appears to... well... cascade. 'I'm cascading!' >series of breath/grunts<
The “brand power” ads are just flat out weird and seem like minimal effort advertising… not that I want them to be loud, overly obnoxious as usual marketing blasts.
I hear it, but I've always gotten the horrors from these "Brand Power" adverts. Who the hell is "Brand Power" and why are they doing budget commercials for... well, pretty much any random product? What's the business model here?
I did hear it but to me it sounded like a scraping sound. Either you're a little crazy or you have amazing speakers that you caught that without being told to listen for it.
Do you remember this Brenda Vaccaro 80s ad for tampons?
Her breathing after every line was so strange, they ultimately pulled it and re-edited.
But then you could still she her take the deep breath but didn't hear it and it was still so weird.
It almost sounds like a soundbyte of a plate sliding against another plate but I don't know why they did it over and over again. What happened to a good old star wipe?
It's definitely a terrible sound effect for the red underline mark on the bullet points. Whoever edited the commercial should be fired...out of a cannon into the Sun.
In film school we called that the “Asthma Cut”. It’s meant to cause tension or unease, like shooting The Riddler’s lair on an angle in the old Batman series. In this case, it urges you to avoid spots on your stemware. NOW!
I am sure this is the correct answer. The sound was intentionally added after each cut to create the illusion that the camera is “swishing” quickly to the new shot. Why did they want that? Beats me.
Not so much a grunt as it is an attempted "swoosh" sound effect.
Hey,were you in Smiley Face? I worked with you on something. Maybe it was that Winona Ryder movie.
The Procter & Gamble commercials have all had that sound effect for years. It’s the text of each point she makes “typing”. It’s so low & unnecessary, it’s almost subliminal. It always drives me crazy.
More like one of those cheesy PowerPoint slide transition sound effects that my second-career students drove me crazy with when I taught Microsoft Office.
It doesn’t happen at the beginning when they cut to a close-up of her. And it doesn’t happen at the end when they cut from the dishwasher to a close-up of her, because there is still underlined marketing text in the lower left-hand corner.
It's some sort of sound effect timed with the red underline animation for the text that shows up. I have no idea why they chose to do that though, sounds weird.
I definitely and absolutely hear it, Patton, you described it perfectly.
It's a weird attempt at a "swoosh" effect for transition between shots, I guess, but yeah, it's creepy.
I noticed it seems like it happens when the text graphic is shown so maybe it's meant to mimic a typewriter to draw your eye to the information the text is showing.
Ah so THIS is how conspiracy theories get started. This was recorded (poorly) from a TV in some random room. You’re hearing echo and compression artifacts, that’s all.
Next up “the moon landing must have been faked because there are no stars in the background”!!!
The dude directing the commercial is snorting rails of dish detergent. He hopes nobody notices if he times it to the camera cuts. They’re hoping to get him into a program.
Sounds like poorly-trimmed audio splices to me, in which case it’s prolly room noise. The voice is extremely compressed, background noise comes in before the vocal triggers the compressor, unless edited out precisely. Maybe? Pretty sloppy to let it get through to final. Maybe AI edited it
That's the sound of bad editing. They're cutting out the pauses between sentences. BUT … they're clipping the beginning of the first word that causes that annoying sound.
It's exactly what's happening on nearly every video on Youtube nowadays.
I would say it's more of a mechanical sound than a breath or a grunt but I hear it.
It's almost like they're adding a sound effect each time the frame changes
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The whole Brand Power bit's weird to begin with. With that tinny music sting at the head & tail, the cheapjack production making you think it's some kind of service feature. Insidious.
I don't personally hear it but that could just be the audio style of my phone. Next time ot plays on tv, I'll listen
Actually after a quick google search, sound designers and foleys are different jobs. Designers are primarily focused on soundscapes whereas Foleys refers to people who just recreate sound effects.
My major point though is that it's hard as shit and producers on commercials aren't great lmao.
Reminds me of a promo from my local PBS station, which has a faint background sound I can only describe as a utility cart, perhaps overloaded, with squeaky wheels. This is separate from the promo showing their Web site, which incorporates faint mouse click sounds.
That product is great but … ?
But gold star for hyper alertness
*camera cut* Ughn. XD
Maybe I’m insane.
but it IS odd.
uh
Ch Ch Ch Ah Ah Ah
https://youtu.be/pCupueEFgD8?si=cCOGMYMh1h2zPi2H
Like it's changing gears.
Her breathing after every line was so strange, they ultimately pulled it and re-edited.
But then you could still she her take the deep breath but didn't hear it and it was still so weird.
https://youtu.be/SCwqyO4hPQo?feature=shared
But the timing on it is bad. Either the red underline should be quicker, or the swish sound should be longer so it lines up with the visual.
Hey,were you in Smiley Face? I worked with you on something. Maybe it was that Winona Ryder movie.
Or maybe the machine they edited it on was very very tired? 😉
It's a weird attempt at a "swoosh" effect for transition between shots, I guess, but yeah, it's creepy.
I noticed it seems like it happens when the text graphic is shown so maybe it's meant to mimic a typewriter to draw your eye to the information the text is showing.
https://www.youtube.com/watch?v=n-z2k6h5V98&t=94s
Next up “the moon landing must have been faked because there are no stars in the background”!!!
In yo face SUCKA! 🥴
It's exactly what's happening on nearly every video on Youtube nowadays.
Very sloppy editing.
Eheeeeh?!
Think that's bad?
It's almost like they're adding a sound effect each time the frame changes